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8 Top Brainstorming Techniques to Help You Write Killer Emails

AWeber

Ann Handley, co-founder of Marketing Profs and the popular book "Everybody Writes," only sent two emails to her subscribers in 2017. (In Copywriter extraordinaire Eddie Shleyner said , "AI may eventually replace some writing. Even pro writers come up with major email block.

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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. In the past, the savvy marketer had the latest software, but in 2017 the savvy marketer is the one who knows how to strategically choose which tools their organization needs. So how do you create a scalable digital marketing strategy?

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Social Media Copywriting: How to Compose Text for 5 Different Channels

Hubspot Marketing

May 9, 2017. A post shared by New York Magazine (@nymag) on May 6, 2017 at 10:29am PDT. Notice how music site Pitchfork uses Twitter to promote its Facebook content: Today at 1:15pm EST: We'll be live streaming @SlowdiveBand 's private session at a recording studio in Brooklyn [link] — Pitchfork (@pitchfork). 3) LinkedIn.

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The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

Content Marketing Institute

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

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Top 7 Mistakes That Kill Your Ads Conversion in 2017

Duct Tape Marketing

Top 7 Mistakes That Kill Your Ads Conversion in 2017 written by Guest Post read more at Duct Tape Marketing. You forget about copywriting tricks. However, copywriting gizmos such as clear value propositions, words, and images influence your conversion rate per se. Rare small business owners bother about writing texts for ads.

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What Is Generative AI and How Does It Work?

Backlinko

Claude can assist with tasks like AI copywriting and content generation, too. 2017 Transformer models Newly developed transformer models allowed gen AI systems to create natural language text for the first time. Claude can also analyze the content you upload (like a spreadsheet or a PDF).

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5 Proven Conversion Strategies for Ecommerce

Adobe Experience Cloud Blog

Listrak published a shopping cart abandonment index which revealed there was a 77% abandonment rate in the last six months of 2017. One of the most effective ways to increase conversions is by changing up your copywriting. Include high-quality images from several angles, enticing copywriting, and a clear add to cart button.

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