Search Engine Land

FEBRUARY 9, 2023

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Elwell about how everything got started, working with Danny Sullivan and how he manages everything in this company.

Search Marketers 86

Search Marketers Pharmaceutical Price Marketing 86

The CMO Survey

AUGUST 28, 2019

On the negative side, 2 out of 3 marketing leaders state that they tend to focus on “managing the present” rather than “preparing for the future.” 3—Marketing Analytics: Budget spent on marketing analytics has grown steadily over the last three years, rising from a low of 4.6% of marketing budgets in 2017 to the current 7.2%.

CMO 130

CMO New Technology B2C Analytics 130

Search Engine Land

JANUARY 22, 2023

Bing Hotel Ads moving out of beta to general release with Koddi 2018: After running its Hotel Ads offering in beta in 2017, Bing Ads rolled them out widely. Google mobile search adds book previews 2017: You could now read book previews directly on your smartphone from Google search.

Search Marketers 93

Search Marketers Health Marketing Marketers 93

Search Engine Land

JANUARY 17, 2023

Now I’m Managing Editor of Search Engine Land & SMX. 2017: The new version of the Google Android search app worked better when you were in a poor internet connection area. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. Sign of Hope?

Search Marketers 115

Search Marketers Marketing Marketers SEO 115

Search Engine Land

JANUARY 11, 2023

Google Business Profiles sets waiting period for new owners and managers. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. 2017: Google said the feature is no longer around, and using a link:www.domain.com will likely return irrelevant results. consumers spent $204.5

Search Marketers 120

Search Marketers Health Law Marketing 120

Martech

APRIL 12, 2024

Built on Adobe Experience Platform, Adobe’s Real-Time Customer Data Platform (Real-Time CDP) helps companies understand and connect with current and potential customers by using a complete foundation for data management, built-in governance controls and actionable unified profiles.

Customer 112

Customer B2C Transform Retail 112

Search Engine Land

JANUARY 4, 2023

2017: Bing started delivering carousel-styled search results with images that link to a wide variety of exercise options on searches for [workouts], [exercises], [yoga] and [Pilates]. 2016: Here’s what the move meant for those managing Bing Ads campaigns. 2017: Are your paid search ads making the right impression?

Search Marketers 110

Search Marketers User-Generated SEO Marketing 110

Search Engine Land

JULY 24, 2023

In 2017, I crafted a comprehensive four-part system to structure SEO strategies and teams, which was covered in various publications and was reviewed on the “ Best SEO Podcast ” by Matt Bertram and Chris Burres. Pillar 1: Mitigation – Channeling the power of technical SEO This pillar focuses on error management and technical SEO.

SEO 93

SEO Transform Communications Management 93

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Research by Accenture finds that poor personalization and lack of trust cost companies $756B in 2017 as 41% of fed-up customers switched companies.

CMO 130

CMO B2C Marketers Marketing 130

Search Engine Land

MARCH 9, 2023

Search in Pics: Android ice sculpture, AMP team & cloud balloons 2017: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. LinkedIn Lauches a Social News Site 2011: LinkedIn Today was totally algorithmically generated.

Search Marketers 96

Search Marketers User-Generated Marketing Marketers 96

Search Engine Land

FEBRUARY 6, 2023

Google Search Console performance reports data issue may impact analytics 2022: It impacted Google Search, Google Discover, and Google News data. Bing rejected 130M ads in 2016, including 17M tech support scam ads 2017: Advertisers attempting Phishing attacks and pushing counterfeit goods continued to try to evade detection.

Search Marketers 88

Search Marketers SEO User-Generated Marketing 88

Martech

AUGUST 19, 2022

When I say organizational skills, I’m not talking about time management, analytical thinking, attention to detail, etc. That’s a considerable investment worthy of some risk management. For example, you may not need the IT department to directly develop or manage martech for your marketing organization.

CMO 113

CMO Retail Management Analytics 113

SocialPilot

JANUARY 15, 2024

The time spent watching Instagram videos has increased 80% since 2017. Advanced video analytics software is used by 35% of businesses to measure the performance of their video content. Companies using advanced video analytics are more likely to increase the budget for video marketing. Social Media Video Stats for Instagram 53.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

SMA Marketing

OCTOBER 13, 2022

If you get one thing from this article, it is that you don't need a lot of tools to manage and track your SEO; you just need the right tools. SEMrush Listing Management Tool. One of the key features of SEMrush is the listing management tool , which enables you to track your business listings on various online directories and platforms.

SEO 98

SEO Analytics User-Generated Social Media Marketing 98

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2010: That was according to Brett Yount, a program manager for Bing, who said “it is well known in the industry that MSNbot is fairly slow.” 2017: Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account by Jacob Baadsgaard.

Search Marketers 127

Search Marketers Manufacturing SEO Marketing 127

Martech

JUNE 20, 2023

” That was how Dr. Rob Walker, an accredited artificial intelligence expert and Pega’s VP of decisioning and analytics, summarized a roundtable discussion of rogue AI at the PegaWorld iNspire conference last week. Perhaps more manageable is the use of Pega GenAI to create complex business documents in a wide range of languages.

Customer Journey 107

Customer Journey Analytics Management Customer 107

Martech

SEPTEMBER 27, 2021

Predictive analytics to navigate uncertain times . Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. Much of the way marketers use predictive analytics is customer-focused. Management]. Chris Wood, Editor. BOX AD GOES HERE. Why we care.

Analytics 105

Analytics Finance CMO Advertising 105

Animalz blog

DECEMBER 14, 2023

For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. Amplitude is a leading digital analytics platform that helps companies understand their customers better so they can optimize their products and marketing. Substack is a publishing platform founded in 2017.

Product 81

Product User-Generated Thought Leadership Customer Acquisition 81

Neil Patel

DECEMBER 16, 2020

When it comes to understanding your readers , data and analytics are your friends. Software like Quantcast can show you this data or use the Demographics and Interests feature in Google Analytics. Some social media platforms have built-in analytics features that make it easy to understand who’s following you. Use them wisely.

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketing 134

Hubspot Marketing

MARCH 12, 2020

During this time, I'm able to build out content strategies, take time for analytics reporting, and churn out hefty blog posts with limited interruption. As a manager, you may wonder what your employee is doing when you can't track them in person. Global Workplace Analytics ). Global Workplace Analytics ). In the U.S.,

Millennials 138

Millennials Analytics Communications Management 138

Search Engine Land

DECEMBER 4, 2023

These early applications demonstrated the immense potential for ChatGPT in PPC account management and campaign optimization. As I first explored in 2017, well before the dawn of generative AI, humans play three essential roles in digital marketing: The teacher. The doctor.

Transform 120

Transform Copywriting User-Generated Price 120

Litmus

SEPTEMBER 27, 2021

See how brands manage deliverability (and other analytics). Find out how you stack up against your peers in our State of Email Analytics report. Inactivity management. As a result, it is an absolute necessity to manage your inactive email subscribers. Manage your inactive subscribers. Get the report.

Analytics 108

Analytics Email Marketing Management Branding 108

Search Engine Land

JANUARY 12, 2023

2017: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. 2009: Bartz was praised for her management and deal brokering skills but had never run an internet company, and had no advertising background.

Search Marketers 96

Search Marketers Marketing Marketers SEO 96

Martech

JUNE 15, 2023

” Alternatively, process mining AI (AI-driven understanding of businesses processes) plus analytical and predictive AI — combined with generative AI — can in effect declare a goal “and let the systems tune themselves toward that goal.” Originally, Pega used AI to power case management in the BPM space.

User-Generated 109

User-Generated Customer Journey CRM Shipping 109

Adobe Experience Cloud Blog

JANUARY 31, 2017

We are awash in reports, analytics, spreadsheets, charts, and graphs…which is great! 2017 Marketing Benchmark Report–North America . zero marketing technology, perhaps this survey will help you start a discussion with your manager.

Thought Leadership 109

Thought Leadership Transform CMO Marketing 109

Orbit Media Studios

FEBRUARY 14, 2023

Today we’ll do it with the latest version of Google Analytics and do a content marketing audit using GA4, which you should have added as a tag to Google Tag Manager. Just exclude them from Analytics by creating a filter in any report. This URL was originally published in 2017 and was about Universal Analytics.

SEO 144

SEO Content Marketing Analytics Promotion 144

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

CMO 132

CMO Thought Leadership CRM Communications 132

Hootsuite

AUGUST 11, 2020

Before you can write a winning social media management proposal, you need to invest time in research and discovery. Posted by Hootsuite on Friday, November 3, 2017. Check out their existing social media accounts and see what information you can gain from social media analytics tools. What analytics will you monitor?

Social Media Marketing 143

Social Media Marketing Energy Analytics Management 143

Search Engine Land

JANUARY 21, 2023

Google even tested this back in 2017. Google might remove search in Australia if forced to pay to link to sites 2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of how the web works,” said Mel Silva, Google Australia’s managing director.

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Adobe Experience Cloud Blog

MARCH 23, 2018

The report also revealed that for 68% of CMOs, being the growth driver is the top or one of the highest expectations by senior management and the board from them. In addition to creative work, it now also involves a lot of analytics. How can you achieve results by combining creativity and analytics? The Alexa of Marketing.

Customer 134

Customer Thought Leadership Analytics Finance 134

Bannerflow

AUGUST 19, 2020

We spoke to Marketing Technology Manager, at Elkjøp Nordic, Thomas Sourour, about spearheading the company’s move to an in-house marketing strategy. Thomas Sourour, Marketing Technology Manager, Elkjøp Nordic: I started working with Elkjøp Nordic in September 2017. Making in-house a success across countries.

Retail 98

Retail Marketing Marketers Copywriting 98

Litmus

OCTOBER 5, 2022

Fernando Rubino Pereira — Global Email Marketing Manager, Canyon Bicycles. Manager, Lifecycle Marketing, Kong Inc. Fernando Rubino Pereira is the Global Email Marketing Manager at Canyon Bicycles. Global Email Marketing Manager, Canyon Bicycles. At Splio, I was an Account Manager for small businesses.

Non-Profit 111

Non-Profit Email Marketing Communications Management 111

Marketing Insider Group

NOVEMBER 18, 2020

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Spend 10% of Revenue on Marketing.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

Transform 92

Transform Manufacturing Entertainment Advertising 92

Hootsuite

SEPTEMBER 9, 2020

With a Brand Account, you can also open and manage multiple YouTube channels. Or that between 2017 and 2019 viewership of videos with “thrift with,” “thrifting in” or “how to thrift” in the title increased by 10X. With a YouTube channel for business, you have access to an Analytics tab.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Fred Hagerman (@FredHagerman) April 24, 2017. Tamara McCleary (@TamaraMcCleary) April 24, 2017. Jill Rowley (@jill_rowley) April 24, 2017.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Martech

APRIL 26, 2023

Today we’re talking to Monique Battiste , senior social media specialist at Solera , a business that offers risk management and asset protection software and services to the automotive industry and property insurance marketplace (Interview edited for length and clarity.) Q: What has your career path been? It’s been a lot of freelance.

Energy 96

Energy SEO Education Place 96