Buffer Marketing

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar.   As you can probably guess, we don’t do things the same way anymore. Our blog and writing process have seen many iterations throughout the years. 

Thought Leadership 107

Thought Leadership SEO Communications Place 107

Duct Tape Marketing

JUNE 18, 2025

You've got answer boxes starting to show up about, you know, from 2010 to 2016, roll up to about 2017. mean, don't, don't listen to all the gloom and doom and look at your Google analytics and say, my traffic search your traffic's down because there's a good chance that a lot of that search traffic wasn't that meaningful.

User-Generated 79

User-Generated Real Estate SEO Place 79

Litmus

APRIL 3, 2025

Try email analytics 5 ways to code a bulletproof CTA button With over 300,000 potential email renderings , is it really surprising you cant make one-size-fits-all button styles that work everywhere? Email clients have updated their support since this post was first written in 2017, so these buttons are very close to bulletproof.

Analytics 105

Analytics Branding Place Customer 105

Use Insider

JANUARY 3, 2025

For example, Braze stands out with more advanced mobile marketing tools and scalability for enterprises, while CleverTap offers better analytics capabilities and more consistent customer support. Appboy rebranded to Braze in 2017 and went public in 2021. Advanced real-time analytics and reporting tools.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

Buffer Marketing

FEBRUARY 4, 2025

They were introduced in 2017 as a way for users to keep their favorite or most relevant stories around for more than 24 hours. Instagram Story Analytics If you have an  Instagram Creator  or  Business account , you can access  Instagram analytics. From there, tap on the bar graph button on the left. 

Analytics 63

Analytics Place Customer loyalty Branding 63

SocialPilot

JUNE 19, 2025

In 2017, Pepsi released an ad depicting Kendall Jenner handing a soda can to a police officer at a protest, meant to be uplifting. Watch for sudden spikes in negative comments or viral complaints using a social media analytics dashboard. Panic may lead to deleted comments, rushed apologies, or staying silent, often making things worse.

Management 59

Management Branding PR Gen Z 59

illumin

APRIL 4, 2025

Our real-time insights also help track and improve your campaigns instantly through the help of advanced analytics. TV and streaming sports rights is expected to nearly double between 2017 and 2027. Our audience-focused approach ensures that your ad campaign is targeted towards the right people, ensuring a seamless customer journey.

Advertisers 59

Advertisers Advertising Gen Z Branding 59

Neil Patel

JULY 22, 2025

That’s what happened to Pepsi in 2017 for their ad that featured Kendall Jenner, which co-opted protest imagery to sell soda (and promptly got called out for trivializing real social movements ). Google Analytics and UTM parameters can help tie social moments back to web traffic and conversion goals. Did it drive real behavior?

Branding 56

Branding Gen Z PR Millennials 56

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM. More B2B marketers are moving from pilot programs to full ABM programs: 62% in 2017 compared to 40% in 2016. Is my ABM strategy working?

Transform 268

Transform Thought Leadership Inbound Marketing Marketing 268

Content Marketing Institute

NOVEMBER 30, 2017

A thoughtfully designed, well-executed taxonomy (here’s one example ) forms the backbone of all the analytical work Anna does. These tools include Adobe Analytics (not all that different from Google ) and internal tools used by Red Hat’s salespeople to pitch content and collateral. Is your company taking steps to make its own pivot?

Customer 223

Customer Transform Content Marketing Analytics 223

Sprout Social

JANUARY 4, 2017

Looking toward 2017, social media trends will continue to evolve and surprise us. While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we’re here to provide six social media trends marketers should keep an eye on in 2017: Jump to the Social Media Trends 2017 Infographic.

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Adobe Experience Cloud Blog

MARCH 24, 2017

That said, here are three can’t-miss learnings that you can expect at Marketing Nation Summit 2017: 1. With the theme of “Leading in the Engagement Economy,” our 2017 focus will be just that. , my favorite part is that no matter what stage you are in your career, you will walk away with more knowledge that you arrived with.

Thought Leadership 118

Thought Leadership Transform CMO Marketing 118

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy.

Analytics 131

Analytics eCommerce Advertisers Advertising 131

Sprout Social

APRIL 10, 2017

That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Try our social media management and analytics tools with a free 30-day trial ! Addressing Your 2017 Goals. Get started now. Go Live, wow your audience and engage.

Marketing Strategy 112

Marketing Strategy Marketers Marketing Social Media Marketing 112

Adobe Experience Cloud Blog

OCTOBER 20, 2017

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. A good engagement platform should be able to use predictive analytics for content, social marketing, lead scoring, and more. An advanced digital marketing strategy starts with advanced marketing metrics and analytics. Oli Gardner.

Digital Marketing 135

Digital Marketing Marketing Strategy Marketing Marketers 135

Neil Patel

SEPTEMBER 28, 2020

But perhaps you’re not a data kind of person, which is where hiring an analytics company comes into play – an option you may already be considering. The 6 Characteristics That Make a Great Analytics Company. The point of data and analytics is to improve your decision making and inform your strategy.

Analytics 145

Analytics Transform Digital Marketing Communications 145

Sprout Social

NOVEMBER 30, 2016

In order to improve your chances of success in 2017 and beyond, we’ve compiled a list of eight proven Twitter tips. Be sure to execute them one at a time so you’ll be able to better understand the analytics. If you never looked at your analytics, you wouldn’t know to stop sharing links at 10 a.m.

Analytics 112

Analytics Promotion Branding Product 112

Adobe Experience Cloud Blog

MARCH 17, 2017

Ops and analytics nerd? Marketo LaunchPoint gives you access to hundreds of applications that complement and integrate into Marketo’s Engagement Platform, whether you’re looking for predictive analytics and big data solutions, content marketing solutions, or lead data providers. Get out of your comfort zone!

Thought Leadership 118

Thought Leadership CRM Advertising Advertisers 118

Content Marketing Institute

DECEMBER 29, 2017

In 2018, the CMI editorial team will be stealing Kira’s idea to find out more about a segment of our audience by conducting phone interviews to supplement our research and analytics data. She was instrumental in helping us find our 2017 Content Marketer of the Year finalists. Register today.

Content Marketing 111

Content Marketing Health Marketing Marketers 111

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. It is native within Salesforce, so companies can drill further down into the data.

Analytics 115

Analytics Marketing Mix Retail Marketers 115

Search Engine Journal

SEPTEMBER 9, 2022

Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The post YouTube Experimenting With New Features For Analytics Research Tab appeared first on Search Engine Journal.

Analytics 98

Analytics SEO 98

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. Attract qualified traffic to your site.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Martech

JUNE 21, 2023

On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) — the most widely used marketing analytics tool in internet history. In its place is Google Analytics 4 (GA4), a very different and likely more powerful tool. 2017: Google releases Global Site Tag (gtag.js).

Analytics 145

Analytics Place Marketing Marketers 145

Search Engine Land

SEPTEMBER 8, 2023

We got the dreaded “This property has stopped processing data” message when we logged into our Google Universal Analytics property this morning. If you’ve been waiting until you absolutely had to switch to GA4, you may want to read How to use Google Analytics 4: A complete guide. 1, 2017 – Sept.

Analytics 134

Analytics SEO 134

The CMO Survey

AUGUST 28, 2019

3—Marketing Analytics: Budget spent on marketing analytics has grown steadily over the last three years, rising from a low of 4.6% of marketing budgets in 2017 to the current 7.2%. Contributions of analytics to performance remain moderate, however. companies, 95% of whom hold the position of VP-level or higher. #1—Marketing

CMO 130

CMO New Technology B2C Analytics 130

Hubspot Marketing

MAY 26, 2017

The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. Here's a look at this year's data: Image Credit: The 2017 State of Inbound Report. Generating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report. and their solutions.

Inbound Marketing 145

Inbound Marketing eBook COS Marketers 145

Adobe Experience Cloud Blog

JANUARY 12, 2017

To learn more about how marketers and their customers are approaching emerging technology and this subsequent blizzard, Marketo surveyed members of the Marketing Nation and non-Marketo users from around the world on their priorities for 2017. We broke down the data by region. However, while U.S. 50% of U.S. marketers believe the same.

Thought Leadership 117

Thought Leadership Analytics Marketing Marketers 117

Adobe Experience Cloud Blog

JANUARY 5, 2018

Technology, personalized content , account-based marketing (ABM) , and analytics are dominant investment themes, with AI showing up more now than ever before. Here’s a good read from late 2017 on AI and marketing that can get you started! More comprehensive analytics— 6%. Better sales and marketing alignment— 24%.

Thought Leadership 134

Thought Leadership CRM CMO Customer Journey 134

Sprout Social

FEBRUARY 11, 2020

The biggest recent change to the algorithm happened in 2017 with the introduction of the relevance model, and replacing “While You Were Away” with “In Case You Missed It”. This frees up time to focus on amplifying your strategy by reviewing your success in Twitter analytics tools like Sprout and building on what works for your next campaign.

Analytics 145

Analytics Branding Advertisers Advertising 145

Adobe Experience Cloud Blog

MAY 25, 2018

Native videos were added to LinkedIn in the summer of 2017. Enhanced Analytics. Of course, analytics are important to any marketer , and you should be using the stats and data that LinkedIn provides to make your connections, conversations, and posts work better for you. Native Videos.

Thought Leadership 134

Thought Leadership Analytics Advertisers Advertising 134

Adobe Experience Cloud Blog

JANUARY 31, 2017

We are awash in reports, analytics, spreadsheets, charts, and graphs…which is great! 2017 Marketing Benchmark Report–North America .

Thought Leadership 109

Thought Leadership Transform CMO Marketing 109

Hootsuite

SEPTEMBER 22, 2020

Twitter paused the application program in 2017. — Twitter Support (@TwitterSupport) November 9, 2017. Track engagement with Twitter analytics. Using Twitter analytics will give you an in-depth understanding of who is engaging with your brand’s account. It isn’t all that simple to verify Twitter accounts right now.

Non-Profit 145

Non-Profit Health User-Generated Marketers 145

Content Marketing Institute

DECEMBER 21, 2017

Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). Metropolitan Museum of Art creates extension for Chrome ( February 2017 ). JetBlue takes off with long-form content in HumanKinda video ( February 2017 ). hejhejnatalya Click To Tweet.

B2C 110

B2C Content Marketing Shipping User-Generated 110

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Big Data and Real-Time Analytics. Many advances in big data have changed that and made finding meaning in big data more accessible with tools like real-time analytics, predictive analytics , and advanced marketing automation. What changes do you predict that 2017 has in store for marketers?

Digital Marketing 134

Digital Marketing Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

CMO 132

CMO Thought Leadership CRM Communications 132

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. So what’s the best way to illustrate your stack? Vendor Category Map.

Customer Journey 119

Customer Journey User-Generated CRM Place 119

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites. Most social channels provide their own analytics, so make them part of your regular routine. Still cold calling in 2017? or keyword stuffing, certain lead generation attempts are obvious no-no’s in 2017. Do: Convert to HTTPS.

Whitepaper 135

Whitepaper User-Generated B2C Thought Leadership 135