Hubspot Marketing

APRIL 13, 2020

QZone, a social media site and app, launched in 2005. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. QZone still serves as a social media platform while QQ is now similar to the Facebook Messenger app.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Hubspot Marketing

JULY 23, 2019

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. Watching the growth of young, promising social channels will help you determine which are worth joining and which aren't worth your time. Year Launched: 2017 (Founded in 2016).

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. Founded in 2017, Substack is a publishing platform that leverages the power of individual creators over media outlets. Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. Pinterest users have doubled the number of pins in three years , from 100 billion in early 2017 to 200 billion in early 2020. Brands on Pinterest.

Gen Z 145

Gen Z User-Generated Marketers Marketing 145

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ”  The Storyteller community is where they connect with these creators — and completely free.

Gen Z 119

Gen Z Branding Influencer Marketing Fashion 119

Hootsuite

AUGUST 19, 2020

That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. It’s especially popular among Gen Z , with about half of all users between the ages of 18 and 24. Common elements of successful social media campaigns. Let’s face it – right now, America #CouldUseABeer.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. Source: Think With Google. Get Started.

Gen Z 145

Gen Z Marketers Marketing Analytics 145

SocialPilot

JANUARY 15, 2024

More than 50% of social media marketers create content for YouTube. Social Media Video Stats for Instagram 53. The time spent watching Instagram videos has increased 80% since 2017. Around 77% of marketers create video content for IGTV. Post-Pandemic Video Marketing Trends 73.

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. 76% attest to purchasing a product after discovering it on their social media feeds , with 11% buying immediately and 44% later.

PR 40

PR Branding Whitepaper Thought Leadership 40

Dana Nicole

FEBRUARY 1, 2021

Gen Z’s spend more per transaction compared to Millennials and average more transactions. Although younger, Gen Z is a powerful and profitable segment. Instagram hit 800 million monthly active users in September 2017, seven years after it was launched in the United States. But is that a good thing?

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Girl Power Marketing

SEPTEMBER 30, 2021

scene in 2017, it already had a following due to its first iteration as an app called Musical.ly. Since then, it has overcome a long list of problems—including increased pressure from legislators and copycat features from long-standing social media giants—to become one of America’s fastest-growing social media companies. .

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Spiralytics

JULY 31, 2024

This rise in digital engagement offers an excellent opportunity for marketers and entrepreneurs like you to tap into influencer and social media marketing. In this blog, we’ll list the top social media influencers in the Philippines, so you know who’s who in the Pinoy social media landscape.

Food 52

Food Gen Z Entertainment Fashion 52

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 117

Gen Z User-Generated Entertainment Millennials 117

SocialPilot

JUNE 19, 2025

Social media moves fast, and the narrative gets away from you if you don’t have a social media crisis management plan. In 2017, Pepsi released an ad depicting Kendall Jenner handing a soda can to a police officer at a protest, meant to be uplifting. We’ve seen it happen before.

Management 59

Management Branding PR Gen Z 59

Econsultancy

DECEMBER 13, 2021

The data, which examines advertising campaigns that ran between 1 st July and 31 st December, shows UK brand risk increased across all media environments analysed (mobile and desktop display and video) compared to the same period in 2019. Digital marketing named in highest growth job categories of 2021 by LinkedIn. year-on-year.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Hootsuite

JUNE 30, 2022

skull Death, dying, also used by Gen Z when something is so hilarious you could die. orange heart The newest of the rainbow hearts (added in 2017), orange is a cheery color for friendly messages. Gen Z, meanwhile, uses the skull when something is hilarious. (As anxious face with sweat Okay, now you’re panicking.

Communications 129

Communications Gen Z Food Health 129