Hubspot Marketing

MARCH 19, 2019

83 percent of B2B companies use e-newsletters as part of their content marketing program. 40 percent of B2B marketers say email newsletters are most critical to their content marketing success. B2B Email Marketing Statistics. 93% of B2B marketers use email to distribute content. Emma , 2018).

Email Marketing 145

Email Marketing Millennials B2C Marketing 145

Rock Content

SEPTEMBER 16, 2020

In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022. While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. A lot of the rules change when you move to the B2C sector, and still more change when you talk about businesses operating on the online marketplace.

Content Marketing 110

Content Marketing Retail B2C Copywriting 110

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Let’s dive in. Keyword selection. SEO page titles.

SEO 111

SEO Content Marketing Shipping B2C 111

OnPassive Marketing

JULY 14, 2022

As the number of content marketers and consumers on the internet continues to grow, we are seeing a significant shift in how consumers see our industry. The changing consumer landscape has produced many new content marketing statistics that can help you stay ahead of the curve. What Is Content Marketing?

Content Marketing 95

Content Marketing Marketing Marketers B2C 95

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Content Marketing Institute

JANUARY 18, 2019

Building authority allowed Quora to hit 300 million monthly users in 2018 and made it a one-stop shop for advice and recommendations. Quora can be an invaluable resource not just for marketers who want to increase traffic but also for companies trying to connect to their customers and get honest feedback. Understand the platform.

Content Marketing 110

Content Marketing User-Generated Marketing Marketers 110

Hootsuite

MARCH 9, 2020

That’s a 14% increase since the end of 2018, when LinkedIn reported 590 million users. According to the latest data, that number is up 2% since 2018, when only 25% of Americans used LinkedIn. This is not news for B2B brands, but B2C brands might take note, too. 94% of B2B marketers use LinkedIn for content marketing.

User-Generated 145

User-Generated Thought Leadership Education Marketing 145

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. I looked for ones that can be applied in all kinds of organizations – B2B, B2C, big, small, and everything in between. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

B2C 99

B2C Real Estate Promotion Content Marketing 99

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. HANDPICKED RELATED CONTENT: Do You Know Your Why? Your Content Marketing Success Depends on It. CCO: Which content creators inspire you?

B2C 111

B2C Content Marketing Communications Branding 111

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. The chapters contain between three and 12 pages.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Podcasts are the No. Click To Tweet. The McKinsey Podcast.

Branding 111

Branding B2C Logistics Content Marketing 111

Content Marketing Institute

JUNE 26, 2018

Want a shortcut to creating content that will convert, resonate with your customers, and save you time? For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A Spark content ideas. Lilly Adam (@lillya1960) June 17, 2018.

Law 111

Law B2C Content Marketing Market Research 111

Content Marketing Institute

JANUARY 28, 2019

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.”

Whitepaper 110

Whitepaper B2C Communications Marketing 110

Rock Content

FEBRUARY 20, 2018

Boosting engagement among fans is one of the best ways to achieve all of this, and sports marketers can leverage content marketing in order to keep up with their fans’ seemingly insatiable appetite for more conversations while at the same time growing their sporting organization or franchise.

Content Marketing 76

Content Marketing B2C Marketing Marketers 76

Content Marketing Institute

APRIL 25, 2018

Be proactive and figure out what content you can publish to help your readers with their biggest struggles – and use that as a call to action for your research. For instance, the majority of Content Marketing Institute research is ungated. Here is an example from CMI’s annual B2B content marketing research.

PR 109

PR B2C Promotion Health 109

Businesses Grow

JANUARY 9, 2023

For example: I connect the dots between social media and content marketing in an “emotional continuum”. You’ll discover the 10 overlooked business benefits of community-based marketing. I also include more than a dozen new in-depth case studies from B2B, B2C, nonprofits, and even solopreneurs. 4) Distinctive value.

Health 142

Health Marketing Marketers B2C 142

Content Marketing Institute

NOVEMBER 27, 2018

Brands generate 3,800% ROI on #email marketing via @litmusapp #research. Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. Click To Tweet.

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. But they do gel with a marketing lifecycle. Enter the marketing lifecycle.

Whitepaper 111

Whitepaper B2C Marketing Marketers 111

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. Go forth and create.

B2C 111

B2C Transform User-Generated Energy 111

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Branding 111

Branding Content Marketing User-Generated Communications 111

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. consumers listened to podcasts in 2020, up from 44% in 2018. Video Marketing and Sales. Again, human connection plays a role in video marketing’s surging popularity.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Neil Patel

OCTOBER 12, 2020

The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. Personalize Your AI Marketing Strategy. How vague is the targeting for your marketing campaigns? 60% of content marketers struggle with personalization.

Marketing 136

Marketing Marketers User-Generated SEO 136

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. While B2C influencers tend to be celebrities , B2B influencers should be people your potential buyers trust for advice. Choose the right influencers to meet your goal.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Hootsuite

OCTOBER 21, 2020

The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Not only that.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Content Marketing Institute

JANUARY 29, 2019

You’re a contestant on a Content Marketing Game Show and you see three marked doors. Behind each door is a content marketing position. And with Door 3, you create content marketing for a service that’s undifferentiated. Content marketers can drive meaningful impact with the jobs behind doors 2 and 3 as well.

Manufacturing 109

Manufacturing Law B2C Content Marketing 109

Orbit Media Studios

MARCH 8, 2022

But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research. “Google’s consistent evolution of the SERPs isn’t designed to help you as a content creator, but to keep users on Google’s search. . However, I feel that this mostly impacts the B2C space. But in 2018, things changed.

SEO 107

SEO B2C Transform User-Generated 107

Sprout Social

NOVEMBER 29, 2018

Content marketing has been steadily growing for several years now. More and more businesses realize the long-term ROI of brand-owned content. 2018 was a big year for content, as recent studies have been showing: Content marketing revenue is projected to exceed $300 billion by 2019. Keyword research.

User-Generated 112

User-Generated B2C eBook Promotion 112

Litmus

DECEMBER 13, 2024

Try email analytics Trend 6: Interactivity in email marketing Year after year, Accelerated Mobile Pages (AMP) for Email seems to make the list of email trends. Thats because at the time it was introduced by Google in 2018 , it promised a new era of engaging, interactive email experiences.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Search Engine Land

MAY 3, 2023

However, consider creating long-form content to rank for national keywords and not just focus on local. SaaS and tech (B2B or B2C) A large technology company or startup can find links directly to informational articles, solutions pages, industry pages or informational articles. Get the daily newsletter search marketers rely on.

eCommerce 105

eCommerce PR Affiliate Marketing SEO 105

Neil Patel

SEPTEMBER 24, 2020

The nice part about being a full-service agency is the fact that we’re able to help clients with all of the other important components of digital marketing — SEO, email marketing, social media marketing, content marketing, direct response, and more. Directive – Best for SaaS Companies.

eCommerce 97

eCommerce Advertising Advertisers Health 97

Rock Content

NOVEMBER 21, 2023

From 2012 to 2018, subscription services saw a 300% growth rate – that’s five times faster than S&P-500 companies, according to the Harvard Business Review. However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Neil Patel

DECEMBER 18, 2018

Whether you are in B2B or B2C, this tactic works extremely well. Adding the year in your title tag lets people know your content is up to date and relevant and typically it helps get more clicks than anything else. Hack #21: Tools generate more traffic than content marketing. Hack #2: Do the opposite.

eBook 111

eBook User-Generated PR SEO 111

Rock Content

MARCH 4, 2020

Why your company needs Digital Marketing. Digital Marketing strategies. What does a Digital Marketer do. What type of content is better for each stage of the buyer’s journey. How B2B and B2C companies can use Digital Marketing strategies. What is Digital Marketing. Content Marketing.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Rock Content

NOVEMBER 17, 2020

A remarkable experience may trigger word of mouth marketing. The product itself can be the source of it, such as good customer service , a free gift card, a Content Marketing channel , or even specific events promoted by the company. For B2C Marketers , the response rate was 84%.

Gen Z 59

Gen Z Millennials Transform User-Generated 59

Rock Content

APRIL 27, 2020

Although its use has been initiated in B2B companies, the practice is already prevalent in B2C firms of all sizes. Currently, Marketing Automation is a fundamental part of several companies around the world. billion in 2018, is expected to reach $25.1 How can your company benefit from automation? And it’s growing even more.

CRM 82

CRM Customer Acquisition User-Generated Marketing 82