Marketing Insider Group

JANUARY 17, 2017

As millennials begin to dominate the workforce and consumer market, the way our world looks at the products and services we buy has changed for the better. The post 11 Expert CSR Predictions for 2017 appeared first on Marketing Insider Group. Successful brands are moving toward greater transparency and accountability to […].

Millennials 84

Millennials Education Product Branding 84

Hubspot Marketing

MARCH 19, 2019

73 percent of millennials prefer communications from businesses to come via email. Content Marketing Institute , 2017). Imaginepub.com , 2017). Content Marketing Institute , 2017). Imaginepub.com , 2017). Content Marketing Institute , 2017). DMA Insights , 2017). DMA Insights , 2017).

Email Marketing 145

Email Marketing Millennials B2C Marketers 145

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One-third of millennials regularly listen to podcasts. ( Millennials and Gen Z are 5% more likely to listen to podcasts for professional reasons than older generations. (

Gen Z 144

Gen Z Advertising Advertisers Millennials 144

Hubspot Marketing

FEBRUARY 12, 2019

46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. 70% of millennial YouTube users watched a YouTube video to learn how to do something new or learn about something they’re interested in. The number of channels with more than 1 million subscribers increased by more than 75% since 2017.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Reddit surpassed 330 million monthly active users in 2017. billion after 2017 funding rounds. General Stats. The site receives more than 21 billion monthly screen views. Crunchbase ).

Gen Z 145

Gen Z Millennials User-Generated Advertisers 145

Sprout Social

MARCH 29, 2017

of millennials prefer Instagram. The company went public in early March 2017. of millennials prefer Snapchat. of millennials prefer Snapchat. Takeaway : If your business’ customer base is made up mostly of younger millennials, then Snapchat may be the better platform for you. 1 million advertisers. s S–1 filing.

Millennials 111

Millennials Communications Advertisers Advertising 111

Hubspot Marketing

APRIL 26, 2019

Despite the bad press, and even mixed feelings about social media's impact on society across generations, our data shows that social media sites like YouTube and Twitter are still major discovery channels for Gen Z, Millennials, and Gen X. Videos and your website are both crucial for brand engagement.

Gen Z 145

Gen Z Millennials Product Customer 145

Hubspot Marketing

OCTOBER 11, 2023

It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. It was shut down in 2017 after a decline in its user base. 2017 - ByteDance, TikTok’s parent company, purchases Musical.ly. 2014 - Musical.ly

Gen Z 136

Gen Z User-Generated Transform Social Media Marketing 136

Content Marketing Institute

OCTOBER 7, 2017

06:12): Welcome to Episode 203: Recorded live on October 1, 2017 (Running time: 1:06:41). (09:57): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Their report, The Millennials Are Here! The deep dive – Industry analysis. (34:42): Read the report.

Content Marketing 109

Content Marketing Millennials Marketers Marketing 109

Content Marketing Institute

OCTOBER 14, 2017

. (06:05): Welcome to Episode 204: Recorded live on October 9, 2017 (Running time: 1:04:16). (09:17): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Their report, “The Millennials Are Here! The deep dive – Industry analysis. (34:40):

Content Marketing 106

Content Marketing Millennials Pharmaceutical Finance 106

Hootsuite

FEBRUARY 4, 2020

More than 500 million daily active users (last updated by Instagram in 2017). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. This is a massive jump from 2017 when a mere 24% said they preferred the site.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Adobe Experience Cloud Blog

DECEMBER 20, 2016

For example, millennials are 44% more likely to permanently disengage with brands after receiving high volumes of mass generic email communications, according to Aimia Institute. Being a millennial myself, I grew up in a time where all of the information I could ever want is an internet connection away. Make Data Your Playground.

Thought Leadership 125

Thought Leadership Millennials B2C eBook 125

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people listening to podcasts on mobile apps increased 60% between 2018 and 2019, and millennials drive that growth. Podcasts reach younger audiences. Podcast listeners are growing fast.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Marketing Insider Group

OCTOBER 9, 2013

We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. 90% of all internet traffic in 2017 will be video. 29% of Millennials find love through Facebook while 33% are dumped via wall posts or text messages. Click To Tweet. Click To Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Dunkin’ (@dunkindonuts) June 2, 2017. Compared to Twitter and Facebook, Snapchat is the most highly trafficked social platform among teenagers and young adults. Who can still benefit from Snapchat marketing?

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Hubspot Marketing

AUGUST 20, 2019

of Millennials, 77.5% It surpassed Twitter in business users in 2017. Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. Social Media Marketing Statistics/Data 2019. 42% of the world's population uses social media. billion users worldwide. To break it down, 90.4% Emarketer ).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Marketing Insider Group

FEBRUARY 4, 2020

Skeptical Gen Z and millennial consumers have lost trust in official messages. With the rise in buying power of Gen Z and millennials, glitzy celebrity endorsements won’t stand the smell test that these two skeptical generations subject every marketing message to. We couldn’t agree more.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Hubspot Marketing

MARCH 22, 2018

In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content. 40% of millennials are already using voice search before making an online purchase. By 2017, 30% of all Starbucks orders were paid via mobile. Voice Search. Mobile First. Machine Learning and AI.

eCommerce 145

eCommerce Millennials Shipping Price 145

Hubspot Marketing

MAY 9, 2022

Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. Editor's note: This post was originally published in 2017, but was updated for comprehensiveness. The most popular time frame for advertising/marketing, electronics, and financial services brands is 3 p.m. Best Time to Post on TikTok.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. The line between Gen Z and millennials isn’t the only one that’s blurring. In 2017, 19.8 In 2015, 14.8 trillion views. In 2016, 18.1 trillion views.

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Hootsuite

DECEMBER 17, 2019

Watch time for videos on “which product to buy” doubled between 2017 and 2018. Between 2017 and 2018, YouTube users increased their daily engagement with creators and videos. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. And maybe include a killer CTA ).

Advertising 145

Advertising Advertisers Marketers Marketing 145

Content Marketing Institute

OCTOBER 21, 2017

. (05:35): Welcome to Episode 205: Recorded live on October 15, 2017 (Running time: 1:15:25). (11:00): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Their report, “The Millennials Are Here! Source: W&V [German language site]) . (46:30):

Content Marketing 90

Content Marketing Millennials Marketers Marketing 90

Hubspot Marketing

MARCH 12, 2020

Between 2017 and 2018, telecommuting increased by 22% ( FlexJobs ). 69% of millennials will trade other benefits for flexible work options including remote work. ( The amount of people who work remotely at least once per week has grown by 400% since 2010. Owl Labs ). Owl Labs ). CoSo Cloud ). Buffer ).

Millennials 145

Millennials Analytics Communications Management 145

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM. The social channel made news in 2017 when it reached more monthly active users than Twitter.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Hubspot Marketing

NOVEMBER 26, 2019

While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. TikTok's revenue more than tripled between 2017 and 2018. As of late October 2019, TikTok was the Top Free App in the Entertainment section of the Apple App Store. Apple App Store ). Demographics. Sensor Tower).

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Content Marketing Institute

OCTOBER 23, 2018

Born between 1995 and 2012 (though the precise years vary depending on the source), the post-millennial generation has begun to cross the threshold of adulthood and is poised to take over the workforce and the marketplace in the next few years. And though a recent Forbes article cautions against generational reductionism (i.e.,

Gen Z 111

Gen Z Millennials Retail Shoppers 111

Sprout Social

APRIL 12, 2017

According to a Sprout Social 2017 Q1 Index , 48.6% of millennials already say they follow brands on social media. At the same time, 41% of those millennials said they follow brands for information, whether it’s on their products, services or industry experience. Milwaukee is so fun! Head over and check them out.

Millennials 100

Millennials User-Generated Promotion Marketers 100

Sprout Social

MARCH 31, 2017

Wood (@a1972bmw) March 29, 2017. — MyCorporation (@MyCorporation) March 29, 2017. — Sarah Romero (@iHeartDates) March 29, 2017. — @AndreaTorti90 (@andreatorti90) March 29, 2017. — Tiffany Collins (@tmonetcollins) March 29, 2017. — Caitlin Waters (@Cait_Waters) March 29, 2017.

Content Marketing 78

Content Marketing Entertainment Thought Leadership Millennials 78

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. The millennial market is really who banks like ours are looking to connect with.”. Enrollment is limited and ends December 15, 2017 for winter semester. It’s a key market for us.

Education 111

Education Marketing Strategy Branding Energy 111

Sprout Social

OCTOBER 23, 2018

For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Between 2016 and 2017, Cyber Monday spend increased over a billion dollars. In 2017, mobile shopping had it’s first 2 billion dollar spend on Cyber Monday.

Shoppers 111

Shoppers Retail Millennials Promotion 111

Martech

AUGUST 25, 2021

He had dabbled with a product feedback forum; he had created a platform for millennials to share their success stories. ” In 2017 he started a Slack channel. As Mike Rizzo tells it, it wasn’t by design that he became a community practitioner. But: “I didn’t even realize I was trying to build communities.”

Transform 144

Transform Retail Marketers Marketing 144

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Since the beginning of 2017, mobile web traffic has accounted for about half of all large scale web traffic.(Statista). Generation X shops online more than baby boomers and millennials.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. Year Launched: 2017 (Founded in 2016). In 2018, the lip-syncing app, Musical.ly

Gen Z 145

Gen Z Entertainment Millennials Marketers 145

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. households as of Q3 2017, when it had only just launched in February of that year.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Hootsuite

MARCH 2, 2020

Roughly 62% of GenZers and millennials would like to be able to search by image. Searches on Pinterest Lens, its browser extension and visual search tool, increased by 140% between 2017 and 2018. According to a 2017 Pinterest study , storytelling and how-to’s are the most popular video formats. Visual search is on the rise.

Marketers 145

Marketers Marketing Advertising Advertisers 145

Neil Patel

APRIL 1, 2021

In 2017, CryptoKitties , a blend between Tamagotchi and trading cards, exploded onto the scene. Research shows that 83 percent of millennials prefer to do business with brands that align with their values. Because each NFT is unique, it cannot be traded or exchanged at equivalency with another NFT. Taco Bell GIFs.

Branding 142

Branding Real Estate Millennials Fashion 142

Sprout Social

JULY 27, 2021

Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Crucially for sponsors, this means there’s plenty of air time to get their products front and centre.

Gen Z 133

Gen Z Fashion Influencer Marketing Millennials 133