Search Engine Land

NOVEMBER 29, 2023

.” “Like LEGO and Boots’ ads, which make up the rest of the top three, it grabbed people’s attention by trying something different from the usual festive fare and combined it with strong branding.” Other ads, such as Shelter, also did well, but missed out on the top three because of poor brand recall.

Shoppers 117

Shoppers Retail Digital Marketing Advertising 117

Bannerflow

JULY 5, 2022

In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing. Influencer marketing. Video marketing. Content Marketing. Influencer Marketing. Video Marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing 140

Social Media Marketing Marketing Marketers B2C 140

Adobe Experience Cloud Blog

JANUARY 6, 2017

hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. Luke Combs (@LukeCombsMusic) December 20, 2016. In his free time, he’s also the author of four content marketing books. Joe Pulizzi (@JoePulizzi) December 19, 2016. Twitter will tell brands more about people who see their tweets https://t.co/p2U1GXxZip

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. So, let’s do this!

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Sprout Social

DECEMBER 8, 2020

Videos are more important than ever in marketing and this is not a trend that’s going away anytime soon. To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. General social media video best practices. Live videos.

Video Marketing 127

Video Marketing Place Product Branding 127

Marketing Insider Group

OCTOBER 21, 2021

Influencer marketing has already grown huge in recent years with top influencers on platforms like Instagram and YouTube attracting millions of followers and making a six-figure income from their deals with brands. Remember the Pokémon Go craze of 2016? It’s being used more and more as a tool for brands to reach customers.

Digital Marketing 142

Digital Marketing Influencer Marketing Marketing Marketers 142

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 132

Gen Z Millennials Marketing Marketers 132

Neil Patel

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. However, marketers and brands like Mattel and KFC are leveraging virtual YouTubers to drive serious engagement. Many also partner with brands to promote products and services.

Influencer Marketing 106

Influencer Marketing Promotion Fashion Energy 106

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. What is fintech marketing? All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry.

Transform 117

Transform B2C Finance Affiliate Marketing 117

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

In 2015, video went from a consumer marketing rock star to a mainstream medium for B2B marketers, proving itself as an indispensable weapon in the battle for attention spans and audience engagement. In fact, 96% of B2B marketers now use video in some way, according to a recent study by the Web Video Marketing Council.

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. People upload 500 hours of video every minute.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Adobe Experience Cloud Blog

JULY 6, 2016

The lines are merging as users, who are interacting with friends and family around the clock, naturally expect brands to react in a similar fashion. Twitter (@twitter) June 27, 2016. As if that’s not enough to get you engaged, Twitter also announced important changes to their video options. Coming soon! DFsuvnXkuL.

Thought Leadership 91

Thought Leadership Fashion Retail Social Media Marketing 91

Rock Content

JUNE 24, 2020

We can mention at least 3 benefits of B2B interactive marketing: businesses that use it have higher engagement rates; businesses that invest in it learn more about their customers; users are more loyal to brands that provide great interactive content. Increase engagement. The nature of interactive content drives engagement.

eBook 72

eBook Logistics User-Generated Traditional Marketing 72

Hubspot Marketing

MAY 26, 2023

After all, it's brand new. Not only do most people prefer watching videos over reading, you may reach new audiences on video apps like TikTok and YouTube that you wouldn't have otherwise gotten to on other channels. Although video marketing may seem intimidating or time consuming, it's worth the investment.

eBook 143

eBook Promotion User-Generated Inbound Marketing 143

Sprout Social

MAY 18, 2016

It is a multi-step process that shows your prospects a problem they face, acquaints them with your brand as a potential solution and illustrates the value of choosing you over others. — Tide (@tide) April 21, 2016. Increase Brand Awareness. — Instacart (@Instacart) May 14, 2016. Show Your Product Market Fit.

User-Generated 80

User-Generated Whitepaper eBook Partner Marketing 80

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Sprout Social

OCTOBER 10, 2019

What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand. Building brand presence. The way that a lot of brands Tweet is very one dimensional. 1 action brands can take to prompt consumers to buy. Twitter Video. Networking.

Marketing Strategy 107

Marketing Strategy Marketing Marketers User-Generated 107

Sprout Social

DECEMBER 28, 2016

In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Think of how your brand can work outside the box to put together creative campaigns and reach your social media goals for next year. Lowe’s. Why It Worked. The concept was simple.

Social Media Marketing 111

Social Media Marketing Entertainment Food Marketing 111

Hubspot Marketing

APRIL 16, 2018

In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s study suggests that views are a good indicator of how well your video’s hook performed.

User-Generated 132

User-Generated Price Place Product 132

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Doug Garnett

AUGUST 4, 2016

Essentially, it shows how easily digital ventures (like AdTech and marketing automation) become games dedicated to driving up share price without delivering value to the customer (those companies who use their services). AdContrarian Bob Hoffman has extensively covered incredible fraud in the digital marketing business.

Retail 52

Retail eCommerce Law Advertising 52

Hubspot Marketing

FEBRUARY 12, 2019

Just one year after its inception, it was attracting more than 65,000 new video uploads and 100 million video views per day. Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. How many videos are on YouTube?

Video Marketing 138

Video Marketing Millennials Gen Z User-Generated 138

Sprout Social

AUGUST 25, 2016

While it’s easy to recognize the need for a robust social media video marketing strategy, it’s more difficult to actually create your own plan that sets you apart from every other video online. Creating Cost-Effective Social Videos. Creating Cost-Effective Social Videos. Building Rapport.

Video Marketing 74

Video Marketing Marketing Strategy Customer Acquisition Marketing 74

Rock Content

OCTOBER 17, 2016

In my opinion, music is a determining factor in whether you’ve made a good or a bad product video. The music you pick is a direct reflection of your brand, and it should be looked at the same way as your organization’s voice and tone. I attribute most of my cringe-worthy videos to the songs I didn’t pick carefully enough.

Product 88

Product Product Marketing Price Management 88

Adobe Experience Cloud Blog

APRIL 22, 2016

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. These are a few ways you can do this: Video Embed Links.

Thought Leadership 91

Thought Leadership User-Generated Video Marketing Marketing Automation Platform 91

Duct Tape Marketing

MARCH 4, 2016

Why Multimedia Production Will Push Your Brand Forward written by Guest Post read more at Duct Tape Marketing. Multimedia production–the use of various digital canvases such as text, audio, animation, photography, video, etc.–allows Build a Stronger Brand Identity. photo credit: Pixabay.

Product 45

Product Branding PR Education 45

Adobe Experience Cloud Blog

AUGUST 27, 2015

Learn the new phenomenon of people-based marketing and how you can create those meaningful and effective connections with your audience. 2) How to Build a Brand That People Love, featuring Virgin America. We all know and love the brand of Virgin America—learn how to build an incredibly unique and eye-catching brand.

Thought Leadership 134

Thought Leadership Direct Mail Marketing Marketers 134

Neil Patel

OCTOBER 23, 2020

Result: A set of finished videos, along with supplying you with the knowledge to walk you through the process. You can enlist the services of a marketing agency that specializes in video marketing or maybe graphic designing to achieve this goal. Here are a few other examples: Market Research. Tech Savvy-Ness.

Marketing 112

Marketing Marketers Inbound Marketing Advertising 112

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program.

Digital Marketing 105

Digital Marketing Marketing Strategy B2C Marketing 105

Adobe Experience Cloud Blog

AUGUST 15, 2016

According to TechCruch, Facebook now sees 8 billion average daily video views from 500 million users and Snapchat users watch 6 billion videos every day. Developing video content is a great way to communicate your brand’s story, reinforce your value proposition, engage with audiences, and interact with customers and prospects.

Thought Leadership 91

Thought Leadership Transform Social Media Marketing Video Marketing 91

Moz

MAY 21, 2020

We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones.

Thought Leadership 70

Thought Leadership PR CMO Price 70

Duct Tape Marketing

APRIL 13, 2017

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Most local brands apply this trick and it works. Advertising on Twitter.

User-Generated 61

User-Generated Transform Promotion Advertising 61

Backlinko

JANUARY 8, 2024

In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing campaigns. billion views. Like Nastya (95.58

Entertainment 87

Entertainment Analytics Video Marketing Promotion 87

SocialPilot

APRIL 8, 2024

Launched in 2016, TikTok has more than 1 billion monthly active users from over 200 countries today. Initially, the platform established a name with the TikTok video length limit of 15 seconds. However, experimenting with the best length for TikTok videos has become paramount as the platform evolves. Start Your 14-day Trial 5.

User-Generated 94

User-Generated Video Marketing Analytics Social Media Marketing 94