Neil Patel

JULY 19, 2025

Key Takeaways : A true website redesign is more than just cosmetic, involving rebuilding your website to create a strong foundation for visual design, UX, SEO, and technical infrastructure. Since 2017, mobile devices have generated over half of website traffic. Don’t forget about SEO best practices.

User-Generated 46

User-Generated SEO Content Placement Analytics 46

Search Engine Land

OCTOBER 4, 2024

Recently, an SEO client of mine lost 82% of desktop organic traffic to their homepage in one month. 10, 2017, it had a shockingly quiet impact. A few days later, SEO professionals started seeing pages lose 10 or more positions in rankings. Google’s John Mueller stated in an SEO Office Hours on Jan.

SEO 90

SEO Promotion Advertisers Advertising 90

Duct Tape Marketing

JUNE 18, 2025

Search engine optimization (SEO) is no longer about simply ranking for keywords. Key Takeaways SEO is now about search visibility , not just rankings—brands must appear in multiple places where answers are delivered. Local SEO still matters—optimize your Google Business profile regularly as a publishing platform for increased exposure.

User-Generated 81

User-Generated Real Estate SEO Place 81

Buffer Marketing

FEBRUARY 18, 2025

What to expect: Keynotes and panels covering TikTok strategies, SEO, and social media trends. Here's what's interesting: we started out with a simple "$500 per person" approach back in 2017. Expert insights on building community, brand storytelling, and content scaling. Spoiler alert: It wasn't great.

Social Media Marketing 110

Social Media Marketing Price Energy Influencer Marketing 110

Neil Patel

JUNE 9, 2025

And all businesses with an online presence need to pay attention, not just SEO folks. Optimizing to appear in AI Mode is mainly about following best SEO practices and creating high-quality content. And not all the claims from the SEO gurus stack up. Does Google’s AI Mode herald a new era of search? How do you get featured?

PR 60

PR User-Generated SEO Health 60

SocialPilot

APRIL 23, 2025

Earned links and SEO boost: When PR campaigns gain momentum on social media, they often attract blog mentions, media coverage, and external site links. The campaign got so popular in 2017 that Wendy’s announced their own holiday National Roast Day. Source What makes it a successful social media PR campaign?

PR 40

PR Branding Whitepaper Thought Leadership 40

Hubspot Marketing

NOVEMBER 26, 2024

She doesn't think SEO is going anywhere. "I The SEO industry was in a tizzy over it," she told me with a laugh. Aja Frost, who started on the Blog team in 2017 (back when "SEO strategy" was based on our own personal whims that day), knows Google's value better than anyone. But my Uber driver said it, and I hope it sticks.)

SEO 127

SEO Marketing Marketers Content Marketing 127

Hubspot Marketing

JULY 15, 2024

The headlines tell us SEO is dead. We work with a world-class Content SEO Team. Our Content SEO Team flagged a few areas in which our blog properties were hit hardest: Page Experience: The blogs were negatively impacted by our technical page experience, specifically page speed and performance. So we've evolved.

SEO 124

SEO Product Marketing Marketers 124

Neil Patel

JULY 22, 2025

That’s what happened to Pepsi in 2017 for their ad that featured Kendall Jenner, which co-opted protest imagery to sell soda (and promptly got called out for trivializing real social movements ). Tone-deaf or Insensitive Posting Some trends are tied to serious or sensitive events, and misjudging the tone can result in intense backlash.

Branding 63

Branding Gen Z PR Millennials 63

Hubspot Marketing

FEBRUARY 4, 2025

If I published a blog post on SEO strategy, it became a happy coincidence if the YouTube team had covered anything similar that I could use in my post. It wasn't too long ago that we werent collaborating much across Marketing. Teams just weren't creating content cohesively across different verticals. Lets be honest: We'd grown too large.

Transform 119

Transform Thought Leadership Market Trends Video Marketing 119

Martech

MAY 23, 2025

Why more content is no longer the answer Back in the old days of B2B marketing (circa 2017 or so), social media algorithms rewarded more volumes of content and posts by showing them to larger and larger audiences.

User-Generated 131

User-Generated Energy SEO Branding 131

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB PureMatter (@purematter) January 5, 2017.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Marketing Insider Group

FEBRUARY 1, 2017

Gregorio from CJG Digital Marketing The SEO landscape has shifted and developed continuously within the course of 2016. From artificial intelligence to Google Penguin’s much-awaited final update, technology is doing more and more to change how SEO functions and operates. Just last year, Google had multiple updates for […].

SEO 111

SEO Digital Marketing Marketing Marketers 111

Marketing Insider Group

FEBRUARY 9, 2017

Use these seven SEO trends to improve your Google search rankings in 2017. Let’s face it: Developing an SEO strategy today isn’t easy. The post 7 Vital SEO Trends to Know for Google Rankings in 2017 appeared first on Digital Current.

SEO 106

SEO Marketing Marketers Content Marketing 106

Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Of course, that doesn’t mean there are 800 potential impacts to your SEO strategy. Really, only ten of the changes that have been noticed this year have clear implications on the future of SEO. SEO for 2017 and Beyond.

CMO 113

CMO SEO B2C Thought Leadership 113

Neil Patel

MARCH 30, 2021

None-the-less we were able to gather some interesting stats as we have data going back to 2017. Here’s what the question searches looked like in 2017. In 2017 it was 13.41% and it went up to 14.52% in 2020. In 2017 it was 13.41% and it went up to 14.52% in 2020. From 7.68% in 2017 to 8.61% in 2020. Conclusion.

SEO 145

SEO Digital Marketing Marketing Marketers 145

Marketing Insider Group

FEBRUARY 8, 2017

Check out the best digital marketing tools experts and businesses alike use to boost their SEO, CRO, content marketing, and more. The post 652 Magnificent Digital Marketing Tools to Transform Your Business in 2017 appeared first on Digital Current.

Transform 100

Transform Digital Marketing Marketing Marketers 100

Hubspot Marketing

MARCH 27, 2019

In 2017, HubSpot experienced something that has never happened to us before -- our blog’s monthly traffic flattened. Needless to say, we’re thrilled (and relieved) that our new organic-only strategy refueled our growth in traffic and shattered the great traffic plateau of 2017. SEO is always adapting, and you should too.

SEO 145

SEO User-Generated Energy Management 145

Neil Patel

MAY 19, 2020

As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, right? For example, during one quarter in 2017, my SEO traffic went up 39.52%, but my revenue from SEO went up only 4.29%.

SEO 145

SEO Non-Profit User-Generated Branding 145

Adobe Experience Cloud Blog

AUGUST 17, 2017

In this blog, I’ll cover the key factors you need to succeed with personalized SEO results as well as the best way to optimize. One way personalization has changed SEO is that it makes keyword rank tracking more difficult. What do you plan on adding to your SEO to improve your personalization? Personalization Factors.

SEO 134

SEO Thought Leadership Place Management 134

Neil Patel

SEPTEMBER 15, 2020

With these stats in mind, let’s dive into how people search on Pinterest, how the Pinterest search algorithm works, and how to leverage Pinterest SEO. Pinterest debuted The Taste Graph in 2017 to enhance targeting. While Pinterest SEO may seem intimidating at first, it’s simple to navigate once you get the hang of it.

SEO 145

SEO Shipping Product Branding 145

Hubspot Marketing

MAY 8, 2023

Page load times, keywords, content quality, and videos are all things that can affect SEO. Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website's rankings. How Marketers Use AI What is AI SEO? One way to leverage AI is in SEO.

SEO 144

SEO User-Generated Copywriting Health 144

Search Engine Land

FEBRUARY 2, 2024

Google today released the third iteration of its SEO starter guide. This version is about half the size of the second version and is primarily written for people who are SEO newbies. Google’s SEO Starter Guide was originally released in 2008 as a PDF version. It was last updated in 2017. SEO theories and ideas.

SEO 122

SEO Promotion Place Management 122

Hubspot Marketing

JULY 18, 2019

All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO. Link building is one of the most important SEO practices today, and using the best link building software is essential to getting it right. SEO Link Building Software. The Important Role Links Play.

SEO 145

SEO User-Generated Food Place 145

Hubspot Marketing

OCTOBER 20, 2022

This report serves as a tactical primer for marketers responsible for SEO strategies. SEO is now shifting to a topic cluster model. Marketers and SEO experts are not going through the tedious process of overhauling their site structure just to get ahead of consumer behavior. Table of Contents (8-minute read). Introduction.

SEO 141

SEO Inbound Marketing Content Marketing Place 141

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Video also has the potential to improve brand recall and boost your website’s SEO.

Product 112

Product Content Marketing Marketing Marketers 112

Martech

MAY 4, 2022

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. And it’s only when I landed in Canada as an immigrant in 2017 that I saw an opportunity to transition to marketing. I saw an opportunity in terms of filling a void in terms of the SEO talent.

SEO 117

SEO Entertainment Marketing Marketers 117

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. The post 11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Adobe Experience Cloud Blog

MAY 17, 2018

SEO, or search engine optimization , seems to be an “unpredictable” or “magic” industry to some marketers. In this blog, you’ll learn about the most important on-page SEO elements and how to apply them to your marketing strategy. The content of the page, therefore, its copy, is the most critical part of SEO.

SEO 134

SEO Thought Leadership Place Customer 134

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. HANDPICKED RELATED CONTENT: 34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic.

Whitepaper 112

Whitepaper SEO Promotion Content Marketing 112

Neil Patel

FEBRUARY 19, 2019

Don’t you hate how it takes forever to get results when it comes to SEO? SEO is a long-term strategy. Well first, let’s rewire your brain so you think about SEO in the correct way. SEO isn’t just content and links. But here is the thing: SEO isn’t what it used to be. Even if you hire an SEO agency to help you out.

SEO 112

SEO Branding Content Marketing Marketing 112

Orbit Media Studios

FEBRUARY 14, 2023

We’ll focus on the top three promotion channels: SEO, email marketing and social media. Others publish evergreen, keyword-focused content for SEO. SEO: Which content is attracting visitors from search engines? Content marketers, like SEOs, should have these on their radar. This is an SEO report and these are your winners.

SEO 145

SEO Content Marketing Analytics Promotion 145

Sprout Social

FEBRUARY 21, 2017

Social media marketers use social media management tools and SEOs use keyword research and analytics tools. For instance, an SEO might benefit from tools meant for social media marketers. Or in this case, a social media marketer might get use from some free SEO tools they wouldn’t normally touch. Google Analytics.

Social Media Marketing 111

Social Media Marketing SEO Analytics Marketing 111

Content Marketing Institute

OCTOBER 11, 2017

HANDPICKED RELATED CONTENT: Strengthen Your SEO Strategy for 2017. Convergence of SEO and content. Combining your SEO best practices and content marketing process is easily the most important initiative today if you want to win tomorrow. In fact, only 3% of marketers surveyed view SEO and content as separate disciplines.

SEO 111

SEO B2C Marketing Marketers 111

Search Engine Land

JULY 24, 2023

In 2017, I crafted a comprehensive four-part system to structure SEO strategies and teams, which was covered in various publications and was reviewed on the “ Best SEO Podcast ” by Matt Bertram and Chris Burres. As an SEO manager, a significant portion of the team’s time is spent identifying issues after launching a project.

SEO 84

SEO Transform Communications Management 84

Content Marketing Institute

NOVEMBER 14, 2018

Google #SEO Click To Tweet. SEO Click To Tweet. For SEO purposes, I looked at four Fortune 500 companies and analyzed keywords, search volume, page authority (with Moz ), and rankings with SEMrush. Johnson & Johnson has some SEO-related advantages too to support its No. Search query intent is still a strong signal.

SEO 92

SEO Pharmaceutical Content Marketing Marketing Strategy 92

Jeff Bullas

MARCH 7, 2023

If you want your business to shape up, you need to get smart with SEO. And while on-page enhancements and technical SEO strategies are powerful in their own right, they’re not enough. For years, the SEO world has been divided over whether paid guest posts should be accepted or not. Sweet, right? But that’s not all.

SEO 246

SEO User-Generated PR Branding 246