SocialPilot

MARCH 12, 2024

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. This is why having cohesive messaging across all mediums is so important. Take a look!

Automobile 81

Automobile Marketing Marketers Social Media Marketing 81

Search Engine Land

FEBRUARY 9, 2023

Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google 2017: In e-commerce, URLs on the first page of the Google search results had 70% more internal links than the overall benchmark. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 85

Search Marketers Pharmaceutical Price Marketing 85

Search Engine Land

JANUARY 17, 2023

2017: The new version of the Google Android search app worked better when you were in a poor internet connection area. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. Google testing new look for local inventory ads in place of local pack.

Search Marketers 112

Search Marketers Marketing Marketers SEO 112

Search Engine Land

JANUARY 4, 2023

2017: Bing started delivering carousel-styled search results with images that link to a wide variety of exercise options on searches for [workouts], [exercises], [yoga] and [Pilates]. 2013: Many people suddenly noticed a long-standing redirection that Google had in place for those not using Android or iOS devices. by Jacob Baadsgaard.

Search Marketers 107

Search Marketers User-Generated SEO Marketing 107

Search Engine Land

JANUARY 11, 2023

2017: Google said the feature is no longer around, and using a link:www.domain.com will likely return irrelevant results. Says Google Analytics Now Verboten. 2011: German privacy officials were concerned about Google Analytics tracking web users’ IP addresses, which could violate an individual’s privacy. German Govt.

Search Marketers 117

Search Marketers Health Law Marketing 117

Martech

MAY 4, 2022

And it’s only when I landed in Canada as an immigrant in 2017 that I saw an opportunity to transition to marketing. It’s easier to get that buy-in based on being able to show them we are at X, if we do Y and Z we can reach this place in this timeline. Read next: Converseon applies predictive analytics to conversation data.

SEO 112

SEO Entertainment Marketing Marketers 112

Search Engine Land

APRIL 21, 2023

Whether it’s a direct ranking signal or not, CTR has its place in SEO. Well, given all the websites using Google Analytics and Search Console, Google has a wealth of user experience data. They could also see who clicked through in the first place. They could also see who clicked through in the first place.

SEO 96

SEO Finance Analytics Energy 96

Hubspot Marketing

JUNE 19, 2023

HubSpot's recent web traffic analytics report yields information like only 31% of websites receive more than 50,000 unique visitors per month, ~50% of websites get 4-6 page views per visit, the biggest source of traffic is direct (22%), and more. The majority tracked analytics for B2C websites, while the rest tracked for B2B sites.

B2C 143

B2C Analytics User-Generated SEO 143

Martech

JUNE 20, 2023

” That was how Dr. Rob Walker, an accredited artificial intelligence expert and Pega’s VP of decisioning and analytics, summarized a roundtable discussion of rogue AI at the PegaWorld iNspire conference last week. “There is no sustainable use case for evil AI.”

Customer Journey 107

Customer Journey Analytics Management Customer 107

Neil Patel

DECEMBER 16, 2020

When it comes to understanding your readers , data and analytics are your friends. Software like Quantcast can show you this data or use the Demographics and Interests feature in Google Analytics. Some social media platforms have built-in analytics features that make it easy to understand who’s following you. Use them wisely.

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketing 134

Sprout Social

AUGUST 25, 2020

Any account that is verified appears with the blue checkmark next to the username both on their profile and in search results, and always appears in the same place. At the end of 2017, Twitter decided to work on a new verification program to improve the overall process and ensure verified accounts met their new guidelines.

Health 139

Health Fashion Branding Place 139

Search Engine Land

MARCH 10, 2023

During its heyday, Facebook drew more visitors to publishers than Google did – a trend that has been reversed since 2017. Over the years there have been many attempts to use simple language in place of SEO. With AI all over the place, will SEO still matter? It's not an either-or anyway. Thus, SEO tasks are often mislabeled.

SEO 102

SEO Real Estate PR Customer Journey 102

Martech

APRIL 26, 2023

I actually started my own agency back in 2017, and then about 2020 I was like, you know what? A: AI will never take the place of a human being. AI will never take your place because you give it more personality. It’s been a lot of freelance. I’m done. Q: And they’ll give you $25,000 a year to do it, you know?

Energy 96

Energy SEO Education Place 96

Adobe Experience Cloud Blog

MARCH 23, 2018

That big discrepancy suggests a gap in value placed on the disciplines. In addition to creative work, it now also involves a lot of analytics. How can you achieve results by combining creativity and analytics? Gartner also revealed that in 2017-2018, CMOs allocated 9.2% Marketing as a Growth Driver.

Customer 134

Customer Thought Leadership Analytics Finance 134

Moz

DECEMBER 16, 2020

We'll go through what's changed — and what hasn't — for our readership since our last survey in 2017, and detail what those insights mean for the Moz Blog in 2021. This is actually our first data point, showing that engagement with surveys has shifted drastically since our 2017 survey, which got nearly 600 responses in just one month.

SEO 57

SEO Analytics Education Place 57

Hootsuite

AUGUST 11, 2020

With all of these details in place, you’re well positioned to establish a good working relationship with a new client. Posted by Hootsuite on Friday, November 3, 2017. Check out their existing social media accounts and see what information you can gain from social media analytics tools. What analytics will you monitor?

Social Media Marketing 143

Social Media Marketing Energy Analytics Management 143

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). The internet is fast becoming a place you step inside.

Transform 92

Transform Manufacturing Entertainment Advertising 92

Adobe Experience Cloud Blog

APRIL 13, 2017

The Expo Hall is the obvious place to meet face-to-face with what may feel like an overwhelming number of partners. So, put your list together (you can even bookmark these partners in the conference mobile app, Marketing Nation Summit 2017 ) and pretend like you’re at the best speed dating event of your life, but with marketing vendors.

Thought Leadership 122

Thought Leadership Transform Marketing Marketers 122

Search Engine Land

JANUARY 21, 2023

Google even tested this back in 2017. Publicis & Google In Technology, Media-Planning Partnership 2008: “Google would exchange its technological know-how for Publicis’s analytical and media planning expertise.” Featured snippets count as one of the ten web page listings we show. Google Germany Gone Kaput?

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

JANUARY 12, 2023

2017: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. 2017: Newly-granted Google patent sheds light on how the search engine sees entities by Dave Davies. by Chris Liversidge.

Search Marketers 95

Search Marketers Marketing Marketers SEO 95

Sprout Social

NOVEMBER 30, 2021

Product launches no longer take place solely in the physical space, the digital one is just as, if not more, important. Track your success through native platform analytics and website referral traffic. Within its iOS app, Wayfair has used AR to improve the customer shopping experience since 2017. AR commerce trends.

eCommerce 142

eCommerce Shoppers Customer Journey Product 142

Hubspot Marketing

MARCH 22, 2018

In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content. IKEA also offers an AR app that lets you place 3D products in your home. By 2017, 30% of all Starbucks orders were paid via mobile. Voice Search. Mobile First. Machine Learning and AI. Image Search.

eCommerce 141

eCommerce Millennials Shipping Price 141

Sprout Social

APRIL 26, 2018

Since joining Sprout in February 2017, Shweta has used her time here to not only grow in her career, but also take on new personal challenges. Name: Shweta Kapur Department: Engineering Started at Sprout: February 2017. This includes engagement, publishing and analytics. Personally, I use a task management app called OmniFocus.

Communications 88

Communications Analytics Place Product 88

Exposure Ninja

JULY 5, 2022

On 12th Match 2018, Google confirmed a broad core algorithm update that had taken place the week before. March 2017 Fred Update. January 2017 Intrusive Interstitials Update. January 2017 Intrusive Interstitials Update. Looking to get a better understanding of Google Analytics 4? The Google RankBrain Update.

Transform 52

Transform Law Health Analytics 52

Neil Patel

MAY 4, 2021

With a website or blog, you have a place to direct your social followers as you gain them. The Lafayette Company’s Ellen Carmichael’s biggest tweet of 2017, for example, combined the 2016 presidential election with the 2017 Super Bowl. With a website and Google Analytics, you can see the rest. Create a Website or Blog.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Bannerflow

AUGUST 19, 2020

Thomas Sourour, Marketing Technology Manager, Elkjøp Nordic: I started working with Elkjøp Nordic in September 2017. Team Brand consists of various divisions such as, Brand, Marketing and Content, CRM/Loyalty and Insight and Analytics, and so it only made sense to collect those divisions under one unifying umbrella.

Retail 98

Retail Marketing Marketers Copywriting 98

Marketing Insider Group

NOVEMBER 18, 2020

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Experiment with short and highly educational videos.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Content Marketing Institute

DECEMBER 7, 2018

The free Google Chrome extension offers basic spelling and grammar corrections in almost every place you write content across the web – web-based emails, social media updates, Google Docs, etc. According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. The paid version ($11.66

Content Marketing 99

Content Marketing Marketing Marketers Analytics 99

Neil Patel

DECEMBER 1, 2020

When you realize that the average NBA game in the 2017-18 season attracted 1.93 It allows you to stream to over 30 social media platforms at the same time, schedule your live streams and pre-recorded videos, engage your viewers through chat, and bring all your analytics together in one place. million concurrent views.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Hootsuite

SEPTEMBER 9, 2020

Or that between 2017 and 2019 viewership of videos with “thrift with,” “thrifting in” or “how to thrift” in the title increased by 10X. With a YouTube channel for business, you have access to an Analytics tab. Check what words people use to find your channel in Traffic Sources in YouTube Analytics.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Fred Hagerman (@FredHagerman) April 24, 2017. Tamara McCleary (@TamaraMcCleary) April 24, 2017. Jill Rowley (@jill_rowley) April 24, 2017.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Neil Patel

DECEMBER 31, 2021

There are lots of ways to do this, but the most common ones involve data collection tools like G o ogle Analytics or Bing Webmaster. NP Digital has been helping businesses achieve their marketing and advertising goals since 2017. Customer data is an integral part of personalized advertising, so start by collecting it.

Advertising 114

Advertising Advertisers User-Generated Customer 114

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. You can also use their in-depth analytics tools to monitor your content. On the videos you upload, Facebook places mid-roll ads. Brands can create, host, and promote an event all in one place. Paid Online Events.

Analytics 129

Analytics Customer loyalty Price Place 129

Hubspot Marketing

JANUARY 31, 2019

What if we could place a resonance score next to a piece of content, just like we do with views? In 2017, Immersion Neuroscience developed the INBand, an armband that can measure your brain’s oxytocin levels by tracking the cadence of your Vagus -- a nerve that controls your heartbeat. The Neurochemicals Don’t Lie.

Neuromarketing 139

Neuromarketing Marketing Marketers Traditional Marketing 139

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. Hi there, Chewy eGift Cards are emailed to recipients within one hour after you place your order. But times have changed. Scams are prevalent.

Health 140

Health Advertising Advertisers Communications 140

Neil Patel

SEPTEMBER 15, 2020

Pinterest debuted The Taste Graph in 2017 to enhance targeting. A business account also gives you access to analytics and ads. Plus, when you have the Pinterest tag in place, you can leverage the data to create targeted advertising campaigns. Similar to the way Google functions, keywords affect what appears in Pinterest search.

SEO 145

SEO Shipping Product Branding 145

Marketing Insider Group

JUNE 22, 2020

After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. Use data analytics to discover more about who they are, what problems they face, when and where they spend their time online, and keep listening on social media to learn what questions they have.

Content Marketing 103

Content Marketing Branding Entertainment Marketing 103