Remove 2017 Remove Copywriting Remove Management
article thumbnail

The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. In the past, the savvy marketer had the latest software, but in 2017 the savvy marketer is the one who knows how to strategically choose which tools their organization needs. So how do you create a scalable digital marketing strategy?

article thumbnail

Social Media Copywriting: How to Compose Text for 5 Different Channels

Hubspot Marketing

And yet, managing it continues to be a source of frustration for many. May 9, 2017. A post shared by New York Magazine (@nymag) on May 6, 2017 at 10:29am PDT. Managing your brand’s social media presence is no simple task, but it’s more than possible. There’s knowing the right frequency with which to post. 3) LinkedIn.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

Content Marketing Institute

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. The Content Marketing Book of Answers: Managing Your Content.

Product 111
article thumbnail

What Is Generative AI and How Does It Work?

Backlinko

This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. Claude can assist with tasks like AI copywriting and content generation, too. 2017 Transformer models Newly developed transformer models allowed gen AI systems to create natural language text for the first time.

Transform 118
article thumbnail

32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot Marketing

32 Free Marketing Courses to Take in 2017. Copywriting Blunders: Do You Make these 10 Common Mistakes? Here are a few all content marketers will find useful: 6) Copywriting Blunders: Do You Make these 10 Common Mistakes? A brief explanation of each course creator accompanies their first mention on the list. QuickSprout.

article thumbnail

21 Creative Lead Generation Ideas to Try (& Why Marketers Recommend Them)

Hubspot Marketing

Erin Pennings , a copywriter and marketing strategist, told me coffee chats are her favorite way to connect with your target audience. Roland Jakob , managing partner of BlazeKin Media, says, “The most effective lead generation idea I‘ve encountered is the strategic use of personalized content marketing. conversion.

article thumbnail

How the HubSpot Blog Team Uses AI

Hubspot Marketing

Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster model. As Kaitlin Milliken , HubSpot Blog's Program Manager & Content Editor, shares: "AI is a big part of my research process. Namely: AI outputs can act as the first draft of an article, but not the final copy.

Retail 134