2017, Analytics, Management and Product

From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product

Product User-Generated Thought Leadership Customer Acquisition

Meet Team Sprout: Marie, Manager, Marketing Data & Analytics

Sprout Social

OCTOBER 15, 2018

I am the Manager of Marketing Data & Analytics here at Sprout. To do this, I created a marketing data and analytics course, which consisted of four sessions designed to lead the team through the basics of data analytics. Name: Marie Dador Department: Marketing Started at Sprout: June 27, 2016.

Analytics

Analytics Management Marketing Marketers

The 3 Best Analytics Companies of 2020

Neil Patel

SEPTEMBER 28, 2020

But perhaps you’re not a data kind of person, which is where hiring an analytics company comes into play – an option you may already be considering. The 6 Characteristics That Make a Great Analytics Company. The point of data and analytics is to improve your decision making and inform your strategy.

Analytics

Analytics Transform Digital Marketing Communications

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Do's and Don'ts: How to Pitch Your Press Release to Journalists

MORE WEBINARS

7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

APRIL 10, 2017

That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Try our social media management and analytics tools with a free 30-day trial ! Addressing Your 2017 Goals. Get started now. Images: Posts with images drive 2.3

Marketing Strategy

Marketing Strategy Marketing Marketers Social Media Marketing

The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

OCTOBER 20, 2017

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. A good engagement platform should be able to use predictive analytics for content, social marketing, lead scoring, and more. We use JIRA to manage our AGILE approach and Asana for task management outside of the JIRA platform.

Digital Marketing

Digital Marketing Marketing Strategy Marketing Marketers

How one Google featured snippet is killing commercial list-based content

Search Engine Land

MARCH 1, 2024

How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content. SEO software, analytics software, ERP software) Date ideas in {location} (e.g., YouTube checklist) {type} software (e.g., I disagree.

Non-Profit

Non-Profit User-Generated SEO Analytics

Bounce Rate Analytics: How to Measure, Assess, and Audit to Increase Conversions

Neil Patel

OCTOBER 21, 2020

Every time you log into your Google Analytics account, it’s right there waiting for you. By default, Google Analytics considers a visitor to have interacted with your site if they visited at least one additional page. The bounce rate you see in your overview report on Google Analytics is your site-wide bounce rate.

Analytics

Analytics eBook Advertising Advertisers

This day in search marketing history: March 16

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?

Search Marketers

Search Marketers Marketing Marketers SEO

This day in search marketing history: February 10

Search Engine Land

FEBRUARY 9, 2023

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Google Data Studio beefs up AdWords MCC integration 2017: A new “Manager Accounts” option let MCC account holders select individual sub-accounts for reporting.

Search Marketers

Search Marketers Pharmaceutical Price Marketing

This day in search marketing history: March 22

Search Engine Land

MARCH 21, 2023

Merchant Center can now be linked to Google Analytics 4 2022: Plus, you could now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.” Instagram product tags rolling out to all U.S. of searches were zero-click, compared to 77.2% on mobile devices.

Search Marketers

Search Marketers SEO Marketing Marketers

Top Ten Results From The CMO Survey – August 2019

The CMO Survey

AUGUST 28, 2019

On the negative side, 2 out of 3 marketing leaders state that they tend to focus on “managing the present” rather than “preparing for the future.” 3—Marketing Analytics: Budget spent on marketing analytics has grown steadily over the last three years, rising from a low of 4.6% of marketing budgets in 2017 to the current 7.2%.

CMO

CMO New Technology B2C Analytics

This day in search marketing history: January 23

Search Engine Land

JANUARY 22, 2023

Bing Hotel Ads moving out of beta to general release with Koddi 2018: After running its Hotel Ads offering in beta in 2017, Bing Ads rolled them out widely. Google mobile search adds book previews 2017: You could now read book previews directly on your smartphone from Google search.

Search Marketers

Search Marketers Health Marketing Marketers

This day in search marketing history: February 17

Search Engine Land

FEBRUARY 16, 2023

The revised Yahoo-Bing search deal returned ad sales and account management back to each company: Bing handled Bing customers, Yahoo handled Yahoo customers. Google temporarily disables ‘not mobile-friendly’ label in search results due to bug 2017: Google had mislabeled pages as not mobile-friendly over the prior 24 hours.

Search Marketers

Search Marketers SEO Marketing Marketers

This day in search marketing history: January 18

Search Engine Land

JANUARY 17, 2023

2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. Now I’m Managing Editor of Search Engine Land & SMX. 2017: The new version of the Google Android search app worked better when you were in a poor internet connection area. TripAdvisor for hotels).

Search Marketers

Search Marketers Marketing Marketers SEO

Unleashing enterprise SEO superpowers: The 4 pillars for SEO success

Search Engine Land

JULY 24, 2023

In 2017, I crafted a comprehensive four-part system to structure SEO strategies and teams, which was covered in various publications and was reviewed on the “ Best SEO Podcast ” by Matt Bertram and Chris Burres. Pillar 1: Mitigation – Channeling the power of technical SEO This pillar focuses on error management and technical SEO.

SEO

SEO Transform Communications Management

100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Wyzowl observed that 98% of the viewers watch videos explaining the product or service. Around 84% of video consumers claim they decided to buy a product or service after watching a brand‘s video.

Video Marketing

Video Marketing Gen Z Marketing Marketers

The customer data platform market

Martech

APRIL 12, 2024

Built on Adobe Experience Platform, Adobe’s Real-Time Customer Data Platform (Real-Time CDP) helps companies understand and connect with current and potential customers by using a complete foundation for data management, built-in governance controls and actionable unified profiles.

Customer

Customer B2C Transform Retail

This day in search marketing history: February 28

Search Engine Land

FEBRUARY 27, 2023

DMOZ In 2017, DMOZ – The Open Directory Project that used human editors to organize websites — announced it was closing as of March 14. Amazon extends Sponsored Products to AmazonFresh for CPG brands 2019: Consumer packaged goods brands could extend their campaigns to their products sold in the AmazonFresh delivery program.

Search Marketers

Search Marketers Law SEO Health

This day in search marketing history: January 12

Search Engine Land

JANUARY 11, 2023

Google Business Profiles sets waiting period for new owners and managers. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. 2017: Google said the feature is no longer around, and using a link:www.domain.com will likely return irrelevant results. consumers spent $204.5

Search Marketers

Search Marketers Health Law Marketing

This day in search marketing history: February 15

Search Engine Land

FEBRUARY 14, 2023

Google releases ‘How to hire an SEO’ video In 2017, Google added a new 11-minute video about how to hire an SEO to its Do you need an SEO? Snapchat introduces attributable mid-roll ads for Snap Stories 2022: The ad product was in closed beta. help document page. Google was investigating the issue.

Search Marketers

Search Marketers SEO Marketing Marketers

This day in search marketing history: March 2

Search Engine Land

MARCH 1, 2023

New content analytics coming soon to LinkedIn 2022: LinkedIn would soon give creators more details on the people who read and engage with their content. Google makes it easier to search for programming languages answers 2017: Google could now handle queries containing sequences of 2–3 special characters.

Search Marketers

Search Marketers SEO Marketing Marketers

This day in search marketing history: March 10

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Search in Pics: Android ice sculpture, AMP team & cloud balloons 2017: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Search Marketers

Search Marketers User-Generated Marketing Marketers

This day in search marketing history: March 15

Search Engine Land

MARCH 14, 2023

Google rolls out Search Ads 360 integration for Google Analytics 4 2022: Integrating enabled advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers

Search Marketers Marketing Marketers Retail

This day in search marketing history: January 27

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. Google News – AdWords API The Google AdWords API had a good run.

Search Marketers

Search Marketers Marketing Marketers SEO

This day in search marketing history: February 1

Search Engine Land

JANUARY 31, 2023

Also on this day Auto-tagging added to Google Merchant Center free listings 2022: Tagging added URL parameters to your tracking URLs for better analytics and measurements. Google adds Black-owned business label to product results 2021: The label read “identifies as Black-owned” and showed in the product listing results within Google Shopping.

Search Marketers

Search Marketers User-Generated Non-Profit Marketing

This day in search marketing history: January 16

Search Engine Land

JANUARY 15, 2023

In 2017, Google’s Gary Illyes explained what crawl budget is, how crawl rate limits work, what crawl demand is and what factors impact a site’s crawl budget. Bing Ads launches page feeds for easier Dynamic Search Ads management. 2017: Google was embedding playable YouTube videos for certain queries. Martin Luther King Jr.

Search Marketers

Search Marketers Real Estate SEO Marketing

Mitigating the risks of generative AI by putting a human in the loop

Martech

JUNE 20, 2023

” That was how Dr. Rob Walker, an accredited artificial intelligence expert and Pega’s VP of decisioning and analytics, summarized a roundtable discussion of rogue AI at the PegaWorld iNspire conference last week. Perhaps more manageable is the use of Pega GenAI to create complex business documents in a wide range of languages.

Customer Journey

Customer Journey Analytics Management Customer

This day in search marketing history: February 7

Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. Google Search Console performance reports data issue may impact analytics 2022: It impacted Google Search, Google Discover, and Google News data. Here’s why.

Search Marketers

Search Marketers SEO User-Generated Marketing

This day in search marketing history: January 5

Search Engine Land

JANUARY 4, 2023

2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2017: Bing started delivering carousel-styled search results with images that link to a wide variety of exercise options on searches for [workouts], [exercises], [yoga] and [Pilates]. by Jacob Baadsgaard.

Search Marketers

Search Marketers User-Generated SEO Marketing

Smart Marketing: How Corporate Marketers Deploy AI

The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. By gathering the right data , marketers can develop more personalized offerings of products and services across customer channels.

CMO

CMO B2C Marketing Marketers

6 Advanced Affiliate Marketing Strategies to Try

Neil Patel

DECEMBER 16, 2020

You promote a product to your followers, and if they purchase through your affiliate link, you get a cut of the profits. Many affiliate marketers use networks like Amazon Associates or ClickBank to find products they can promote. Tailor Your Products to Your Audience. Basically, it’s commission-based sales. Use them wisely.

Affiliate Marketing

Affiliate Marketing Marketing Strategy Non-Profit Marketing

Uncertain times: Monday’s Daily Brief

Martech

SEPTEMBER 27, 2021

Predictive analytics to navigate uncertain times . Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. Much of the way marketers use predictive analytics is customer-focused. Management]. Chris Wood, Editor. BOX AD GOES HERE. Read more here.

Analytics

Analytics Finance CMO Advertising

Why martech integration needs more than technical skills

Martech

AUGUST 19, 2022

Inadequate vendor/product due diligence. When I say organizational skills, I’m not talking about time management, analytical thinking, attention to detail, etc. That’s a considerable investment worthy of some risk management. Martech debt can be caused by: Lack of requirements and resources. Poor leadership.

CMO

CMO Retail Management Analytics

This day in search marketing history: March 26

Search Engine Land

MARCH 25, 2023

Google told us in October 2017 that a limited number of sites had been moved over. Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account. Bing Ads Launches Product Ads In U.S.,

Search Marketers

Search Marketers Marketing Marketers SEO

40 Remote Work Stats to Know in 2020

Hubspot Marketing

MARCH 12, 2020

During this time, I'm able to build out content strategies, take time for analytics reporting, and churn out hefty blog posts with limited interruption. As a manager, you may wonder what your employee is doing when you can't track them in person. Global Workplace Analytics ). Remote Employee Productivity and Behaviors.

Millennials

Millennials Analytics Communications Management

This day in search marketing history: January 7

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2017: Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account by Jacob Baadsgaard.

Search Marketers

Search Marketers Manufacturing SEO Marketing

ln-house marketing across countries at Elkjøp Nordic

Bannerflow

AUGUST 19, 2020

We spoke to Marketing Technology Manager, at Elkjøp Nordic, Thomas Sourour, about spearheading the company’s move to an in-house marketing strategy. Thomas Sourour, Marketing Technology Manager, Elkjøp Nordic: I started working with Elkjøp Nordic in September 2017. Making in-house a success across countries.

Retail

Retail Marketing Marketers Copywriting

6 Questions for Inspirational Women in Marketing Series | Part 13

Set Up

MARCH 19, 2024

While I started my career in Corporate Communications, I found myself increasingly attracted to the marketing function for its emphasis on storytelling supported by data and analytics. While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership.

Transform

Transform PR Marketing Marketers

Pega: AI will power the autonomous enterprise

Martech

JUNE 15, 2023

” Alternatively, process mining AI (AI-driven understanding of businesses processes) plus analytical and predictive AI — combined with generative AI — can in effect declare a goal “and let the systems tune themselves toward that goal.” Originally, Pega used AI to power case management in the BPM space.

User-Generated

User-Generated Customer Journey CRM Shipping

FedRAMP Certification: What Is It, Why It Matters, and Who Has It

Hootsuite

NOVEMBER 5, 2020

FedRAMP stands for the “Federal Risk and Authorization Management Program.” It standardizes security assessment and authorization for cloud products and services used by U.S. But the pace has really picked up since 2018, and there are now 204 FedRAMP authorized cloud products. What is FedRAMP? federal agencies. Source: FedRAMP.

Law

Law Health Finance Analytics

[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged

Hubspot Marketing

JANUARY 17, 2024

That puts you at a huge disadvantage -- you’re missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page. State of Inbound 2017 cited video as the “main disruptor,” with 24% of marketers naming it as a top priority. Wondering how to schedule posts?

Real Estate

Real Estate Promotion User-Generated Analytics

How to Get Verified on Twitter: The Essential Guide for Marketers

Hootsuite

SEPTEMBER 22, 2020

Accounts like this one: A report found that by 2050, the entire plastics industry will consume 20% of total oil production, and 15% of the world’s annual carbon budget. Twitter paused the application program in 2017. — Twitter Support (@TwitterSupport) November 9, 2017. Track engagement with Twitter analytics.

Non-Profit

Non-Profit Health User-Generated Marketing

How to Get Twitter Followers: 30 Tips and Tricks

Hootsuite

JANUARY 31, 2022

After an unexpected pause in 2017, Twitter is once again verifying accounts. Are tested using analytics and tweaked. Hootsuite’s Recommended Times to Post dashboard in Analytics. Pro tip: Take it easy on yourself and use a social dashboard like Hootsuite to manage social media engagement. Get verified. Try it free.

Promotion

Promotion Whitepaper Analytics Management

ChatGPT turns one: How generative AI is revolutionizing PPC

Search Engine Land

DECEMBER 4, 2023

These early applications demonstrated the immense potential for ChatGPT in PPC account management and campaign optimization. As I first explored in 2017, well before the dawn of generative AI, humans play three essential roles in digital marketing: The teacher. The doctor.

Transform

Transform Copywriting User-Generated Price

From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source

Meet Team Sprout: Marie, Manager, Marketing Data & Analytics

Webinars

Trending Sources

The 3 Best Analytics Companies of 2020

Webinars

7-Step Facebook Marketing Strategy to Dominate 2017

The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

How one Google featured snippet is killing commercial list-based content

Bounce Rate Analytics: How to Measure, Assess, and Audit to Increase Conversions

This day in search marketing history: March 16

This day in search marketing history: February 10

This day in search marketing history: March 22

Top Ten Results From The CMO Survey – August 2019

This day in search marketing history: January 23

This day in search marketing history: February 17

This day in search marketing history: January 18

Unleashing enterprise SEO superpowers: The 4 pillars for SEO success

100+ Surprising Video Marketing Statistics You Should Know in 2024

The customer data platform market

This day in search marketing history: February 28

This day in search marketing history: January 12

This day in search marketing history: February 15

This day in search marketing history: March 2

This day in search marketing history: March 10

This day in search marketing history: March 15

This day in search marketing history: January 27

This day in search marketing history: February 1

This day in search marketing history: January 16

Mitigating the risks of generative AI by putting a human in the loop

This day in search marketing history: February 7

This day in search marketing history: January 5

Smart Marketing: How Corporate Marketers Deploy AI

6 Advanced Affiliate Marketing Strategies to Try

Uncertain times: Monday’s Daily Brief

Why martech integration needs more than technical skills

This day in search marketing history: March 26

40 Remote Work Stats to Know in 2020

This day in search marketing history: January 7

ln-house marketing across countries at Elkjøp Nordic

6 Questions for Inspirational Women in Marketing Series | Part 13

Pega: AI will power the autonomous enterprise

FedRAMP Certification: What Is It, Why It Matters, and Who Has It

[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged

How to Get Verified on Twitter: The Essential Guide for Marketers

How to Get Twitter Followers: 30 Tips and Tricks

ChatGPT turns one: How generative AI is revolutionizing PPC

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