Marketing Insider Group

NOVEMBER 3, 2017

It shouldn’t be a surprise by now that live video marketing is one of the hottest marketing trends today, especially on social media. Since it gained momentum in the beginning of 2016, many businesses are using it across their branded platforms and social media networks to provide a raw look into their messaging.

Video Marketing

Hubspot Marketing

JUNE 27, 2022

According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. Weigh your options.

Video Marketing

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing

Industrial Marketer

AUGUST 3, 2021

B2B video marketing has so much potential because video marketing is so ubiquitous at this point. According to Hubspot, video marketing accounts for over 86% of internet marketing. This shows astronomical growth from the 63% it absorbed in 2016!

Video Marketing

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing

Hubspot Marketing

JULY 7, 2017

And given the aforementioned ability of viral videos to maintain evergreen popularity, you’ll notice that not all of them are terribly recent. 6 Viral Video Marketing Examples. See who responds to each experiment and how, and it could inform your video marketing strategy. So, let’s get right to it, shall we?

Video Marketing

Marketing Insider Group

FEBRUARY 15, 2016

If 2015 was the year of video marketing, then 2016 is the year of digital marketing. According to a Gartner survey, 98% of marketers no longer see digital as a distinct approach from other marketing practices. Digital marketing is now the context for all marketing.

Digital Marketing

Sprout Social

AUGUST 25, 2016

While it’s easy to recognize the need for a robust social media video marketing strategy, it’s more difficult to actually create your own plan that sets you apart from every other video online. Creating Cost-Effective Social Videos. Creating Cost-Effective Social Videos. Try our new tool: Landscape!

Video Marketing

Adobe Experience Cloud Blog

JANUARY 6, 2017

Luke Combs (@LukeCombsMusic) December 20, 2016. In his free time, he’s also the author of four content marketing books. Joe Pulizzi (@JoePulizzi) December 19, 2016. Zach King (@FinalCutKing) December 6, 2016. 5 Ways To Brainstorm Great #Content Marketing Ideas https://t.co/LKhYMGcAOv. Guy Kawasaki.

Social Media Marketing

Adobe Experience Cloud Blog

AUGUST 27, 2015

Are you looking for a solution that will help you with social marketing, consulting, event marketing, webinars, direct mail, and more? Enter Marketing Nation Online to discover and network with partners such as Vidyard for video marketing, NewsCred for content marketing, PFL for direct mail marketing, and much more!

Thought Leadership

Sprout Social

DECEMBER 8, 2020

Videos are more important than ever in marketing and this is not a trend that’s going away anytime soon. To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. General social media video best practices.

Video Marketing

Hubspot Marketing

JULY 15, 2020

We've also seen brands report gaining traffic from video-based Instagram Stories with swipe-up links. While video marketing seems like a winning tactic in 2020, you might ask, "What about video-based advertising?". Video content is not exempt.

Gen Z

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

In 2015, video went from a consumer marketing rock star to a mainstream medium for B2B marketers, proving itself as an indispensable weapon in the battle for attention spans and audience engagement. In fact, 96% of B2B marketers now use video in some way, according to a recent study by the Web Video Marketing Council.

Thought Leadership

Sprout Social

MAY 18, 2016

— Tide (@tide) April 21, 2016. — Instacart (@Instacart) May 14, 2016. Show Your Product Market Fit. — Neil Patel (@neilpatel) May 12, 2016. Leverage Video Marketing. — Jay Baer (@jaybaer) May 16, 2016. This creates a demand across the entire industry. Increase Brand Awareness.

User-Generated

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics.

Social Media Marketing

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. So, let’s do this!

User-Generated

Hubspot Marketing

MAY 1, 2020

70% of consumers prefer to watch live video on YouTube over other platforms. Facebook Live Stream" saw a 330% increase in searches between 2016 and 2018. One in five Facebook videos is a live broadcast. 67% of people say the quality of the video they're watching is the most important factor of a live stream. Livestream ).

Gen Z

Hubspot Marketing

MAY 7, 2020

As I just mentioned, video was emerging as one of the most — if not the most — important mediums for content marketing at the end of this past decade. As of 2020, 85% of businesses use video as a marketing tool — up 24% from 2016. There's no indication that that trend is stopping anytime soon.

Content Marketing

Bannerflow

JULY 5, 2022

In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing. Influencer marketing. Video marketing. Content Marketing. Influencer Marketing. Video Marketing.

Market Trends

Neil Patel

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. While that first video was more of a journal entry, later videos take on a more humorous angle. In 2016, the Kizuna AI channel launched and has racked up more than 4 million subscribers.

Promotion

Hubspot Marketing

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. Videos: Did you know 72% of prospects prefer to watch a video than read to learn about a product? State of Video Marketing Survey , Wyzowl 2017).

Inbound Marketing

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing

Marketing Insider Group

OCTOBER 21, 2021

Remember the Pokémon Go craze of 2016? The mobile game was not only a great example of how augmented reality can be used in video games, but also a marketing opportunity, as businesses jumped on the chance to sell to customers trying to catch a Pokémon or two on their doorstep. Augmented Reality Becomes Commonplace.

Digital Marketing

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. That’s almost double what YouTube made off ads in 2016.

Advertising

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.

Video Marketing

Adobe Experience Cloud Blog

APRIL 22, 2016

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. What other metrics help you track their ROI?

Thought Leadership

Adobe Experience Cloud Blog

JULY 6, 2016

Twitter (@twitter) June 27, 2016. As if that’s not enough to get you engaged, Twitter also announced important changes to their video options. You can now post videos up to 140 seconds long (up from 30 seconds). Now, everyone can post videos up to 140 seconds long! Twitter Video (@video) June 21, 2016.

Thought Leadership

Hubspot Marketing

APRIL 16, 2018

In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s study suggests that views are a good indicator of how well your video’s hook performed.

User-Generated

Search Engine Land

NOVEMBER 29, 2023

This included “ Monty the Penguin ” in 2014, “ Man on the Moon ” in 2015, “ Buster the Boxer ” in 2016, and “ The Boy and the Piano ” in 2018. Dig deeper: Top video marketing trends for 2023 and beyond There you have it: Critical data and strategic insights.

Shoppers

SocialPilot

APRIL 8, 2024

Launched in 2016, TikTok has more than 1 billion monthly active users from over 200 countries today. Initially, the platform established a name with the TikTok video length limit of 15 seconds. However, experimenting with the best length for TikTok videos has become paramount as the platform evolves. for better content quality.

User-Generated

Adobe Experience Cloud Blog

AUGUST 15, 2016

We’re on the forefront of video becoming the norm, so it’s imperative to start incorporating video into your social media marketing strategy moving forward. Let’s take a look at how three social platforms are transforming the way we consume video and why video marketing should be one of your top objectives: 1.

Thought Leadership

Hubspot Marketing

NOVEMBER 16, 2017

And to keep up with that, we can’t simply replace a blog post or a long-form landing page with a 10-minute video. According to a 2016 study by Wistia , as video length increases, you see big drops in engagement levels. One to two minutes is shown to be the golden rule of online video content according to this Wistia study.

User-Generated

Hubspot Marketing

AUGUST 4, 2017

When Facebook analyzed their users’ video consumption data in 2016 , they discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. 2) Hook Your Audience. This helped us realize that sparking our audience’s curiosity wasn’t enough to engage them.

Inbound Marketing

Marketing Insider Group

SEPTEMBER 14, 2020

This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Images help to increase content marketing effectiveness because they help sites reach more views with a larger audience. Podcast Insights ). Jeffbullas ). Optinmonster).

Digital Marketing

Hubspot Marketing

MAY 26, 2023

Not only do most people prefer watching videos over reading, you may reach new audiences on video apps like TikTok and YouTube that you wouldn't have otherwise gotten to on other channels. Although video marketing may seem intimidating or time consuming, it's worth the investment.

eBook

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. The perception was that video was only for TV marketing. It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily.

B2C

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z