Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.

Gen Z 106

Gen Z Food Fashion Millennials 106

The CMO Survey

SEPTEMBER 14, 2021

The pandemic has prompted many companies to undergo a rapid transformation in their go-to-market models. More companies report moving past the nascent phase of their digital transformations (31.1% Marketing expenses as a percentage of company revenue declined for the first time since 2017, but climbed as a percentage of company budget.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Martech

NOVEMBER 18, 2021

Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. And second, that generations-old companies would be driven by changing consumer behavior to transform the way they delivered products and services. Shares were priced at $65, above the expected range of $55 to $65.

Transform 114

Transform Price Place Branding 114

Hubspot Marketing

OCTOBER 11, 2023

The history of social media is characterized by constant innovation, technological advancements, and transformation. It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. 2014 - Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Spiralytics

MAY 2, 2025

You’ll discover how visual search statistics and data democratization tools transform how businesses leverage information for maximum impact. Venngage ) In one survey, organizations that use performance dashboards report a 35% improvement in employee productivity. Vorecol ) 20% did data visualization as freelancers, while 57.

Transform 52

Transform Direct Mail Analytics User-Generated 52

Content Marketing Institute

DECEMBER 26, 2017

Becky and I have a suggestion: Cash in on the millions of women buying Dollar Shave Club products by creating a separate set of post-purchase content that speaks to the fairer sex’s trials and tribulations. Whether you wanted it or not, Andrew Davis and Becky Montchal ( November 2017 ). Adam Weber. Chief Marketing Officer.

Content Marketing 109

Content Marketing Transform Marketing Marketers 109

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. At the individual level, as consumers of information, products and services, we are all empowered to dramatically change the very nature of the way we interact with the brands we support.

Transform 111

Transform Millennials Shoppers Management 111

Buffer Marketing

NOVEMBER 29, 2022

Transform a blog post into a video optimized for social 🎥 4 reasons why engagement (not sales) is the future of social media and how we can adapt 🚀 👉 [link] pic.twitter.com/2e8IXxgzNG — Buffer (@buffer) August 11, 2017. — Buffer (@buffer) October 6, 2022. 2 Piano Mono - moshimo sound design 8.

Transform 141

Transform Energy Social Media Marketing User-Generated 141

Martech

AUGUST 25, 2021

The short answer is that it’s part of the transformation in the relationship between businesses and customers, from brand-driven, often in-person and transactional to customer-driven, digital and experiential. He had dabbled with a product feedback forum; he had created a platform for millennials to share their success stories.

Transform 144

Transform Retail Millennials Marketing 144

Chief Martec

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Last month, G2 provided empirical data of 103,528 software products reviewed on their site. Partner ops is going through a similar transformation.

Transform 119

Transform Manufacturing Finance eCommerce 119

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Victor compares this effort to the movie Transformers, in which three of four transformers get together to form a bigger, more powerful transformer – Combiner.

Transform 98

Transform Management New Markets Manufacturing 98

Adobe Experience Cloud Blog

JUNE 24, 2019

To make your reps as productive as possible, you want them focused on building relationships with high-value accounts…not dialing for dollars. between 2017 and 2018. Thus, it transforms a sales pitch into a conversation that’s a springboard for a business relationship. AI does more than identify your high-value prospects.

Transform 134

Transform Whitepaper Thought Leadership Communications 134

illumin

APRIL 4, 2025

TV and streaming sports rights is expected to nearly double between 2017 and 2027. In contrast, investment in Los Angeles TV and movie production has declined, reflecting the reliability of sports events like March Madness in attracting consistent viewership and engagement.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Rock Content

JULY 30, 2020

Although the term has enjoyed an ever-greater degree of popularity due to the digital transformation, the first Live Streams were actually achieved long before the introduction of broadband, when the web was still in its infancy, slow and with only the capacity to reach a limited number of users. How did this trend arise?

Product 114

Product User-Generated Transform Digital Marketing 114

Rock Content

DECEMBER 18, 2023

Building upon this success, their latest breakthrough now extends to the realm of dynamic visual storytelling, where Magic Media AI transforms not only images but also breathes life into captivating videos, shaping a new paradigm for creative expression. AI Content Idea Generator (for content writing) ?Pricing: Chatfuel (for chatbots) ?

Transform 97

Transform Price CRM User-Generated 97

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. Beauty products 43.1% Pet products 35.7%

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Welcome Software

JUNE 6, 2022

They are all facets of digital transformation in retail. Retail businesses that thrive adopt digital transformation strategies, which means it’s crucial to understand and apply them. So, to start, let’s define digital transformation in retail. So, to start, let’s define digital transformation in retail.

Transform 40

Transform Retail Health Communications 40

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). that can be transformed into a “snackable” video series. Production. But video is a necessary component in most content marketing strategies.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Content Marketing Institute

DECEMBER 12, 2017

At least one Fortune 100 company will announce it is transforming its marketing department into a true profit center. 1 Fortune 100 company will transform its #marketing dept into a profit center. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. JoePulizzi #Predictions2018 Click To Tweet.

Content Marketing 112

Content Marketing Transform Marketing Marketers 112

Hootsuite

SEPTEMBER 30, 2019

In 2017, WeChat reported 50 million monthly active senior users. In 2017, WeChat users were sending an average of 38 billion messages per day, up 25% from the previous year. An average of 68 million videos were posted to Moments every day in 2017. More than 100 million people have purchased WeChat personal finance products.

Transform 111

Transform Marketing Marketers Finance 111

Sprout Social

JULY 7, 2020

Seventy percent of consumers say it’s important for brands to take a stand on social and political issues, up from 66% in 2017.”. These reasons include the fact that brands carry products and services that appeal to a diverse range of customers, and that brands have the resources and presence to receive significant media attention.

Branding 144

Branding Transform Fashion Promotion 144

Search Engine Land

SEPTEMBER 26, 2023

How transformers and attention work Transformers are a type of neural network architecture introduced in a 2017 paper titled “ Attention Is All You Need ” by Vaswani et al. ChatGPT wouldn’t work without transformers. It’s a simple two-layered linear transformation with a ReLU activation in between.

Transform 103

Transform User-Generated Product Content Marketing 103

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. From conception to airing took about two years, with a production time of three to four months. It was never a product campaign; it was a straight goodwill campaign. Click To Tweet.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

AUGUST 25, 2017

Taking the time to create these connections will pay off in the long term—the Aberdeen Group finds that marketing data and analytics users are 57% more effective at increasing their productivity with integrated marketing technologies. Get Data Delivered to You. Getting Started with Integration and Automation.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Content Marketing Institute

DECEMBER 20, 2017

What has 2017 taught you? This post touches on some ways, according to 2017 CMWorld and ICC speakers, you might do just that. Production. Here are summaries of two talks that touched on this topic in 2017. Supplement your product-centric content with a customer-centric framework. Click To Tweet. Personalization.

Transform 111

Transform Marketing Marketers Content Marketing 111

Martech

FEBRUARY 7, 2024

I was working with marketing and with the engineering team, building a product. Those were some really exciting years from, say, 2003 to 2017 when I sold the agency. Are organizations still in the process of transforming their digital experience? I think that’s what really introduced me to marketing.

Transform 114

Transform SEO New Technology Digital Marketing 114

Hubspot Marketing

OCTOBER 10, 2018

And AR can do much more than transform your face or recognize your favorite paintings. As of the end of 2017, 187 million people used Snapchat daily. For starters, VR typically gets most of the attention from high-profile products like the Oculus Rift and Samsung Gear VR headsets. And that's just Snapchat.

Transform 145

Transform User-Generated Entertainment Retail 145

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. Then, they attempt to transform it into a direct response channel, such as paid social or pre-roll. However, digital ad spending has reached new heights at $107.3

Transform 113

Transform Thought Leadership Advertising Advertisers 113

Many Chat

JUNE 13, 2022

Burbn’s transformation. February 22, 2017: Ability to include multiple photos in a single post introduced. It has transformed into a marketing machine that can be used to skyrocket a brand into riches. You’ll be able to create product catalogs and view the analytics of your feed’s performance. Engage with other users.

Transform 98

Transform Marketing Marketers Analytics 98

The CMO Survey

OCTOBER 8, 2018

These leaders are transforming the customer experience (CX), working collaboratively with sales, product management, IT, and customer service to drive this change. increase, new product introduction spending decreased from a 7.8% rise for B2C Products and 4.4% Marketing budgets for B2B Products are expected to grow 8.8%

CMO 100

CMO B2C Transform Marketing 100

Search Engine Land

DECEMBER 4, 2023

Here’s a look back at ChatGPT’s first year and what we can expect next from this transformative technology. Since the introduction of ChatGPT and other genAI models a year ago, several industries have undergone significant transformations. And software companies added genAI to their tools to simplify mundane tasks.

Transform 106

Transform Copywriting User-Generated Price 106

Martech

FEBRUARY 22, 2024

2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. Fast forward from 2017 to 2024: GDPR, CCPA and a rapidly growing patchwork of state-determined policies influence data residency, accessibility and proper usage. Executive sponsor.

User-Generated 110

User-Generated Transform Analytics CMO 110

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2017. Superlist is a productivity app that helps teams and individuals change the way they work. How do you transform the feeling of luxury and practicality into a website? In this way, Southwest's website is a product of their most loyal passengers. Best Website Designs from 2017.

Place 145

Place Promotion Transform Product 145

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business. Product fit: Accounts that have business needs that clearly match your solutions, which increases the likelihood they will purchase.

Thought Leadership 131

Thought Leadership CRM Transform Marketing 131

Neil Patel

SEPTEMBER 28, 2020

You may realize, for instance, that your entire approach has been wrong, or that there is an opportunity for a new product offering. The company was founded in 2017 and has over 44,000 followers on LinkedIn and over 100 employees. NP digital offers a full range of digital marketing services in addition to analytics.

Analytics 134

Analytics Transform Digital Marketing Communications 134

Search Engine Land

APRIL 12, 2024

This shift transforms storytelling from the long-form 60 and 120-second segments that captivated a seated, undistracted audience to a dynamic, distraction-filled present where engagement within the first three seconds is critical, requiring content that feels organic. Product demonstration. Top Regrets (reverse psychology).

Advertising 91

Advertising Advertisers Transform User-Generated 91

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Fred Hagerman (@FredHagerman) April 24, 2017. Tamara McCleary (@TamaraMcCleary) April 24, 2017. Jill Rowley (@jill_rowley) April 24, 2017.

CMO 113

CMO Thought Leadership Marketing Marketers 113