Hubspot Marketing

FEBRUARY 24, 2023

List three things you’ve done this year that pertain to search engine optimization (SEO). When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. There’s another set of tactics that fall under the SEO umbrella. Why is technical SEO important? If so, you’re not alone.

SEO 138

SEO User-Generated Place Price 138

Hubspot Marketing

MAY 28, 2025

Some common types of ecommerce videos include: Explainer videos Shoppable videos Product demos How-to videos Unboxing videos Product comparison videos User-made videos and testimonials Live selling videos Video Marketing in Social Commerce The following numbers are staggering. On the other hand, SEOs and SEO studies report the opposite.

eCommerce 104

eCommerce Shoppers Marketing Marketers 104

Duct Tape Marketing

DECEMBER 7, 2015

4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. If you run a company that depends on local customers, then local SEO is vital for your business. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. And let’s be honest.

SEO 53

SEO eBook Finance B2C 53

Search Engine Land

APRIL 6, 2023

Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016. With ChatGPT ‘s launch in late 2022, however, artificial intelligence truly became mainstream and significantly impacted the SEO industry. Sexually explicit content.

SEO 104

SEO User-Generated Transform Analytics 104

Rock Content

JUNE 17, 2020

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. You’ll see: What is user-generated content? What is user-generated content? Well, we can’t be more concise than this: user-generated content is content that users generate.

User-Generated 72

User-Generated Marketing Strategy Content Marketing Promotion 72

Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. I’m certain Google’s focus-on-quality statement made it into many internal SEO decks pitching an AI-generated content strategy.

User-Generated 130

User-Generated SEO Branding Management 130

Orbit Media Studios

MARCH 8, 2022

But no, the biggest SEO trends don’t affect your rankings. Here is a simple, visual analysis of this SEO trend. Ranking algorithm updates are real, but they aren’t the big change to search and SEO. Featured snippets and knowledge panels, once huge topics in the SEO community, are on the decline. There’s a big difference.

SEO 108

SEO B2C Transform User-Generated 108

Buffer Marketing

APRIL 2, 2025

TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. Boost engagement with trending audio TikTok users love audios.

Transform 81

Transform Millennials User-Generated Analytics 81

Search Engine Land

MARCH 21, 2023

As reports circulate that AI research lab OpenAI uses news stories from media outlets like the Wall Street Journal and CNN to train its ChatGPT chatbot, an even greater challenge emerges: How do media outlets retain traffic, revenue and relevancy in the generative AI era? AI-generated news has long inspired fear among journalists.

SEO 95

SEO User-Generated Management Digital Marketing 95

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Hubspot Marketing

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Social Media Marketing Strategies.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper eBook 145

Search Engine Land

MARCH 24, 2023

on SEO by the Sea. Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. And here’s the patent.

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Neil Patel

APRIL 9, 2021

I’m going to explain its importance and how you can optimize it to generate more sales. The signals sent from Google My Business even play a role in local SEO strategy. This information will be indexed by Google Search, Maps and Google+, providing a foundation for your local SEO. Let’s face it. Google dominates search.

User-Generated 145

User-Generated SEO Customer loyalty Customer 145

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. 2016: Here’s what the move meant for those managing Bing Ads campaigns. The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps.

Search Marketers 96

Search Marketers SEO User-Generated Marketing 96

Adobe Experience Cloud Blog

AUGUST 18, 2015

may already start looking towards the future by brainstorming ideas to execute in 2016. We’ve seen some big changes and trends in the marketing space since the beginning of the year: mobile took off, social media restrictions were lifted, and SEO…well SEO stayed pretty confusing (but it doesn’t have to be…check out this advice here.)

Thought Leadership 134

Thought Leadership Law Marketing Marketers 134

Neil Patel

AUGUST 19, 2021

By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. Create an SEO-Friendly Website With a Strong CTA. An SEO-optimized website does three things: Search Engines Send Organic, Qualified Traffic. Update Your Profile for SEO.

SEO 145

SEO Marketing Marketers Whitepaper 145

Exposure Ninja

APRIL 25, 2025

Google first introduced Smart Bidding back in 2016, and Meta launched Advantage+ campaigns in 2022. Connect first-party data sources to personalise ads based on real user behaviour. With more users engaging across multiple platforms daily, sticking to a single channel is no longer a sustainable approach.

User-Generated 52

User-Generated Real Estate Advertisers Advertising 52

Search Engine Land

FEBRUARY 28, 2023

Video: Steve Marin on content, SEO and using data as backup 2021: Also discussed: ego ranking, how to help your clients write content and much more. AMP user experience updates include video, lists, more 2019: A recap of some new capabilities rolled out by The Accelerated Mobile Project. of AdWords Editor was now available.

Search Marketers 91

Search Marketers User-Generated Marketing Marketers 91

Search Engine Land

JANUARY 17, 2023

What about the SEO impact? Google had previously shared some SEO blackout advice. Yoast SEO launches on Shopify. Google Core Algorithm Updates Continue As SEOs Notice Weekend Google Update. 2016: Gary Illyes from Google said the weekend fluctuations were “core algorithm” and “not Penguin.”. businesses.

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Search Engine Land

JANUARY 11, 2023

In 2016, Google Panda became baked into Google’s core ranking algorithm. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. Yoast SEO 17.9 2011: Google wasn’t as central to the iPhone user experience as on Android but Google had a strong presence on the iPhone. .

Search Marketers 106

Search Marketers Health Law Marketing 106

Hubspot Marketing

MAY 26, 2023

In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. It will also include a form that requires users to insert their contact information in exchange for the ebook.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Search Engine Land

JUNE 26, 2024

Generative AI is already impacting website rankings and traffic. But how is generative AI impacting website traffic? Let’s walk through what we know today about how generative AI impacts website rankings and traffic. This means that if you have thin, unhelpful, generic content, Google likely won’t index it at all.

User-Generated 99

User-Generated SEO Education Product 99

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. The percentage of internet users that conduct product research online is about 78%. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. SEO and Organic Search Stats.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing generates over three times as many leads as outbound marketing and costs 62% less. A whopping 77% of internet users read blogs. That’s right.

Outbound Marketing 112

Outbound Marketing Content Marketing User-Generated Traditional Marketing 112

Neil Patel

FEBRUARY 11, 2023

It’s like when Alexa first came out people were worried that it is going crush SEO and search. Back in 2016 people were talking about how you can get answers to your questions without even clicking on a website. link] These are the type of keywords that are less likely to generate direct sales, but they do help with branding.

SEO 145

SEO User-Generated Price Performance Marketing 145

Search Engine Land

MAY 14, 2024

AI Overviews will launch in more countries soon and be available to more than a billion users by the end of the year. Hema Budaraju, the Senior Director of Product, Search Generative Experience, Google, told us that the link cards within AI Overviews generate a higher click-through rate than traditional web search results.

User-Generated 142

User-Generated Health New Technology Advertisers 142

Neil Patel

JANUARY 15, 2019

Drastic Change #1: SEO won’t look the same. SEO is moving to voice search. It’s one of those topics that SEOs just wish didn’t exist. But instead of looking at voice search as a bad thing, just think of it this way, no one cares to read articles about it, which means most SEOs won’t be prepared for it. That’s crazy!

Digital Marketing 112

Digital Marketing Marketing Marketers User-Generated 112

Adobe Experience Cloud Blog

JULY 20, 2017

That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. According to a report from Aberdeen , the single most popular new technology among top marketers in 2016 was a landing page/conversion optimization software. But, what exactly is a landing page?

User-Generated 134

User-Generated Thought Leadership Law Shoppers 134

Search Engine Land

JANUARY 17, 2023

That being said , there’s an enormous difference between what might impact SEO, what’s actually confirmed as a ranking factor, and what is simply a good principle to rank well. Your Core Web Vitals assess page experience signals to evaluate how engaging the user experience is. Source : English Google SEO office-hours (June 18, 2021).

SEO 104

SEO User-Generated Place Analytics 104

Adobe Experience Cloud Blog

APRIL 11, 2017

We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general.

Email Marketing 129

Email Marketing Thought Leadership User-Generated Marketing 129

Neil Patel

SEPTEMBER 27, 2021

Its post on human behavior (originally written in 2016 but updated in 2020) is an excellent example of this. For example, this case study outlines the importance of title tag rewrites for SEO. Heck, this strategy can generate results even after you hit it big. The user-centric approach of Social Media Today is a thing of beauty.

Marketing 145

Marketing Marketers Social Media Marketing Digital Marketing 145

Search Engine Land

JANUARY 19, 2023

Matt Cutts, The decay and fall of guest blogging for SEO Cutts’ post got hundreds of comments and sparked lots of discussion on social media. He also added “for SEO” to the title of his post. Google Search Console Adds AMP Error Report 2016: The report let you drill down to specific error types and URLs. Yahoo Sees Big 1.6%

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Rock Content

NOVEMBER 17, 2020

One thing I’ve been learning ever since I began my SEO journey is how this strategy stands out in achieving permanent and organic long term results. We reached the top results on Google through valuable ranked content that respects the best SEO practices and our own digital content production.

SEO 93

SEO User-Generated Digital Marketing Copywriting 93

Search Engine Land

MARCH 9, 2023

Pinterest adds in-app checkout and personalized shopping recommendations 2022: Billed as a “personal shopping concierge, powered by a taste-driven algorithm,” the “Your Shop” feature was a recommendations engine designed to suggest products, brands and creators to users based on their activities and preferences. 2011: Spoiler alert: No.

Search Marketers 87

Search Marketers User-Generated Marketing Marketers 87

Martech

SEPTEMBER 13, 2021

That was the dilemma faced by Ellie von Reyn, Conductor’s Director of Demand Generation. We wanted to reach out to this loyal user base, but we didn’t have an easy way to do that.” Connecting with past users when they move on. Connecting with past users when they move on. The right tool for the job.

Customer 120

Customer Branding Millennials User-Generated 120

Hubspot Marketing

MARCH 14, 2017

3) Video can improve your website's SEO. When it comes to SEO, video has been a competitive differentiator for a long time, and video SEO could end up making the difference in your prospects choosing one search result over another. How can video impact the user experience on your website? Step 4: Start Generating Leads.

Marketing Automation Platform 143

Marketing Automation Platform SEO User-Generated Analytics 143

Search Engine Land

FEBRUARY 11, 2023

So they asked someone familiar with SEO to look into it. JCPenney said they knew nothing about the links – and subsequently fired their SEO firm. Google Won’t Provide SEO Certifications To Webmasters Or SEO Companies 2016: Google discussed internally if they should add an SEO certification program and decided not to do so.

Search Marketers 85

Search Marketers SEO Retail Marketing 85