Sprout Social

OCTOBER 15, 2018

I am the Manager of Marketing Data & Analytics here at Sprout. To do this, I created a marketing data and analytics course, which consisted of four sessions designed to lead the team through the basics of data analytics. Name: Marie Dador Department: Marketing Started at Sprout: June 27, 2016.

Analytics 74

Analytics Management Marketing Marketers 74

The CMO Survey

AUGUST 28, 2019

3—Marketing Analytics: Budget spent on marketing analytics has grown steadily over the last three years, rising from a low of 4.6% of marketing budgets in 2017 to the current 7.2%. Contributions of analytics to performance remain moderate, however. companies, 95% of whom hold the position of VP-level or higher. #1—Marketing

CMO 130

CMO New Technology B2C Analytics 130

Backlinko

MARCH 13, 2024

From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Online traffic/web analytics 9.7% New product/service development 9.3% Market research is a growing multi-billion-dollar industry. billion) and China ($2.88 billion China $2.88

Market Research 87

Market Research Non-Profit Transform Marketing 87

Search Engine Land

MARCH 16, 2023

Google to further dilute exact match in AdWords; will ignore word order & function words 2017: Not just for plurals anymore, close variants would extend to include word ordering and function words in inexact match keywords. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 97

Search Marketers Marketing Marketers User-Generated 97

Search Engine Land

FEBRUARY 9, 2023

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Google Data Studio beefs up AdWords MCC integration 2017: A new “Manager Accounts” option let MCC account holders select individual sub-accounts for reporting.

Search Marketers 86

Search Marketers Pharmaceutical Price Marketing 86

SocialPilot

MARCH 12, 2024

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Automobile 81

Automobile Marketing Marketers Social Media Marketing 81

Search Engine Land

JANUARY 17, 2023

2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. 2017: The new version of the Google Android search app worked better when you were in a poor internet connection area. 2017: Another effort to monetize local queries on mobile. Yoast SEO launches on Shopify.

Search Marketers 115

Search Marketers Marketing Marketers SEO 115

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Search in Pics: Android ice sculpture, AMP team & cloud balloons 2017: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Search Marketers 96

Search Marketers User-Generated Marketing Marketers 96

Search Engine Land

JANUARY 11, 2023

2017: Google said the feature is no longer around, and using a link:www.domain.com will likely return irrelevant results. Says Google Analytics Now Verboten. 2011: German privacy officials were concerned about Google Analytics tracking web users’ IP addresses, which could violate an individual’s privacy. German Govt.

Search Marketers 120

Search Marketers Health Law Marketing 120

Search Engine Land

JANUARY 4, 2023

2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2017: Bing started delivering carousel-styled search results with images that link to a wide variety of exercise options on searches for [workouts], [exercises], [yoga] and [Pilates]. by Jacob Baadsgaard.

Search Marketers 110

Search Marketers User-Generated SEO Marketing 110

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Wyzowl observed that 98% of the viewers watch videos explaining the product or service. Around 84% of video consumers claim they decided to buy a product or service after watching a brand‘s video.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. Google Search Console performance reports data issue may impact analytics 2022: It impacted Google Search, Google Discover, and Google News data. Here’s why.

Search Marketers 88

Search Marketers SEO User-Generated Marketing 88

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data.

Customer 112

Customer B2C Transform Retail 112

The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. By gathering the right data , marketers can develop more personalized offerings of products and services across customer channels. increase since 2013.

CMO 130

CMO B2C Marketers Marketing 130

Hubspot Marketing

JUNE 19, 2023

HubSpot's recent web traffic analytics report yields information like only 31% of websites receive more than 50,000 unique visitors per month, ~50% of websites get 4-6 page views per visit, the biggest source of traffic is direct (22%), and more. The majority tracked analytics for B2C websites, while the rest tracked for B2B sites.

B2C 143

B2C Analytics User-Generated SEO 143

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2017: Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account by Jacob Baadsgaard.

Search Marketers 127

Search Marketers Manufacturing SEO Marketing 127

Neil Patel

DECEMBER 16, 2020

You promote a product to your followers, and if they purchase through your affiliate link, you get a cut of the profits. Many affiliate marketers use networks like Amazon Associates or ClickBank to find products they can promote. Tailor Your Products to Your Audience. Basically, it’s commission-based sales. Use them wisely.

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketing 134

Martech

MAY 4, 2022

And it’s only when I landed in Canada as an immigrant in 2017 that I saw an opportunity to transition to marketing. They allow them to have a brand voice and be looked at as a thought leader rather than just selling their products or services. Read next: Converseon applies predictive analytics to conversation data.

SEO 112

SEO Entertainment Marketing Marketers 112

Search Engine Land

JULY 24, 2023

In 2017, I crafted a comprehensive four-part system to structure SEO strategies and teams, which was covered in various publications and was reviewed on the “ Best SEO Podcast ” by Matt Bertram and Chris Burres. An effective SEO product manager will lead to substantial revenue growth from SEO.

SEO 93

SEO Transform Communications Management 93

Martech

JUNE 20, 2023

” That was how Dr. Rob Walker, an accredited artificial intelligence expert and Pega’s VP of decisioning and analytics, summarized a roundtable discussion of rogue AI at the PegaWorld iNspire conference last week. “There is no sustainable use case for evil AI.” High returns, low risk.

Customer Journey 107

Customer Journey Analytics Management Customer 107

Martech

SEPTEMBER 27, 2021

Predictive analytics to navigate uncertain times . Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. Much of the way marketers use predictive analytics is customer-focused. Use cases show brands how consumers interact with their products and services.

Analytics 105

Analytics Finance CMO Advertising 105

Search Engine Land

AUGUST 11, 2023

The site’s Google Analytics (GA) code is tellingly short: UA-67314-1. This article covers the key takeaways and findings from my analysis of seroundtable.com’s historical Google Analytics data. (If While posts devoted to a particular company are fairly rare, Schwartz has covered data studies and product announcements.

SEO 98

SEO Analytics PR Search Marketers 98

Bannerflow

AUGUST 19, 2020

Thomas Sourour, Marketing Technology Manager, Elkjøp Nordic: I started working with Elkjøp Nordic in September 2017. Team Brand consists of various divisions such as, Brand, Marketing and Content, CRM/Loyalty and Insight and Analytics, and so it only made sense to collect those divisions under one unifying umbrella.

Retail 98

Retail Marketing Marketers Copywriting 98

Search Engine Land

APRIL 21, 2023

Well, given all the websites using Google Analytics and Search Console, Google has a wealth of user experience data. For example, they can see whether visitors came, puked and ran away after clicking your website (thanks to bounce rate as measured by Google Analytics). They could also see who clicked through in the first place.

SEO 97

SEO Finance Analytics Energy 97

Hubspot Marketing

MARCH 12, 2020

During this time, I'm able to build out content strategies, take time for analytics reporting, and churn out hefty blog posts with limited interruption. Global Workplace Analytics ). Between 2017 and 2018, telecommuting increased by 22% ( FlexJobs ). Remote Employee Productivity and Behaviors. Remote Workforce Size.

Millennials 138

Millennials Analytics Communications Management 138

Adobe Experience Cloud Blog

JANUARY 5, 2018

Technology, personalized content , account-based marketing (ABM) , and analytics are dominant investment themes, with AI showing up more now than ever before. Here’s a good read from late 2017 on AI and marketing that can get you started! More comprehensive analytics— 6%. Better sales and marketing alignment— 24%.

Thought Leadership 134

Thought Leadership CRM CMO Customer Journey 134

Adobe Experience Cloud Blog

MAY 25, 2018

Native videos were added to LinkedIn in the summer of 2017. The filters allow you to help your video stand out without investing a great deal of time into an entire video production. Enhanced Analytics. Analytics are now available on the updates you share on LinkedIn. Native Videos. They are: Work High Five. Side Hustle.

Thought Leadership 134

Thought Leadership Analytics Advertising Advertisers 134

Exposure Ninja

JULY 5, 2022

March 2022 Product Algorithm Update. On 23rd March 2022, Google announced via their Search Central blog that they’d be making changes to the way Search ranks product reviews, prioritising detailed reviews with evidence of the products being tested and used. December 2021 Product Review Update. March 2017 Fred Update.

Transform 52

Transform Law Health Analytics 52

Martech

AUGUST 19, 2022

Inadequate vendor/product due diligence. When I say organizational skills, I’m not talking about time management, analytical thinking, attention to detail, etc. ” This is a key finding from a 2017 Chiefmartec survey of 275 marketing leaders. Martech debt can be caused by: Lack of requirements and resources.

CMO 113

CMO Retail Management Analytics 113

Sprout Social

NOVEMBER 30, 2021

Product launches no longer take place solely in the physical space, the digital one is just as, if not more, important. Social commerce is when you buy and sell products or services directly from a social media platform. Track your success through native platform analytics and website referral traffic. Social commerce.

eCommerce 142

eCommerce Shoppers Customer Journey Product 142

Search Engine Land

DECEMBER 4, 2023

This means you can feed ChatGPT a raw.csv file of PPC campaign statistics for advanced analysis, upload your entire catalog of product descriptions to improve copywriting relevance, or even have ChatGPT scrape and summarize a landing page you’re optimizing in real time. The doctor.

Transform 120

Transform Copywriting User-Generated Price 120

Hubspot Marketing

MARCH 22, 2018

It isn’t enough to post product images to your site and hope your ideal customers will find them. High-Quality Product Videos. In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content. IKEA also offers an AR app that lets you place 3D products in your home.

eCommerce 141

eCommerce Millennials Shipping Price 141

Martech

MAY 8, 2023

Content recommendations and product recommendations have been powered by AI for years. Predictive analytics — used to predict user behavior based on large datasets of past behavior, as well as to predict the next-best-action (show her a relevant white paper, show him a red baseball cap, send an email) — has been AI-powered for a long time.

Whitepaper 107

Whitepaper User-Generated Food CRM 107

Search Engine Land

MARCH 10, 2023

During its heyday, Facebook drew more visitors to publishers than Google did – a trend that has been reversed since 2017. Social SEO also works in real life when family, friends and colleagues recommend you and your products or services to someone else. They won't buy your product from these people though, neither offline nor online.

SEO 103

SEO Real Estate PR Customer Journey 103

Neil Patel

DECEMBER 31, 2021

There are lots of ways to do this, but the most common ones involve data collection tools like G o ogle Analytics or Bing Webmaster. This feature is great for targeting ads based on what you know about your customer’s interests and product preferences, helping you find potential new leads that fit within your existing target audience.

Advertising 114

Advertising Advertisers User-Generated Customer 114

Content Marketing Institute

NOVEMBER 30, 2017

If products hog the spotlight, you’re missing opportunities to build customer relationships and, ultimately, revenue. If products hog spotlight, opportunities are missed to build customer relationships & ROI. “We Organize your #content by customers’ challenges AND by product categories, says @amchughredhat.

Customer 222

Customer Transform Content Marketing Analytics 222

Neil Patel

SEPTEMBER 15, 2020

70% discover new products on Pinterest. Pinterest debuted The Taste Graph in 2017 to enhance targeting. For example, CaféPress has Pinterest boards for various product segments. Pinterest simplifies the online shopping experience by making it easy to search for products. Also, add share buttons to your product pages.

SEO 145

SEO Shipping Product Branding 145