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Why Digital Transformation Is Impossible Without an Engaging Culture

Marketing Insider Group

Digital transformation is essential for the businesses of today to grow and succeed. Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. Digital transformation goes beyond simple modernization.

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Top 16 Digital Trends of 2016

Marketing Insider Group

Marketing has undergone a major transformation in the last few years, responding to new technologies and changes in consumer behaviors and attitudes. Digital marketing and automation are just some of the new skills and technologies successful marketers need to learn today to better understand and help their consumers.

Insiders

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Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Adobe Experience Cloud Blog

New technologies are emerging and showing up in our everyday lives at a rapid rate. It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Marketing has embraced technology with open arms.

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When Will the VR Revolution Come for Marketers?

Contently B2C

It’s a pretty common question among marketing and media types, who are excited by the new technology as much as anyone. And Oculus Touch—Oculus’ wireless controllers—is set to launch in the second half of 2016. Have you tried virtual reality yet? At least, that’s what Facebook seems to think.

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The Role of Artificial Intelligence in Marketing

Rock Content

In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations. After all, there must be a reason why technology is becoming more prevalent in Marketing businesses around the world, right? It is not just one of them, but many. Dealing with data.

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First, second and third-party data: what are the advantages of a data strategy

Rock Content

Among the countless innovations of the 21st century, the development of a “currency” has completely transformed the way professionals, companies, and consumers view the market for products and services. The General Data Protection Regulation (GDPR), the major European data protection project, was approved in 2016.

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Unprompted: An AI arms race is raging in Silicon Valley—but what comes next?

Unbounce

Arun is the Harold Price Professor of Entrepreneurship and professor of Technology Operations and statistic at New York University’s Stern School of Business. Arun has been a member of the World Economic Forum’s Global Future Councils on Technology Values Policy and the New Economic Agenda.