Rock Content

JULY 14, 2023

Here’s what you should know about content marketing , its history, why it’s critical, and how to start developing a content strategy that generates results. What Is Content Marketing? Simply put, content marketing involves using content or copy to achieve specific goals. And the algorithms continue to grow and evolve.

Content Marketing 88

Content Marketing Automobile User-Generated Real Estate 88

Search Engine Land

FEBRUARY 8, 2023

Google Buzz launches In 2010, Google revealed its latest attempt to create a social network and compete with Facebook and Twitter. But would users want social networking to invade their inbox? Google Tests Tweaked Search Suggestions User Interface 2009: Google made Google Suggest the default behavior for the main search box.

Search Marketers 84

Search Marketers Real Estate Retail Marketing 84

Search Engine Land

FEBRUARY 8, 2023

Google Buzz launches In 2010, Google revealed its latest attempt to create a social network and compete with Facebook and Twitter. But would users want social networking to invade their inbox? Google Tests Tweaked Search Suggestions User Interface 2009: Google made Google Suggest the default behavior for the main search box.

Search Marketers 73

Search Marketers Real Estate Retail Marketing 73

Hootsuite

MARCH 27, 2024

Boosted posts are the easiest and most user-friendly way to start advertising on social platforms. And there’s one more con that iPhone users should be aware of. As of February 2024, iPhone users have to pay a 30% service fee on boosted ads created within the Instagram and Facebook iOS apps. See it in action.

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

SocialPilot

JANUARY 15, 2024

Since 2016, the number of businesses using video content for marketing has increased by 41%. A study by Wyzowl shows that 87% of marketers claim they are happy with the ROI obtained from video marketing. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Sprout Social

OCTOBER 10, 2016

With more than 500 million active users , Instagram has quickly followed the footsteps of its parent company, Facebook. Several social media marketers know when and how to post to Instagram, and even who to target. Could you imagine the state of social media marketing without hashtags?

Social Media Marketing 112

Social Media Marketing User-Generated Communications Promotion 112

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. ad campaigns and creator marketing activations.

Gen Z 114

Gen Z Millennials User-Generated Marketing 114

Buffer Marketing

FEBRUARY 5, 2024

Alexis’ article shed light on the fact that a significant portion of social sharing was unaccounted for by traditional analytics, with 69 percent of The Atlantic's social referrals classified as “dark social” at that time.

Analytics 103

Analytics User-Generated Digital Marketing Communications 103

Buffer Marketing

MAY 30, 2023

Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos. Sixty-three percent of marketers say trendy videos related to news stories and powerful cultural moments generate the most engagement. In one word: convenience.

User-Generated 94

User-Generated Entertainment Shoppers Fashion 94

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016. Why use influencer marketing on Instagram?

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Sprout Social

AUGUST 23, 2016

Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3

Social Media Marketing 111

Social Media Marketing User-Generated Millennials Promotion 111

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Branding 89

Branding Marketing Marketers Influencer Marketing 89

Sprout Social

AUGUST 15, 2016

Social networks are changing all the time. By the time you get comfortable, an update occurs and changes your social media marketing strategy. Instagram has roughly half-a-billion users and more than 300 million active users on the network each day. These circles are Instagram Stories from users you follow.

Branding 93

Branding User-Generated Social Media Marketing Management 93

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What platforms offer social media stories?

User-Generated 134

User-Generated Food Branding Promotion 134

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique.

Marketing Strategy 111

Marketing Strategy Marketing Marketers Social Media Marketing 111

Power Digital Marketing

DECEMBER 3, 2022

What started as an app for short-form video sharing in 2016 has exploded into a worldwide social media phenomenon. Yet with 43% of users in the 20- to 39-year-old age bracket, 1 there are now hundreds of millions of users with serious purchasing power. In other words, they want users to interact with their content.

Gen Z 52

Gen Z User-Generated Social Media Marketing Thought Leadership 52

Sprout Social

SEPTEMBER 12, 2016

Having shareable content is one of the main pillars to a successful social media marketing strategy , but on Instagram it’s not so simple. Knowing how to Regram Instagram content is essential to sharing branded, co-marketed and user-generated content.

User-Generated 109

User-Generated Social Media Marketing Place Marketing Strategy 109

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. — Sprout Social (@SproutSocial) July 4, 2022.

User-Generated 118

User-Generated Branding Social Media Marketing Place 118

Sprout Social

DECEMBER 28, 2016

In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Think of how your brand can work outside the box to put together creative campaigns and reach your social media goals for next year. Lowe’s. on February 6th.

Social Media Marketing 111

Social Media Marketing Entertainment Food Marketing 111

Neil Patel

MAY 4, 2021

What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Spiralytics

FEBRUARY 26, 2023

With over one billion active users , TikTok has become one of the most popular and prominent social media platforms today. Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. How Many Followers Do You Need to Monetize TikTok?

Gen Z 104

Gen Z Affiliate Marketing User-Generated Shipping 104

Adobe Experience Cloud Blog

MAY 24, 2019

Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal. In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. That’s why more businesses are turning to paid social. And with more than 2.3

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Neil Patel

JANUARY 20, 2021

The encouraging news is social media reach is still massive. billion active social media users. Personalized news feeds : Facebook provides the most relevant content to each user. To increase engagement and optimize user experience, content is tailored to each user’s individual interests.

User-Generated 145

User-Generated Promotion Social Media Marketing Branding 145

Sprout Social

MAY 18, 2016

If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? Demand generation is the idea of creating a need for your product or service in the minds of your potential customers. Demand Generation vs. Lead Generation.

User-Generated 80

User-Generated Whitepaper eBook Partner Marketing 80

Power Digital Marketing

JANUARY 19, 2023

Boutique companies and huge enterprises are well aware that social media marketing is one of the golden tickets to a thriving business. But with Instagram and TikTok—two of the largest social media titans—angling for consumers’ attention, where should brands invest their marketing budget?

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Through Oct.

User-Generated 95

User-Generated Promotion Price Management 95

Dana Nicole

FEBRUARY 1, 2021

“ It almost reminded me of Instagram’s early days–back when we posted grainy brunch photos with that horrible Kelvin filter–and the older generations couldn’t fathom why anybody would want to see photos of our food. TikTok is a video platform where users can record videos up to 60 seconds in length.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Sprout Social

NOVEMBER 15, 2016

Once your social media strategy is in place, repeat your audit quarterly so you can keep tabs on your performance. Measuring Social Media ROI. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

Transform 94

Transform Entertainment User-Generated Whitepaper 94

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand. Successful Twitter marketing is powerful.

Marketing Strategy 107

Marketing Strategy Marketing Marketers User-Generated 107

Neil Patel

MARCH 14, 2023

In today’s digital age, social media has become an integral part of our daily lives. Whether you are a social media marketer or a business owner, creating engaging content for your social media platforms is crucial to your success. In fact, they’re very, very clever.

Gen Z 88

Gen Z Copywriting Analytics User-Generated 88

Digital Marketer

MAY 4, 2022

Let’s take a look at all the major social media platforms that allow us to post short video content. TikTok has taken the world by storm since its release in 2016. This short-form video app is a social media sensation that allows users to create and share short videos, which can now be up to 10 minutes long.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104

Search Engine Land

OCTOBER 25, 2022

People search a lot about “marketing skills.” ” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. This increase leads to the conclusion that more people are looking to enhance their marketing skills. Experimenting is not enough.

SEO 95

SEO Marketing Marketers Key Performance Indicator 95

Duct Tape Marketing

SEPTEMBER 29, 2017

A Guide to Facebook Advertising written by Guest Post read more at Duct Tape Marketing. As users, we encounter Facebook advertising on a daily basis without much consideration of the thought, research, and effort that goes into the content in our feeds. For first-timers, letting Facebook auto-select your ad placement is a safe choice.

Advertising 51

Advertising Advertisers Finance Social Media Marketing 51

Content Marketing Institute

APRIL 27, 2018

Optimize your Instagram bio for lead generation. It doesn’t let you add clickable links in post descriptions or comments the way other social networks do. As for the drip email campaigns, you can use email marketing tools like MailChimp (free and paid versions) or Constant Contact. Paid version after free trial).

Promotion 110

Promotion Social Media Marketing User-Generated Content Marketing 110

Rock Content

NOVEMBER 23, 2017

According to the 2017 Social Media Marketing Industry Report , 92% of marketers said social media is important to their business, so with that many marketers on social, imagine how many messages bombard buyers every minute. users watch 4,146,600 videos. users watch 4,146,600 videos.

Social Media Marketing 47

Social Media Marketing eBook User-Generated Advertising 47

Duct Tape Marketing

FEBRUARY 2, 2017

Take Complete Charge of Your Content written by Guest Post read more at Duct Tape Marketing. In 2016, content was in supreme power expected to be delivered in the form of compelling, personalized and interactive stuff that can be rated well and ranked high in all search engines. Be Contextual and Generate Quality Leads.

Transform 41

Transform User-Generated Entertainment Communications 41

Duct Tape Marketing

JUNE 9, 2016

The Clear-Cut Guide to Social Media Engagement written by Guest Post read more at Duct Tape Marketing. As of 2016, there’s estimated to be 2.3 billion active social media users — nearly 1/3 of the global population. The Principles Behind Engaging Social Audiences. Attracting Social Engagement.

Fashion 45

Fashion User-Generated Millennials Social Media Marketing 45