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Digital Transformation 2.0: Customer Experience Management

Adobe Experience Cloud Blog

Customer experience management (CXM) is the next stage of the customer-centric business transformation. CXM is the next category in the brand evolution,” said Augie Ray, vice president analyst at Gartner. Indeed, companies that want to provide truly transformative CX need customer data that is real-time, intelligent, and predictive.

Transform 133
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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

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The Role of Automation in Digital Transformation

Adobe Experience Cloud Blog

As customers become increasingly digital, the brands that anticipate and meet their high expectations of immediate personalization will create more lasting relationships with their customers and drive more revenue than competitors that are slower to adopt and leverage automation technology. The more relevant that content becomes, the better.

Transform 134
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The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101
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3 strategies to navigate change as digital privacy evolves

Martech

Since the California Consumer Privacy Act (CCPA) took effect in 2018, 15 states have established their own privacy regulations , with more expected to follow. Every brand and its customers are unique, so first-party data will continue to be critical in tailoring your marketing initiatives in ways that drive business impact and ROI.

Transform 118
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What Is Generative AI and How Does It Work?

Backlinko

It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. For example, you could create a custom GPT to edit written content to reflect your brand voice. Enter your domain or landing page and click Import Brand to add brand elements. How does ChatGPT work?

Transform 115
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Are You Ready for Content Marketing in 2018? 60+ Predictions

Content Marketing Institute

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. 1 Fortune 100 company will transform its #marketing dept into a profit center. Alexa skills.