Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 129

Gen Z Influencer Marketing Social Media Marketing Finance 129

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. It's estimated that 2 million businesses were advertising on the platform in 2018.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Sprout Social

MARCH 12, 2024

According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media Marketing 137

Social Media Marketing Gen Z Health Marketing 137

Hubspot Marketing

FEBRUARY 3, 2020

In 2018, Skittles decided they didn't want to shell out millions of dollars on a Super Bowl ad. For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. Consider influencer marketing. Influencer marketing is similar to co-branding.

Gen Z 144

Gen Z Advertisers Advertising Energy 144

Sprout Social

AUGUST 29, 2019

Decline aside, this still means Twitter is a great platform for brands that are targeting Gen Z and Millennials, especially with 32% of U.S. teens surveyed in 2018 reporting that they use Twitter. 40% of Twitter users say they’ve purchased a product due to an influencer’s tweet about it.

Gen Z 111

Gen Z Millennials Analytics Advertisers 111

Hootsuite

OCTOBER 22, 2019

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). growth in Canada in 2018, and 7.3% If you’re marketing to people in these countries, Instagram could be an especially effective platform for both organic content and paid Instagram posts. That’s a slight increase from 35% in 2018. 30–49: 47%.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Buffer Marketing

JULY 28, 2024

He regularly publishes content on influencer marketing — what he’s learning & publishing, people he’s talking to, and examples he finds interesting. This surface already has over 100 million daily users – more than half of which are Gen Z, the fastest growing segment on X.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. 60% of marketers agree that authenticity and quality are equally important elements of successful content. More cost-effective than influencer marketing. Next to nothing.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Econsultancy

DECEMBER 6, 2021

The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the Gen Z age category, while the overall number of searches made by this demographic rose 96%. in 2019 and nearly 50% in 2018, however the amount of investment in this format has almost tripled in the last three years.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Unbounce

MAY 1, 2024

Vestiaire Collective , a second-hand luxury fashion platform, faced the challenge of capturing the elusive Gen Z demographic on TikTok while promoting their new direct shopping feature. A clever blend of influencer creativity and data-driven decision-making. Their approach? Here’s the best way to get results March 18, 2024.

Gen Z 59

Gen Z Shoppers Fashion eCommerce 59

Rock Content

MARCH 4, 2020

Smartphones are incredibly popular, especially among Millennials and Generation Z. Facebook is a very famous social media site that has over 2 billion users and is a popular choice among companies to market their products. No matter who your target demographic is, you are sure to find them through Digital Marketing.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Hootsuite

JULY 9, 2019

If you’re trying to reach older adults, a Snapchat influencer probably isn’t the best bet. Likewise, you probably won’t catch Gen Z teens on a parenting blog, no matter how popular it is. The key to successful influencer marketing is finding the perfect fit. User-generated content. ad | GIVEAWAY TIME!

Marketing Strategy 112

Marketing Strategy Gen Z User-Generated Marketing 112

Search Engine Land

JULY 1, 2024

While they launched it in 2018, they saw explosive growth in search demand when it went viral on TikTok in 2022 (as you can see below with their explosion in Google Ads monthly search demand). While not as high as when it initially spiked in August 2022, it’s worth noting that the market has remained relatively stable.

SEO 106

SEO PR User-Generated Shoppers 106

Marketing Insider Group

DECEMBER 8, 2020

This number is expected to reach 70% by 2020 as we take into account the entry of more B2B employees from the “digital generation” (Millennials and Gen Z), and the increasing use of smartphones by older generations. Harness the Power of Micro-Influencers.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Hubspot Marketing

SEPTEMBER 18, 2019

It's undeniable that influencer marketing is powerful. Plenty of businesses, both large and small, use influencers across their social platforms to reach new audiences, build brand awareness, and increase sales. Lastly, a virtual influencer is incredibly rare and unusual, so it draws immediate attention to your brand.

Gen Z 145

Gen Z Advertisers Advertising Influencer Marketing 145

Hootsuite

JULY 7, 2020

It was only in 2018 that Nike made headlines for taking a stand with Colin Kaepernick. Among the Gen Z members surveyed this ranked as the #1 thing brands should emphasize. . Influencer marketing agency Fohr posted a diversity breakdown of its last $9 million payouts. People want brands to name names.

Non-Profit 145

Non-Profit Retail Gen Z Health 145