Adobe Experience Cloud Blog

MARCH 23, 2018

Only 21% had a marketing background among FTSE 100 CEOs. That big discrepancy suggests a gap in value placed on the disciplines. Marketing as a Growth Driver. Gartner also revealed that in 2017-2018, CMOs allocated 9.2% of their total marketing expense budget on marketing analytics —behind any other capability.

Customer 134

Customer Thought Leadership Analytics Finance 134

Hubspot Marketing

JULY 6, 2018

If, instead of a negative feedback loop, Best Buy used market research, they might not have been as effective in targeting aspects of their service most directly impacting their customers. Trader Joe’s, a grocery chain, ranked in third place in 2017 for the grocery store with the highest customer satisfaction , ahead of Whole Foods.

Non-Profit 123

Non-Profit Retail Food Price 123

Hubspot Marketing

JANUARY 21, 2019

Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

Global Marketing 143

Global Marketing Marketing Strategy Marketing Marketers 143

Content Marketing Institute

OCTOBER 22, 2017

#Contentmarketing costs 62% less than outbound marketing & generates 3x as many leads, says @demandmetric. Outbound marketing is the old way of doing business. Outbound marketing consists mainly of promotional messages that try to tell consumers how great a brand, product, or service is. Content marketing.

Outbound Marketing 111

Outbound Marketing Content Marketing User-Generated Traditional Marketing 111

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause. Just look at Old Spice.

Food 141

Food Branding Place Product 141

Hootsuite

DECEMBER 4, 2019

Posted by BIRCHBOX on Tuesday, February 20, 2018. Our very own Freddie Pike was named 2018 Co-op Student of the Year for Memorial University of Newfoundland! Your social channels are a great place to share photos and videos that show people something they wouldn’t otherwise see. View this post on Instagram. CONTEST ALERT!

Branding 145

Branding Finance User-Generated Food 145

Search Engine Land

NOVEMBER 8, 2022

In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness. Note: This is a deep dive into the first part of my SMX Next presentation, which takes place next week on Nov. Register here for free.

Branding 96

Branding Non-Profit Real Estate Transform 96

Hubspot Marketing

AUGUST 21, 2023

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. Image Source Tips for Writing Your Market Opportunity Section Focus on demand and potential for growth. Refer to reliable sources.

Price 98

Price Finance Marketing Strategy Product 98

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Value creativity and craft in content output.

Manufacturing 95

Manufacturing Content Marketing Marketing Marketers 95

Hootsuite

OCTOBER 21, 2020

The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Not only that.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hubspot Marketing

DECEMBER 11, 2019

I'm not the only marketer, or millennial, who's noticed the two generations' vast differences. In fact, a number of market research studies, including this recent report , have identified dozens of key differences between the two generations. YouTube is also a social network that both generations are prominently using.

Gen Z 145

Gen Z Millennials Finance Education 145

Hootsuite

NOVEMBER 13, 2019

Janet Hibbs, PhD, shares with Refinery29 , citing an October 2018 report from the American Psychological Association. When it comes to gender equality, 77% of Gen Z say they feel more positively towards a brand when it promotes equality on social media. Among other things, Gen Z is most concerned about climate change.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Rock Content

JANUARY 26, 2021

That’s why the Human Experience promoted by brands has never made as much sense as it does now. Human Experience is a concept that places human beings at the center of marketing strategies to create valuable connections. This process can serve to define market positioning, but it doesn’t embrace all human complexity.

Branding 106

Branding User-Generated Transform Health 106

Econsultancy

MARCH 4, 2022

Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth. The latest BRC/KPMG Retail Sales Monitor has revealed that close to half of non-food retail sales in the UK – 46.9% – took place online during 2021, and that ecommerce sales of non-food items for 2021 as a whole were 14.3%

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Econsultancy

FEBRUARY 23, 2022

The PlayStation 5 came in second place for dollar sales in 2020, but its predecessor beat it in unit sales. Similarly, 52% of UK media buyers’ clients are requesting that money be spent on in-game marketing compared to 33% in the US. Digital Shift Q1 2022 Chapter 3 – Expanding Gaming Worlds. Mobile gaming.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. It’s all very good to have a great strategy in place. Create Visual Content.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Content Marketing Institute

DECEMBER 4, 2017

I’ll admit, I’m a bit jealous of the Diner en Blanc events – chic gatherings in beautiful places around the world that rely mostly on secrecy and word of mouth. The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). Promote them.

Thought Leadership 103

Thought Leadership Education Promotion Event Marketing 103

Content Marketing Institute

APRIL 25, 2018

It’s tough to get subscribers from your #research if people aren’t getting to the gated page. I’ll let you in on a little secret, too: Some sites won’t link to gated pages because it feels promotional. Even if your research is fabulous, you may lose if you don’t have an open-access, useful page. michelelinn Click To Tweet.

PR 95

PR B2C Promotion Health 95

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. It’s all very good to have a great strategy in place. Create Visual Content.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform? from 2021 to 2028.

Outbound Marketing 97

Outbound Marketing CMO Management Customer 97

Buffer Marketing

JANUARY 10, 2023

After she’d get done with her classes, she’d go to her part-time jobs where, somehow, she managed to always get promoted. Within the first week, Janet had already received many domestic orders along with 17 international orders from places like Japan and France. She ran all of the operations from her mom’s house.

Manufacturing 20

Manufacturing Shipping Retail Logistics 20

Marketing Insider Group

DECEMBER 8, 2020

Social media is no longer just an extra channel of publishing or promoting your content. It’s recommended that you choose at least 3 or 4 different social media channels to promote your brand. The ones you choose should depend on who your target market is and where they tend to hang out. Social media is good for business.

User-Generated 137

User-Generated CRM Marketing Marketers 137

Content Marketing Institute

NOVEMBER 6, 2017

Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. If you want to build links via social media techniques, investing in a white paper as a key cornerstone asset is a good place to start. Data/research. Promote your webinar to the bitter end.

Whitepaper 110

Whitepaper SEO Promotion Content Marketing 110