Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

Real Estate 82

Real Estate Content Marketing Whitepaper Transform 82

Adobe Experience Cloud Blog

MAY 22, 2019

As many as 87% of enterprise B2B marketers are using content marketing today, yet only 3% say their application of content is “very effective.” Surprisingly, only 35% of organizations have even documented their content marketing strategy. First, content marketing is still in its infancy.

Whitepaper 134

Whitepaper Telemarketing Transform Thought Leadership 134

Content Marketing Institute

OCTOBER 31, 2018

From a content marketing perspective, how do you go from poor to average to extraordinary? How can you view content marketing as something that can differentiate your approach to demand generation and produce more demonstrable results for your marketing efforts? Here are five action items based on key findings.

Whitepaper 108

Whitepaper Education Content Marketing Market Segmentation 108

Neil Patel

JANUARY 27, 2021

There are a few trends that will drive content marketing in 2021 and beyond. Convert is all about turning those website visitors into leads by gathering content information. You can do this by offering white papers, tip sheets, or e-books in exchange for emails to grow your list. It’s now nearly 2018.

Inbound Marketing 142

Inbound Marketing Market Trends Transform Whitepaper 142

Rock Content

JUNE 30, 2020

In this article, we are going to show you how to do so in the following topics: Content Marketing: where do we stand? How’s the interactive content scenario? How to generate revenue with interactive content? Content Marketing: where do we stand? How’s the interactive content scenario?

Whitepaper 106

Whitepaper eBook Transform User-Generated 106

Martech

AUGUST 22, 2023

So, in 2018, they brought in the Cleveland-based B2B marketing agency RH Blake, which for more than 30 years has specialized in the manufacturing sector. The company realized they needed to reposition themselves as a solution provider rather than a manufacturer.

Whitepaper 97

Whitepaper Manufacturing Customer Pharmaceutical 97

Content Marketing Institute

JANUARY 28, 2019

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.” Click To Tweet.

Whitepaper 110

Whitepaper B2C Communications Marketing 110

Hootsuite

FEBRUARY 20, 2020

Source note: Our stats are collected from third-party surveys, whitepapers, and financial reports from the platforms themselves. In 22 out of 46 markets surveyed by GlobalWebIndex, time spent on social decreased or stayed the same. in 2019 , compared to 6% in 2018 (and 15% in 2016). Time spent on social increased by 1.4%

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Content Marketing Institute

SEPTEMBER 25, 2018

Research presented at the 2018 International Conference on Information Management found images heavily liked on Facebook tended to display four qualities: brightness, clarity, liveliness, and ingenuity. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Click To Tweet.

Whitepaper 111

Whitepaper Transform Fashion Social Media Marketing 111

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.

Whitepaper 108

Whitepaper Pharmaceutical Marketing Marketers 108

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. Our marketing was immature ,” Will says. Find internal supporters to help promote the content. Recognize that paid content promotion pays off. Ask (and answer) why a content brand makes sense.

Branding 111

Branding Thought Leadership Whitepaper Energy 111

Marketing Insider Group

JUNE 15, 2020

With this unparalleled first-party data, we’re proud to announce The 2020 State of B2B Content Consumption and Demand Report. In 2018, we observed that the majority of C-Level users came from companies of between 1-20 employees. Combined, ebooks, whitepapers, and guides accounted for 56% of the total downloads last year.

Whitepaper 108

Whitepaper Information Technology Manufacturing PR 108

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. But they do gel with a marketing lifecycle. Enter the marketing lifecycle.

Whitepaper 111

Whitepaper B2C Marketing Marketers 111

Rock Content

JUNE 9, 2020

Interactive content allows interaction between the user and the material, creating a personal experience. There are several ways to create interactive content. The most used are: infographics ; quizzes ; ebooks ; white papers ; calculators ; landing pages ; contests; videos. There’s no rule for it.

Whitepaper 90

Whitepaper Customer Acquisition User-Generated eBook 90

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Content Marketing Institute

FEBRUARY 4, 2019

HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing. Online marketers debate its value toward your rankings. Stone Temple Consulting in 2018 explored the volatility and other trends around featured snippets. 3 Keyword Research Trends to Reshape Your Content Optimization.

SEO 111

SEO Whitepaper Advertisers Advertising 111

Rock Content

AUGUST 25, 2020

However, today they are central to all market practices , especially as part of Content Marketing strategies. However, personalizing content is much more than delivering the right material to the right person. How to apply personalization through Content Marketing? What is personalized content?

Transform 95

Transform Whitepaper User-Generated Law 95

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hubspot Marketing

AUGUST 21, 2023

Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Are they creating whitepapers or ebooks? Are they using static visual content such as infographics and cartoons? Take note of your competition's content strategy. Are there five white papers and just one ebook?

Shipping 98

Shipping Whitepaper Price eBook 98

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Moz

APRIL 3, 2019

Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. Should you focus on research studies or whitepapers? But before you do anything else, you need to define what goals you want to accomplish with your content. Whitepapers/E-books.

Branding 68

Branding Whitepaper Finance User-Generated 68

Hootsuite

OCTOBER 21, 2020

The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Not only that.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hootsuite

MARCH 31, 2020

Learn more: The Complete Guide to Content Curation: Tools, Tips, Ideas. Content marketing. Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. Conversion rate.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Marketing Insider Group

AUGUST 30, 2019

One of the most common questions marketing leaders get asked is, “How much should I be spending on marketing?” Informed by hundreds of marketing executives, the Sagefrog report found that the magic number for 2019 is 10% or more of a yearly budget. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Marketing Insider Group

AUGUST 30, 2019

One of the most common questions marketing leaders get asked is, “How much should I be spending on marketing?” Informed by hundreds of marketing executives, the Sagefrog report found that the magic number for 2019 is 10% or more of a yearly budget. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Adobe Experience Cloud Blog

APRIL 11, 2018

If you’re interested in staying up to date on the latest attribution trends, join us at Marketing Nation Summit 2018 , where Vivek Sinha, lead project manager at Marketo, and Ajay Awatramani, senior director of product management, will share details around the latest attribution solutions and industry best practices. Content Marketing.

Thought Leadership 134

Thought Leadership Whitepaper Law Marketing 134

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Content Marketing Institute

APRIL 6, 2018

HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: Content Marketing Strategy Essentials. This content establishes an authority on a set of thought-provoking topics through research and a deep understanding of your customers, their needs, and the overall market.

Whitepaper 111

Whitepaper Content Marketing Thought Leadership Transform 111

Content Marketing Institute

DECEMBER 18, 2018

One of the biggest changes for Chief Content Officer magazine happened at the beginning of 2018. Finding the right words (February 2018). The theme of content effectiveness – never mind how many people clicked on the content but is it any good – popped up more than a few times across 2018. Click To Tweet.

Whitepaper 106

Whitepaper Pharmaceutical Energy Education 106

Hubspot Marketing

AUGUST 9, 2018

Here are a few collections of top companies for marketers, based on a variety of factors: 10 companies hiring marketers right now (Forbes). 10 companies that pay marketers really well (Forbes). 10 companies that are defining innovation in marketing (Fast Company). 25 of the best companies for content marketers (IZEA).

PR 142

PR Non-Profit Marketing Marketers 142

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). Evergreen #content tip: @backlinko updates its #SEO tool guide annually so it remains fresh. Though research likely contains dated content, you can use it to create evergreen content. Checklists. Case studies.

Transform 111

Transform B2C SEO Content Marketing 111

Content Marketing Institute

APRIL 9, 2018

Though a lot of work must happen before you reach this point, the distribution phase is ground zero for your content marketing program – the point where your goals, audience insights, tactical choices, and creative executions get put to the test. Content Marketing Strategy Essentials. 2018 Content Marketing Toolkit.

Promotion 111

Promotion Whitepaper Key Performance Indicator Influencer Marketing 111

Marketing Insider Group

DECEMBER 8, 2020

Make use of content offers that require contact details for users to access them. Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. So personalize your content marketing efforts.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Content Marketing Institute

OCTOBER 8, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Old model of video marketing. A brand wants to produce a piece of video content. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Overreliance on YouTube.

Video Marketing 111

Video Marketing Key Performance Indicator Whitepaper Marketing 111

Moz

MAY 19, 2019

Posted by matt_gillespie There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years. A casual observer could be forgiven for asking: How could that be true in three different years? From Seagate.

Content Marketing 58

Content Marketing Transform Whitepaper Marketing 58

Rock Content

FEBRUARY 8, 2018

Or maybe some marketers think they can still produce content through other means (more on that later). While up-front costs of content marketing aren’t prohibitive, if you’re doing it right you’ve probably realized that a mature content machine ain’t cheap. An eBook from marketing operations there.

Whitepaper 40

Whitepaper eBook Price Management 40