SocialPilot

APRIL 23, 2025

The campaign got so popular in 2017 that Wendy’s announced their own holiday National Roast Day. Airbnbs #WeAccept Diversity Campaign Addressing inclusivity and diversity issues, Airbnb launched the #WeAccept campaign during the 2017 Super Bowl. Source What makes it a successful social media PR campaign?

PR 40

PR Branding Whitepaper Thought Leadership 40

Use Insider

JANUARY 3, 2025

Braze pros: Proven mobile marketing platform for engaging customers with personalized messages Founded in 2011, Braze was originally named Appboy. Appboy rebranded to Braze in 2017 and went public in 2021. Our experts will look at your website and analytics data to give you ideas for implementing various marketing strategies.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

Buffer Marketing

FEBRUARY 4, 2025

They were introduced in 2017 as a way for users to keep their favorite or most relevant stories around for more than 24 hours. Take your Instagram Stories to the next level with Buffer Stories have become an incredibly important part of brand awareness and should absolutely be included in your Instagram marketing strategy.

Analytics 63

Analytics Place Customer loyalty Branding 63

Businesses Grow

MARCH 17, 2025

Too short for a blog post, too fun to ignore, here are a few thoughts about the world of marketing, content, and beyond … The end of comments This might seem counterintuitive for a person who preaches about “the most human company wins,” but I have disabled comments on this blog.

Education 59

Education Branding Place Marketing 59

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

B2B marketers are: Driving bigger deals, higher close rates, and more revenue. Getting higher ROI vs. other marketing strategies. The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM.

Transform 268

Transform Thought Leadership Inbound Marketing Marketing 268

Content Marketing Institute

NOVEMBER 30, 2017

Drawing from emails with Anna and from her Content Marketing World talk, Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy , this post sums up how the Red Hat content team did all this and how you can, too. Purposeful, transparent content creation, distribution, and reuse.

Customer 223

Customer Transform Content Marketing Analytics 223

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing? Addressing Your 2017 Goals.

Marketing Strategy 112

Marketing Strategy Marketing Marketers Social Media Marketing 112

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing 135

Digital Marketing Marketing Strategy Marketing Marketers 135

Hubspot Marketing

JANUARY 13, 2017

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. But before you finalize your social media strategy for the year, it’s important to look at what’s ahead to ensure that you're allocating your time and efforts appropriately. 7 Predictions for Social Media in 2017. Good question.

Millennials 145

Millennials eCommerce Shoppers Social Media Marketing 145

Marketing Insider Group

DECEMBER 20, 2017

The post Top 10 Email Marketing Strategies from 2017 (And 1 for The Future) appeared first on Marketing Insider Group. While many brands have seen their open rates decline over the past few years, those who have been able to keep up with how email has been changing have reaped the benefits […].

Email Marketing 110

Email Marketing Marketing Strategy Marketing Marketers 110

Adobe Experience Cloud Blog

OCTOBER 25, 2017

Here’s a quick guide to some of the sessions, breaks, and events that promise to be particularly interesting for marketers: How to Build a Content Center of Excellence to Power Any Marketing Strategy. Share below and add to the “must-do for marketers” list! Location: SPiN , 690 Folsom Street at the corner of 3rd Street.

Thought Leadership 132

Thought Leadership Marketing Marketers Marketing Strategy 132

Sprout Social

FEBRUARY 27, 2017

To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Facebook Statistics. Twitter Statistics.

Millennials 112

Millennials Advertising Advertisers Influencer Marketing 112

Marketing Insider Group

JUNE 23, 2017

Here's how you and your organization can get collaboration right in 2017. The post Getting Collaboration Right in 2017 appeared first on Marketing Insider Group. What used to involve getting a few people around a table to plan, and then sending them off into the field, has now become much more dynamic and sophisticated.

Marketing 101

Marketing Marketers Marketing Strategy 101

Marketing Insider Group

JANUARY 3, 2017

If you are looking for the The Best Marketing Conferences of 2017, you’ve come to the right place. 2016 was jam-packed with great marketing events. Now, as we look ahead to 2017, many of us are starting to think about which events we want to attend to connect with our fellow marketers, and to learn the […].

Marketing 0

Marketing Marketers Place Marketing Strategy 0

Marketing Insider Group

JANUARY 10, 2017

The post 5 Bold Ideas for Content Strategists in 2017 appeared first on Marketing Insider Group. Without the vision to think bigger and better, companies usually get lost in content shock. People used to vote with their wallets, and now they vote with their time. If you […].

Communications 111

Communications Marketing Marketers Marketing Strategy 111

Marketing Insider Group

APRIL 11, 2017

The post 3 Tips For Affiliate Marketers In 2017 appeared first on Marketing Insider Group. The great thing is, it works well because you don’t have to deal with customer service or creating new product ideas. Like anything else, affiliate […].

Affiliate Marketing 101

Affiliate Marketing Marketing Marketers Product 101

Neil Patel

DECEMBER 16, 2020

Below, I’ll explain how you can use advanced affiliate marketing to earn more money from your online content. 6 Ways to Incorporate Advanced Affiliate Marketing Into Your Business and Increase Revenue. So, you’ve already got an affiliate marketing site built but are looking to take your site to the next level?

Affiliate Marketing 145

Affiliate Marketing Marketing Strategy Non-Profit Marketing 145

Marketing Insider Group

APRIL 19, 2017

The post 5 Trends That Will Shape Content Marketing in 2017 appeared first on Marketing Insider Group. Instead, it’s become a massive monster that is expected to be worth more than 32 billion dollars by 2018. Of course, that […].

Content Marketing 105

Content Marketing Marketing Marketers Marketing Strategy 105

Marketing Insider Group

JANUARY 11, 2017

Yet, marketers continue to face pressure to demonstrate […]. The post 2017: The Year Attribution and Metrics Become Symbiotic appeared first on Marketing Insider Group.

Communications 102

Communications Customer Marketing Marketers 102

Marketing Insider Group

SEPTEMBER 6, 2017

You’re also probably well aware of how these big changes force marketers to constantly adapt and add new skills to their marketing stack. That’s why it’s essential for marketers to have the ability to adapt to new […].

Digital Marketing 109

Digital Marketing Marketing Marketers Marketing Strategy 109

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Content Marketing Institute

DECEMBER 29, 2017

Using the skills honed in IT enablement and management, Drew created a go-to-market strategy that involves all levels of the marketing team: Vice presidents meet monthly on strategy. Go-to-market team and channel leads (the people who create the content) meet regularly to share ideas and A-B test learnings.

Content Marketing 111

Content Marketing Health Marketing Marketers 111

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Don’t fall into the trap of one-off videos.

Video Marketing 112

Video Marketing Marketing Strategy Key Performance Indicator Transform 112

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

Product 112

Product Content Marketing Marketing Marketers 112

Rock Content

SEPTEMBER 16, 2020

In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022. While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena.

Marketing Strategy 124

Marketing Strategy Content Marketing Whitepaper B2C 124

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Enrollment is limited and ends December 15, 2017 for winter semester. Register today.

Education 111

Education Marketing Strategy Branding Energy 111

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. For me, the highlight is Chapter 44, A Revolutionary Marketing Strategy. Cover image by Joseph Kalinowski/Content Marketing Institute.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Hubspot Marketing

DECEMBER 7, 2016

Do you take a good, hard look at your team’s marketing strategy every year? An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Once you’ve filled in your information, you’ll come away with a plan that helps you: Outline your annual marketing strategy.

Marketing Plan 145

Marketing Plan Marketing Marketers Marketing Strategy 145

Hubspot Marketing

MARCH 19, 2019

You might be wondering if email is still a worthwhile marketing strategy. If you're still hesitant, keep reading -- we've cultivated a list of email marketing statistics for 2019 to demonstrate just how powerful email can be. B2B Email Marketing Statistics. 93% of B2B marketers use email to distribute content.

Email Marketing 145

Email Marketing Millennials B2C Marketing 145

Sprout Social

AUGUST 26, 2020

This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. In this article, we’ll discuss the role social plays in the esports ecosystem and why social data is the key to success for your esports marketing strategy.

Marketing Strategy 119

Marketing Strategy Marketing Marketers B2C 119

Hubspot Marketing

APRIL 30, 2019

Three years ago, only 6% of marketers felt they knew what a successful marketing campaign really looked like -- in 2019, that number has increased to more than a third of marketers. look back to 2017 , just 70% of marketers found marketing to be effective for their brand. Additionally, if we.

Content Marketing 145

Content Marketing Marketing Marketers Marketing Strategy 145

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty Marketing Marketers 95

Hubspot Marketing

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. By the end of 2017, the combined total of VR software and hardware from Sony, Oculus, HTC, and others is predicted to reach 5.1 In other words: Yeah, VR marketing is a thing you need to think about.

Manufacturing 145

Manufacturing Food Finance Marketing 145

Hubspot Marketing

MAY 26, 2017

Here are some of the most common challenges marketers reported struggling with. The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. According to our report , generating traffic and leads and p roving ROI are the leading challenges marketers face. and their solutions.

Inbound Marketing 145

Inbound Marketing eBook COS Marketing 145

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. More than 500 million daily active users (last updated by Instagram in 2017).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145