The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. Research by Accenture finds that poor personalization and lack of trust cost companies $756B in 2017 as 41% of fed-up customers switched companies.

CMO

Hubspot Marketing

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Social Media Marketing Strategies.

Inbound Marketing

Search Engine Land

JUNE 14, 2024

I’ll never forget spending $50,000 in month one to $500,000 by month three during a very unique time for YouTube advertising in 2017. The results were staggering, as we had the Goldilocks product demonstration video to drive intent while leveraging our Sasquatch videos to drive user engagement through earned views and subscribers.

Branding

Content Marketing Institute

OCTOBER 11, 2017

The B2C content consumption rate was slightly better than B2B. B2C #content consumption rate was slightly better than #B2B via @brightedge. HANDPICKED RELATED CONTENT: Strengthen Your SEO Strategy for 2017. Case in point, only one in five B2C brands produces content that their target audience engages with. Click To Tweet.

SEO

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. 82% of smartphone users turn to search engines to find businesses close to them. Stryde — Best for eCommerce and B2C businesses. So, that’s a TON of money.

B2C

Adobe Experience Cloud Blog

MARCH 31, 2017

According to We Are Social Media, Facebook generates 8 billion daily video views, up from 700% just 3 years ago. I think this can be attributed to the fact that it can often be easier to identify influencers in the B2C realm (think YouTube sensations, celebrities, athletes, etc.). Three times! Ask them to join a Tweet Chat.

Thought Leadership

Rock Content

SEPTEMBER 16, 2020

In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022. Simply put, SaaS uses cloud technology to allow users to access the software remotely from any device connected to the internet. Instead, applications are web-based, and users can access these applications wherever they are.

Marketing Strategy

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Guest Posts.

Whitepaper

Hubspot Marketing

JULY 28, 2022

last May) and Gracia ( ~$14m since its 2017 launch). in 2020, the bulk of that was focused on B2C campaigns. Influencer marketing more generally might grow stronger with each new generation. Younger generations in particular are driving up demand for products like this 0.56-oz. Virtual Pop-Up Shops.

Direct Mail

Content Marketing Institute

OCTOBER 22, 2017

Content marketing generates over three times as many leads as outbound marketing and costs 62% less. Content marketing is not only cheaper than outbound marketing; it also generates more leads. Contentmarketing costs 62% less than outbound marketing & generates 3x as many leads, says @demandmetric. That’s right.

Outbound Marketing

Content Marketing Institute

JANUARY 16, 2018

For example, according to CMI’s 2018 Benchmarks, Budgets, and Trends research , 25% of B2B and 28% of B2C marketers report content marketing tools and technologies have contributed to their increased levels of success over the past year. These expectations of greater tech dependence are likely well founded. Click To Tweet.

Branding

Sprout Social

AUGUST 26, 2020

of internet users will be watching esports events at least once a month. When PlayerUnknown’s Battleground (PUBG) debuted in 2017, the marketing team turned a budget of $0 into one of the most popular stand-alone battle royale games with over 400 million total players worldwide. billion by the end of 2020.

Marketing Strategy

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. Email-generated content ideas. The topic clusters model. Topic cluster model explained. Click To Tweet.

PR

Content Marketing Institute

MAY 11, 2018

In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. Host panels or give presentations. Choose the right influencers to meet your goal.

Influencer Marketing

Chief Martec

FEBRUARY 20, 2024

Wow, a decade of hundreds of martech stack slides: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. This year, I’d love to see two things: First, where is generative AI being used in your stack? Idea generation? And everybody in martech and marketing operations looks forward to the annual Stackie Awards.

B2C

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. With just over 100 million monthly active users in nearly 200 countries, its audience falls evenly along generational lines — millennial, generation X, and baby boomer — as well as gender lines.

User-Generated

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. A relevant title, a short description with website URL can be useful for lead generation. These are Newsfeed ads that feature a wide, eye-catching image to gain user’s attention.

User-Generated

Marketing Insider Group

NOVEMBER 16, 2019

Over 80% of smartphone users research information on their phones before making a purchase in-store, and the vast majority of consumers read online reviews before making a purchase either online or offline. 90% of all data in the world was generated in the last two years , and we’re currently generating over 2.5

Customer

Content Marketing Institute

OCTOBER 19, 2018

Quick: What was 2017 the “year of” again? B2C marketing with the queen of the porcelain throne. She found the first-principle insight and, by addressing it, has created raving fans and generated more than $300 million in sales to date. They obsess over gaming the system and laud the new trends. JayAcunzo Click To Tweet.

Transform

Marketing Insider Group

OCTOBER 16, 2021

Over 80% of smartphone users research information on their phones before making a purchase in-store, and the vast majority of consumers read online reviews before making a purchase either online or offline. 90% of all data in the world was generated in the last two years , and we’re currently generating over 2.5

Customer

Lusha

JANUARY 27, 2018

Today I’d like to cover lead generation – how to acquire relevant traffic and convince your users to convert into leads. There are many aspects to lead generation, starting from how to get the traffic, and ending with specific techniques on how to turn users into leads and leads into actual business. Email Marketing.

B2C

Lusha

JANUARY 27, 2018

Today I’d like to cover lead generation – how to acquire relevant traffic and convince your users to convert into leads. There are many aspects to lead generation, starting from how to get the traffic, and ending with specific techniques on how to turn users into leads and leads into actual business. Email Marketing.

B2C

Power Digital Marketing

DECEMBER 1, 2022

billion monthly average users across the globe—more than twice TikTok’s (no-less-shabby) 1 billion. YouTube’s enormous audience spans generations. On a daily basis, this is who makes up YouTube’s users: 3. 4 Specifically: 62% of TikTok users are between the ages of 10 and 29 years old. 81% – 18 to 25 years.

Gen Z

Markinblog

SEPTEMBER 5, 2021

Subsidiaries like Amazon Music, Audible, and Amazon Prime Video allow users to stream and download music, audiobooks, and videos, respectively. In 2020, Amazon generated sales worth $386.06 Google generated total revenue of $182.52 However, the company expanded its operations to include electronics and general merchandise.

Finance

Rock Content

APRIL 20, 2020

Although the relevance of it to reach better results, the brand increase, and lead generation, for example, only 35% of marketers say it is extremely important to understand it (according to Hubspot trends — Not Another State of Marketing Report ). Generates more leads. Content marketing can also generate leads.

Content Marketing

Orbit Media Studios

SEPTEMBER 20, 2022

In the last section of this report, we’ll look at differences in the challenges faced by B2B and B2C bloggers. More on the B2B and B2C differences in the final section below. In fact, 100% of our business now comes from this collaborative form of direct lead generation. Then in 2017, they started becoming less popular.

B2C

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z

Neil Patel

FEBRUARY 16, 2021

Fortunately for Google search users and ethical website owners, those days are long gone. These days, Google is more concerned with the overall user experience on your site and the user intention behind the search — i.e., does the user want to buy something (commercial intent) or learn something (informational intent)?

SEO

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. Just 4% expect it to decline.

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