Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. Which tools are you using to vertically integrate those layers within specific domains, such as CRM?

Customer Journey 119

Customer Journey User-Generated CRM Place 119

Adobe Experience Cloud Blog

MARCH 20, 2018

Sometimes, marketing and sales use CRM and marketing automation solutions that don’t easily or completely integrate, so there is hardly any opportunity to align. Likewise, the Gartner CMO Spend Survey for 2017-18 stated that “Marketing analytics jumps ahead to the No. Technology Silos.

CMO 134

CMO Thought Leadership Marketing Marketers 134

Hubspot Marketing

MARCH 22, 2018

In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content. By 2017, 30% of all Starbucks orders were paid via mobile. Voice Search. Mobile First. Machine Learning and AI. Image Search. High-Quality Product Videos. Same-Day or Next-Day Delivery. Shopping Natively.

eCommerce 145

eCommerce Millennials Shipping Price 145

Hubspot Marketing

JULY 10, 2018

A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. State of Video Marketing Survey , Wyzowl 2017). Facebook Lead Ads.

Inbound Marketing 144

Inbound Marketing User-Generated Whitepaper Email Marketing 144

Backlinko

MARCH 13, 2024

From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Online traffic/web analytics 9.7% Market research is a growing multi-billion-dollar industry. billion) and China ($2.88 billion China $2.88 billion India $2.2 billion France $2.12

Market Research 106

Market Research Non-Profit Transform Marketing 106

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Fred Hagerman (@FredHagerman) April 24, 2017. Tamara McCleary (@TamaraMcCleary) April 24, 2017. Jill Rowley (@jill_rowley) April 24, 2017.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. But it’s expected to introduce a CRM feature to allow brands to measure their relationship with their customers in the same place they automate their email workflow. Monitoring and analysis: Google Analytics.

Content Marketing 110

Content Marketing Marketing Marketers Analytics 110

The CMO Survey

OCTOBER 8, 2018

increase, CRM spending increased from a 7.9% over the next 12 months, reflecting the fast growth of technology-enabled industries and rapid adoption of as a Service solutions, driven by SaaS solutions, data analytics, and other digital services. and the latter slipping -1.2%. yearly increase to a 7.3% yearly increase to a 9.5%

CMO 100

CMO B2C Transform Marketing 100

Martech

JUNE 23, 2022

We’re a company that that grows organically through acquisition,” explained Andrew Heltzel, Xanterra’s corporate director of marketing, CRM and analytics. Heltzel notes that when scoping out vendors — a process that begin in 2017 — Redpoint stood out during the RFP process. Heltzel has been with the company for 11 years.

Transform 105

Transform Customer Branding Food 105

Hubspot Marketing

MAY 31, 2018

In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. If you’re already using HubSpot’s CRM, it probably makes the most sense to build a website within HubSpot to integrate all your sales and marketing needs in one place. How to make a website with HubSpot.

eCommerce 145

eCommerce Analytics CRM SEO 145

Bannerflow

AUGUST 19, 2020

Thomas Sourour, Marketing Technology Manager, Elkjøp Nordic: I started working with Elkjøp Nordic in September 2017. Team Brand consists of various divisions such as, Brand, Marketing and Content, CRM/Loyalty and Insight and Analytics, and so it only made sense to collect those divisions under one unifying umbrella.

Retail 98

Retail Marketing Marketers Copywriting 98

Marketing Insider Group

NOVEMBER 18, 2020

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Experiment with short and highly educational videos.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Sprout Social

JANUARY 18, 2017

Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. UTM parameters are tags you add to the end of a URL to tell Google Analytics (or your CRM) a full story about where and why a person clicked. We understand why. Enter UTM URL builders.

Analytics 104

Analytics PR Influencer Marketing CMO 104

Martech

JUNE 15, 2023

” Alternatively, process mining AI (AI-driven understanding of businesses processes) plus analytical and predictive AI — combined with generative AI — can in effect declare a goal “and let the systems tune themselves toward that goal.” Either that process is too slow to keep up with the goals or the goals get diluted.”

User-Generated 112

User-Generated Customer Journey CRM Shipping 112

Adobe Experience Cloud Blog

APRIL 11, 2017

For example, we know that our target audience (B2B marketers) cares about different domains within marketing such as SEO, content marketing, marketing automation, lead management, and analytics. On December 16, 2016, she tweeted about the 2017 Marketing Nation Summit , so we sent her the email above.

Email Marketing 129

Email Marketing Thought Leadership User-Generated Marketing 129

Martech

MARCH 10, 2022

63% of purchases have more than four people involved in the buying group (up from 47% in 2017). If you have a smaller contact list (e.g., <100 contacts), you can use your (likely) existing tech to implement an ABM program, including your: CRM structure Email system Deal flow/lead platforms Data modeling Ad performance dashboard.

Inbound Marketing 109

Inbound Marketing Marketing Marketers Direct Mail 109

Unbounce

OCTOBER 15, 2024

Analyze the results : Use analytics to determine which variant performs better. Use analytics to track metrics like click-through rates (CTR) and conversion rates. Monitor performance : Use tools like Google Analytics and Google Search Console to track your rankings and organic traffic. This helps prioritize follow-up actions.

User-Generated 98

User-Generated Marketing Marketers CRM 98

Sprout Social

MARCH 29, 2017

For us, that mostly consists of Unbounce (for landing page design), ActiveCampaign (for email marketing and automation), Hotjar (for qualitative analytics and feedback), Drift (for on-site chat), and of course, Sprout Social (our social media command center). CRM – Hubspot. Those two things we would not give up for the world!

Social Media Marketing 75

Social Media Marketing Inbound Marketing CRM Traditional Marketing 75

Rock Content

JULY 21, 2020

As of 2017, Ion was offered by ScribbleLive, a North American company acquired by the Brazilian multinational Rock Content in 2019, adding Ion to its catalog of content experience solutions. Ion covers all needs related to interactive content , simply requiring integration with the manager’s CRM and social networks.

Whitepaper 75

Whitepaper User-Generated eBook Transform 75

Hubspot Marketing

DECEMBER 11, 2023

In 2017, a McKinsey report studied considerations around the workplace in 2030 and how AI might impact it. Maynard said, “AI will inevitably replace certain aspects of traditional marketing, but by and large, it will probably be the tedious, mundane tasks, like analytics, that most of us aren’t particularly enthusiastic about anyway.

User-Generated 118

User-Generated Marketing Marketers Copywriting 118

Hubspot Marketing

SEPTEMBER 17, 2018

2017 saw video rise to the top of your marketing tactic list. Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads. For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Moz

OCTOBER 14, 2019

Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since July 2017. You can find this report in Analytics > Dashboard > Top Products By Units Sold. As an example, we have a client that was interested in ranking for the term “CRM software,” an extremely competitive keyword.

SEO 53

SEO CRM User-Generated Product 53

Welcome Software

JUNE 6, 2022

data structuring and analytics for data-driven decision-making. Example : Houzz enhanced its marketing strategy in 2017 with AR and helped customers see how a product would look in their home. Digital transformation is how organizations leverage the latest digital technology to grow their business. social media, website, in-store).

Transform 40

Transform Retail Health Communications 40

SocialPilot

NOVEMBER 30, 2024

In addition, there are problems with its analytics and reporting tool. Factors considered include platform compatibility, automation, content creation, visualization, analytics, collaboration, pricing, scalability, and user experience. Access comprehensive analytics to track and analyze the performance of your review generation.

Management 45

Management Non-Profit User-Generated Price 45

Marketing Insider Group

AUGUST 30, 2019

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Experiment with short and highly educational videos.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Use Insider

NOVEMBER 8, 2023

However, for many brands, that data is siloed off in various solutions, like customer relationship management systems (CRMs), email marketing platforms , analytics tools, customer service software, and so on. Survey answers, CRM IDs, and much more. Limited marketing stacks. And others shown below.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Marketing Insider Group

AUGUST 30, 2019

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Experiment with short and highly educational videos.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Hubspot Marketing

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360). It’s not cheap.

Analytics 145

Analytics User-Generated eCommerce Millennials 145

Duct Tape Marketing

MARCH 14, 2017

John: So you’re book which is out in March of 2017 dependent on when you’re listening to this. And if you rewind the very long story short, is I launched a YouTube series, 52 videos back in September of 2012, a year later it wasn’t doing what I wanted so I really got geeky with YouTube analytics and figured things out.

Communications 40

Communications eCommerce Whitepaper Management 40

Content Marketing Institute

JUNE 12, 2018

The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations. Consider these metrics the first “conversions” analytics for your audience. CRM data : Evaluate available analytics to see how many customers (i.e., HANDPICKED RELATED CONTENT: A Template to Simplify Your Editorial Reporting .

PR 111

PR Content Marketing Marketing Marketers 111

Search Engine Land

FEBRUARY 16, 2023

Also on this day Google launches Google Business Profiles calls API 2022: Businesses could pull call history data from this API and into their CRM software. Google temporarily disables ‘not mobile-friendly’ label in search results due to bug 2017: Google had mislabeled pages as not mobile-friendly over the prior 24 hours.

Search Marketers 83

Search Marketers SEO Marketing Marketers 83

Martech

MAY 8, 2023

Predictive analytics — used to predict user behavior based on large datasets of past behavior, as well as to predict the next-best-action (show her a relevant white paper, show him a red baseball cap, send an email) — has been AI-powered for a long time. Content recommendations and product recommendations have been powered by AI for years.

Whitepaper 109

Whitepaper Food User-Generated CRM 109

Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. How to Track It – Log into your business’ Google Analytics account and go to the reporting section. Yes, you can use Google Analytics, but you’ll only get a high level overview.

Content Marketing 73

Content Marketing Analytics eBook Marketing 73

Duct Tape Marketing

MAY 16, 2024

integrate with any CRM? [19:09] Sure, it can work a little bit, but apex of what they had going back in 2017, this was pretty hard. And providing very granular analytics to understand the ROI of that ad spend was quite remarkable in terms of where we're headed at. 18:33] Does customer.ai Our friends at ActiveCampaign.

Advertisers 80

Advertisers Advertising Transform Analytics 80

Duct Tape Marketing

APRIL 5, 2017

This is really my new go to CRM, ESP, marketing automation, really low cost, any size business can get into it, starting at like $19 a month. If you’ve ever created content, you can go back and search for that and something from 2014 is probably 80% accurate for 2017 with just a little bit of polish.

Whitepaper 37

Whitepaper Manufacturing Fashion Content Marketing 37

Use Insider

JANUARY 3, 2025

For example, Braze stands out with more advanced mobile marketing tools and scalability for enterprises, while CleverTap offers better analytics capabilities and more consistent customer support. Appboy rebranded to Braze in 2017 and went public in 2021. Advanced real-time analytics and reporting tools.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

Use Insider

JANUARY 3, 2025

Eventually, the company rebranded to Braze in 2017 and went public in 2021. As a result, many teams need to move their data back and forth between Braze and another analytics solution, which leads to overly complicated workflows. Marketing analytics software, like Google Analytics, Amplitude, and Mixpanel.

Customer Journey 52

Customer Journey User-Generated eCommerce Price 52