Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. — McDonald's UK (@McDonaldsUK) June 15, 2018. You asked, we listened. pic.twitter.com/7aWiilabBB.

Health 121

Health Food Acquisition Marketing Digital Marketing 121

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Want that humor element in your video marketing strategy ?

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Content Marketing Institute

JANUARY 16, 2018

But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People.

Content Marketing 97

Content Marketing Marketing Marketers B2C 97

Sprout Social

JANUARY 14, 2020

Unlike the character-count restraints often associated with social content creation, content marketing offers an outlet for every marketer’s creative proclivity. And like social, the field of content marketing is growing: A study by Conductor found that there was a 112% increase in content marketing job openings from 2018 to 2019.

Management 128

Management Transform Communications Market Trends 128

Neil Patel

AUGUST 10, 2021

Any good marketing starts with research. For this reason, marketing shouldn’t just be an afterthought. If you fail in your market research, then you may find you’re writing a book that nobody wants to read. Understanding what works and what doesn’t in your genre is important information for your market research.

Marketing 143

Marketing Marketers Market Research User-Generated 143

Adobe Experience Cloud Blog

JANUARY 15, 2020

Effective digital marketing helps small businesses learn the online habits of customers so they can better target ideal customers. It relies on solid market research to inform the next course of action. . How affordable is digital marketing compared to traditional marketing methods?

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Develop a written strategy. cmicontent Click To Tweet.

Manufacturing 98

Manufacturing Content Marketing Marketing Marketers 98

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

The GDPR, CCPA, and What Marketers Must Consider. Effective as of May 25, 2018, the General Data Protection Regulation (GDPR) affects every resident of the EU and has a profound impact on how companies worldwide record and manage data. Find out which users are more likely to disregard emails or unsubscribe from communication.

Branding 134

Branding Thought Leadership Law Communications 134

Search Engine Land

NOVEMBER 8, 2022

Let’s get into some principles and commonalities of good brand marketing behaviors so you can replicate this approach for yourself and understand more about how other teams’ work can dovetail into your E-A-T SEO goals. Why does Google care about brands? Google cares about brands because consumers care about brands.

Branding 96

Branding Non-Profit Real Estate Transform 96

Content Marketing Institute

OCTOBER 22, 2017

Regular blogging is a go-to content marketing strategy for a reason – it works. HANDPICKED RELATED CONTENT: Blogging Trends That Bring Content Marketing Down to Business. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. Now you’re onto something.

Outbound Marketing 111

Outbound Marketing Content Marketing User-Generated Traditional Marketing 111

Adobe Experience Cloud Blog

MARCH 23, 2018

That’s become possible with your own “marketing Alexa”—a kind of marketing technology that leverages AI, predictive analytics, and machine learning to strengthen your marketing strategy with data-driven decisions and actions—from lead generation and ranking to branding and campaign management.

Customer 134

Customer Thought Leadership Analytics Finance 134

Content Marketing Institute

MAY 4, 2018

Narrowing to the 208 B2B marketers in North America, we found: 46% report their content marketing and sales teams are highly aligned. 46% B2B marketers say their #contentmarketing & sales teams are highly aligned. 75% of those reporting high alignment have a documented content marketing strategy.

Content Marketing 99

Content Marketing Whitepaper Marketing Marketers 99

Neil Patel

MARCH 24, 2021

Create Interactive Content to Improve Music Marketing. Research shows consumers are more likely to think positively about your brand and buy your product (in this case, your music) when they interact with content that engages multiple senses. Email Marketing Campaigns for Musicians. Create Merch to Market Your Music.

Marketing 141

Marketing Marketers Promotion User-Generated 141

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 100,000: Integrating some personalization technology into our content marketing strategy. What could you do with an additional $1,000?

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause.

Food 143

Food Branding Place Product 143

Hubspot Marketing

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Gen Z 145

Gen Z Millennials Finance Education 145

Content Marketing Institute

OCTOBER 10, 2018

But relatively few B2B content marketers research their audience by talking to their customers. Only 42% say they have conversations with customers as part of their audience research. This year’s research also found that 73% of those surveyed use or plan to use personas for content marketing purposes by the end of 2018.

Market Research 110

Market Research Content Marketing Education Marketing 110

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Hubspot Marketing

AUGUST 21, 2023

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. Image Source Tips for Writing Your Market Opportunity Section Focus on demand and potential for growth. Refer to reliable sources.

Price 98

Price Finance Marketing Strategy Product 98

SMA Marketing

SEPTEMBER 22, 2022

Because you've researched who your customers are, you can create helpful content that speaks directly to their pain points. Successful SEO and content marketing strategies today involve creating content curated specifically for your audience. Researching Your Personas. What is a Buyer Persona?

CRM 52

CRM Content Marketing User-Generated Education 52

Hubspot Marketing

OCTOBER 27, 2022

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. Why Marketers Need to Create a Content Marketing Strategy.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Content Marketing Institute

DECEMBER 3, 2018

In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2018.

Content Marketing 110

Content Marketing User-Generated Outbound Marketing Marketing 110

Content Marketing Institute

APRIL 25, 2018

For instance, the majority of Content Marketing Institute research is ungated. A key challenge was identified in that research and a gated guide was created on how to document a content marketing strategy. Publish your research on SlideShare. And, if you have published research, let me know.

PR 98

PR B2C Promotion Health 98

Content Marketing Institute

JUNE 26, 2018

(A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates by up to 270%.). Let’s explore six ways to incorporate reviews into your content marketing strategy and how to avoid the pitfalls. Lilly Adam (@lillya1960) June 17, 2018. Click To Tweet. Spark content ideas.

Law 110

Law B2C Content Marketing Market Research 110

Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). Develop original research to be shared with attendees and used by event speakers. Original research is an important part of any content marketing strategy.

Thought Leadership 103

Thought Leadership Education Promotion Event Marketing 103

Content Marketing Institute

AUGUST 1, 2018

I call these areas of focus “dimensions” — the key categories you want the research to study. You can see how CMI’s annual content marketing research easily falls into a table-of-contents format. Think about a table of contents when you structure your #research dimensions, says @MicheleLinn. Click To Tweet.

Content Marketing 82

Content Marketing Communications SEO Management 82

Hubspot Marketing

AUGUST 21, 2023

Tells you where your competitors are falling short — which helps you identify areas of opportunities in the marketplace, and test out new, unique marketing strategies they haven't taken advantage of. What is competitive market research? Provides you with a benchmark against which you can measure your growth.

Shipping 98

Shipping Whitepaper Price eBook 98

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Content Marketing Institute

JANUARY 28, 2019

As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. CMI’s amazing research team conducted our annual Content Marketing research , which generated responses from 1,947 marketers across the world. It’s your story. Tell it well.

Whitepaper 100

Whitepaper B2C Communications Marketing 100

Marketing Insider Group

DECEMBER 8, 2020

You don’t want to cast your net blindly, so keep testing new strategies and ideas to figure out which you need to stop, and more importantly, which you need to scale. Influencer marketing is as strong as ever, but in 2018, we’re seeing a shift towards brands making use of lesser-known influencers (people with authority in smaller niches).

User-Generated 142

User-Generated CRM Marketing Marketers 142

Rock Content

JANUARY 26, 2021

Human Experience is a concept that places human beings at the center of marketing strategies to create valuable connections. Although many companies today prioritize Relationship Marketing strategies, digital interfaces end up artificializing these connections. What are the pillars of Human Experience? Check it out!

Branding 114

Branding User-Generated Transform Health 114

Content Marketing Institute

OCTOBER 13, 2017

It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. Is content creation a challenge for your company? CMWorld Click To Tweet.

Communications 77

Communications Content Marketing Product Management 77

Hubspot Marketing

JULY 26, 2022

However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. In this post, we'll explore: What is an email marketing campaign?

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Access the hundreds of presentations from Content Marketing World 2017.

Whitepaper 110

Whitepaper SEO Promotion Content Marketing 110