Content Marketing Institute

JANUARY 23, 2019

In the past five years, Facebook’s organic reach has declined significantly – 2016 alone saw a 52% drop. Given that social content promotion is now pay-to-play, here’s how to do it to get the best bang for your buck. HANDPICKED RELATED CONTENT: A Quick-Start Guide to Paid Content Promotion. Click To Tweet. Image source.

Promotion 111

Promotion Social Media Marketing Content Marketing Price 111

Hubspot Marketing

MAY 28, 2025

Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. On the other hand, SEOs and SEO studies report the opposite. Choose this option for extra promotion. Source Step 3: Promote before you go live. Take Backlinko s 11.8

eCommerce 103

eCommerce Shoppers Marketers Marketing 103

Marketing Insider Group

FEBRUARY 22, 2016

It’s easy to get lost in the whirlwind of SEO elements, content guidelines, audience interests and promotional strategies. The post How To Create An Effective Content Marketing Strategy For 2016 appeared first on Marketing Insider Group.

Marketing Strategy 74

Marketing Strategy Content Marketing Marketers Marketing 74

Duct Tape Marketing

DECEMBER 7, 2015

4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. If you run a company that depends on local customers, then local SEO is vital for your business. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. And let’s be honest.

SEO 53

SEO eBook Finance B2C 53

Hubspot Marketing

FEBRUARY 24, 2023

List three things you’ve done this year that pertain to search engine optimization (SEO). When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. There’s another set of tactics that fall under the SEO umbrella. Why is technical SEO important? If so, you’re not alone.

SEO 137

SEO User-Generated Place Price 137

Search Engine Land

MARCH 17, 2023

Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results. Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

AWeber

JUNE 29, 2023

You publish it, promote it on social media and send an email to your audience. When I performed keyword research in ahrefs, these were the top results for “email” and “color”: So how did I take a blog post that had zero organic traffic dating back to its launch in 2016. Help the SEO algorithms Give your content a strong chance to rank.

SEO 111

SEO Email Marketing Analytics Promotion 111

Sprout Social

FEBRUARY 16, 2022

2015-2016: Satisfaction & personalization. In 2016, YouTube released a paper on its algorithm for its recommendation systems. 2016-present: Demonetization & policy updates. Ads were running alongside videos that promoted offensive or violent content, leading many major companies to pull their advertising.

Analytics 143

Analytics SEO Education Advertising 143

Adobe Experience Cloud Blog

JANUARY 6, 2017

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Luke Combs (@LukeCombsMusic) December 20, 2016. Joe Pulizzi (@JoePulizzi) December 19, 2016. Zach King (@FinalCutKing) December 6, 2016. Guy Kawasaki. 6odIrxMijo #CMWorld. —

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Adobe Experience Cloud Blog

MAY 19, 2017

As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform. Another benefit is that Quora is an excellent SEO tool —you can explore what people are searching for. You can even ask questions yourself, promoting your own content as rephrased question.

Thought Leadership 133

Thought Leadership Advertising Advertisers Marketing Mix 133

Duct Tape Marketing

DECEMBER 21, 2015

Planning Your 2016 Content Marketing Calendar written by Guest Post read more at Duct Tape Marketing. There are only a few weeks left in 2015, and that means it’s time to start planning your marketing calendar for 2016. Let’s get started: January: Share your goals for 2016. Are you ready?

Content Marketing 52

Content Marketing Marketers Marketing Marketing Plan 52

Neil Patel

AUGUST 19, 2021

By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. Create an SEO-Friendly Website With a Strong CTA. An SEO-optimized website does three things: Search Engines Send Organic, Qualified Traffic. Update Your Profile for SEO.

SEO 145

SEO Marketers Marketing Whitepaper 145

Search Engine Land

JANUARY 17, 2023

What about the SEO impact? Google had previously shared some SEO blackout advice. Yoast SEO launches on Shopify. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. Google Core Algorithm Updates Continue As SEOs Notice Weekend Google Update.

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 108

Search Marketers Non-Profit Marketers SEO 108

Martech

MARCH 4, 2024

I found Reddit threads discussing the practice dating back to 2016. Google added the “Promotions” tab to the Gmail client in 2013, with the goal of better organizing users’ experiences. They expected to gain an SEO ranking advantage. Write high-quality emails and promotions. These services have been around for years.

Email Marketing 130

Email Marketing SEO Promotion Price 130

Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. Source: Deep Neural Networks for YouTube Recommendations , 2016). 2016-2020: Borderline content, demonetization and brand safety. the algorithm). Of course, for all the impressive jargon, this whitepaper wasn’t a tell-all.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Search Engine Land

JANUARY 4, 2023

2016: Here’s what the move meant for those managing Bing Ads campaigns. 2017: Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits by Aleyda Solis. 2016: What Is Your SEO Learning Program? 2016: Test Your Knowledge Of SEO by Eric Enge. by Jacob Baadsgaard.

Search Marketers 96

Search Marketers SEO User-Generated Marketers 96

Search Engine Land

MARCH 3, 2023

Most local SEOs making at least $60,000 2020: Half of those responding to a survey said they had been working in the industry for more than a decade and 11% had been working in local SEO for 20 years or more. Related: Does SEM = SEO + CPC Still Add Up? Google’s Candidate Cards Being Tested For Businesses?

Search Marketers 88

Search Marketers SEO Health Marketers 88

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Outbound marketing consists mainly of promotional messages that try to tell consumers how great a brand, product, or service is. The most effective SEO technique?

Outbound Marketing 112

Outbound Marketing Content Marketing User-Generated Traditional Marketing 112

Neil Patel

FEBRUARY 11, 2023

It’s like when Alexa first came out people were worried that it is going crush SEO and search. Back in 2016 people were talking about how you can get answers to your questions without even clicking on a website. Conclusion Don’t worry too much about AI and how it is going to tank your SEO traffic or reduce your revenue.

SEO 145

SEO User-Generated Price Performance Marketing 145

Neil Patel

APRIL 9, 2021

The signals sent from Google My Business even play a role in local SEO strategy. This information will be indexed by Google Search, Maps and Google+, providing a foundation for your local SEO. In 2016, they eliminated users’ ability to edit GMB descriptions and introduced attributes to provide a more accurate listing.

User-Generated 145

User-Generated SEO Customer loyalty Customer 145

Search Engine Land

JANUARY 5, 2023

2020: In this installment of Barry Schwartz’s vlog series, he chatted with Ghergich about how to scale your SEO agency, understanding human intent and more. Illegitimate” SEO Sentenced To 37 Months In Federal Prison For Extortion. Surprise: Google’s Home Page Promoting Nexus One. 2017: Google said, starting Jan. by Tony Edward.

Search Marketers 82

Search Marketers Law Marketers Marketing 82

Hubspot Marketing

MAY 7, 2020

The ZMOT study highlighted the need for sound Search Engine Optimization (SEO). As of 2020, 85% of businesses use video as a marketing tool — up 24% from 2016. Having a website optimized for mobile devices will be central to successful SEO efforts. But that study wasn't the only bombshell Google dropped in the early 2010s.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Hubspot Marketing

MAY 5, 2025

I work in marketing, primarily search engine marketing and SEO, but learning about the marketing landscape is incredibly useful. The self-paced curriculum introduces the fundamentals of how to attract visitors, convert leads, close customers, and delight customers into promoters. I also follow entrepreneurs, consultants, and mentors!

Finance 86

Finance Analytics Transform Communications 86

Search Engine Land

MARCH 9, 2023

Searchmetrics study shows most apps are not utilizing Google App Indexing 2016: While most top websites had apps, only 30% of those Android apps and 19% of those iOS apps had deployed App Indexing. A new ranking treatment for “top-rated” products was live on mobile and desktop.

Search Marketers 87

Search Marketers Marketers User-Generated Marketing 87

Search Engine Land

JANUARY 19, 2023

Matt Cutts, The decay and fall of guest blogging for SEO Cutts’ post got hundreds of comments and sparked lots of discussion on social media. He also added “for SEO” to the title of his post. Google Search Console Adds AMP Error Report 2016: The report let you drill down to specific error types and URLs. Yahoo Sees Big 1.6%

Search Marketers 88

Search Marketers SEO Marketers Marketing 88

Duct Tape Marketing

JANUARY 27, 2017

Augmented Reality Will Put Local SEO On Steroids written by Guest Post read more at Duct Tape Marketing. Pokemon Go, an AR based gaming app, generated huge traction subsequent to its July 2016 launch. As of now, only big brands have been able to leverage the technology for promotion due to the high cost of production.

SEO 69

SEO Transform User-Generated Shoppers 69

Search Engine Land

MARCH 10, 2023

” Video: Detlef Johnson on SEO for developers 2020: The long-time developer and SEO was working to bring the disciplines together. Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products.

Search Marketers 85

Search Marketers SEO Marketers Marketing 85

Duct Tape Marketing

MAY 18, 2017

5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing. Unfortunately for small business owners, like myself, I do not have the huge budget to promote my product or service like Universal Pictures can, or have not mastered the versatility as Kevin Costner. 1) What is SEO Copywriting.

Copywriting 69

Copywriting SEO Inbound Marketing Promotion 69

Sprout Social

OCTOBER 5, 2016

Businesses then use this content on their website or social media networks to promote their brand. According to the Q2 2016 Sprout Social Index , about 75% of consumers say they will share a positive experience with a brand. Provides SEO Value: Many brands don’t know this but user-generated content significantly helps your SEO.

User-Generated 112

User-Generated Analytics SEO Promotion 112

Hubspot Marketing

AUGUST 16, 2018

You likely already know that paying to promote your content is pretty standard in the marketing world. It’s common practice to use this to promote owned media, and can be done through: Social media advertising. Finding and analyzing media coverage and promoting that content through owned and paid media channels. Paid Media.

PR 145

PR Communications Inbound Marketing Management 145

Search Engine Land

OCTOBER 17, 2023

From associate to team lead: Key learnings In May 2016, I began my digital marketing career as a paid media associate, managing diverse campaigns. No broken link got past you as an SEO analyst. Dig deeper: 5 leadership traps new SEO team managers should avoid 2. Your direct report may not be chasing a promotion like you.

Management 104

Management Search Marketers Marketers Marketing 104

Search Engine Land

JANUARY 12, 2023

was released in 2016. Promote awareness of your site using appropriately tagged links, and monetize it with properly tagged affiliate links.”. Google’s efforts around link spam have been to ignore and not count spammy links since Penguin 4.0 Why we care. Ensure your links are natural and follow Google’s webmaster guidelines.

Promotion 116

Promotion SEO 116

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. 2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. ” Why?

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Neil Patel

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Create and promote events.

Gen Z 119

Gen Z User-Generated Millennials Promotion 119

Hootsuite

AUGUST 2, 2022

We scoured the world wide web for research and the most recent study is from way back in 2016… an eternity in Social Media Years. But it’s all we have to work with, so it makes the best starting point we have: In 2016, BuzzSumo analyzed more than 800 million Facebook posts. Organic and promoted tweets length: 71 – 100 characters.

Entertainment 144

Entertainment SEO Advertising Advertisers 144