Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 143

Gen Z eCommerce Shoppers Millennials 143

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. In 2018, the lip-syncing app, Musical.ly Year Launched: 2018.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Sprout Social

MAY 21, 2019

According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. Considering the power of Pinterest as a platform for showcasing products , these demographics are significant. Additionally, another 52% of Pinterest users spent $500 or more on beauty products for over six months.

Millennials 111

Millennials Shoppers Food User-Generated 111

Hubspot Marketing

JULY 6, 2022

There's a lot of content out there about productivity - everything from hacks to shortcuts to tips and tricks for how to get more done in less time. Here's a shortlist of the most wonderfully entertaining places to waste time on the internet outside of email and social media. But what about those times when you're bored? The Oatmeal.

Real Estate 145

Real Estate Entertainment Millennials Place 145

Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. Pinterest also attributes its growth to an increase in demand from new advertisers and advances in its conversion optimization products. In 2018, more than 80% of Pinterest’s new sign ups were from outside the U.S.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Sprout Social

JUNE 17, 2021

Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV or radio ads. When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Hubspot Marketing

NOVEMBER 17, 2023

In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don't matter. This was a clever way to embrace the television and movie reboot trend of 2018 and 2019 while still highlighting the best Australia has to offer for tourism.

Customer 124

Customer Millennials Advertising Advertisers 124

Hootsuite

DECEMBER 10, 2019

Like other social media networks, it’s a place to connect with friends and influencers. But as a visual search engine and “ productivity tool for planning your dreams ,” it’s also a lot more than that. That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest).

Millennials 145

Millennials Fashion Promotion Analytics 145

Hootsuite

JUNE 12, 2020

More importantly, 39% of people say Instagram Stories have led them to become more interested in a brand or product. This overview is a good place to spot under and over-performing Stories. In addition to standard Instagram Story analytics, you can track Product Page Views and related metrics. Sort by post status and time frame.

Analytics 145

Analytics Millennials Promotion Management 145

Sprout Social

NOVEMBER 26, 2018

Requiring minimal setup and providing a place to go back-and-forth with followers directly, there’s reason why Twitter remains the go-to platform for customer service. 🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Allowing for check-ins and reviews, it’s a prime place to grow a dedicated local following.

Social Media Marketing 104

Social Media Marketing Marketing Marketers eCommerce 104

Econsultancy

DECEMBER 6, 2021

Combined with a similar uplift in spend on marketing and sales collateral, this indicates brands are pivoting their products and services to keep up with heightened longer-term demand borne from Covid-19. Furthermore, product searches on the platform jumped more than 20x at the end of Q1 2021 compared to the same period the year before.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

NOVEMBER 4, 2019

That’s an increase of 8%year-over-year from 2018. There’s no doubt that in those 16 years, Facebook has firmly established itself as the place we get our news, learn about new products, and communicate with friends, family, and businesses, as you’ll see in the Facebook statistics below. In 2018, 26% of them used Facebook.

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Over 50% of millennials base their decision to buy a product on recommendations from their family and friends, so this is where UGC can shine since it is precisely that: a personal recommendation. Product reviews.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hootsuite

NOVEMBER 13, 2019

The act of buying products or services isn’t necessarily about fitting in with trends or ‘what’s cool.’ Generation Z is not only eager for more personalized products but also willing to pay a premium for products that highlight their individuality,” research from global consulting firm McKinsey and Company finds.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hootsuite

DECEMBER 10, 2019

People use social to find entertaining posts, read news, and research products, all in public channels. This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Posted by Citadel Careers on Wednesday, May 16, 2018.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. What is viral marketing, anyway?

Gen Z 102

Gen Z Marketing Marketers Promotion 102

Sprout Social

JULY 12, 2019

Posted by Warby Parker on Thursday, January 18, 2018. This video breaks the stereotype of product manufacturing as a dry, dismal process and turns it into something artful. Posted by F1 on Thursday, October 11, 2018. They do it with taste, by not inserting themselves or their product into the issue.

Customer 102

Customer Gen Z Manufacturing Energy 102

Hootsuite

MARCH 2, 2020

It’s been a minute since TikTok crashed the global social media party in 2018. TikTok officially made its overseas debut in 2018 when it merged with Musical.ly. But it still manages to befuddle many a millennial and Baby Boomer. TikTok is more popular with older generations in China when compared with other places.

Branding 145

Branding User-Generated Promotion Advertising 145

Neil Patel

JUNE 22, 2021

They expect your business to solve their issue, but it’s not just your product they’re looking for. It’s not just about your products or service, it’s about how people interact with your business—and your content plays a huge part in this. Smart content marketers know they need to segment their audiences based on product need.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. Paid media and the optimization of product detail pages on Amazon.com can drive purchases among Amazon Echo searchers. shoppers start their product search journey on Amazon.

Shoppers 113

Shoppers Retail Finance User-Generated 113

Hubspot Marketing

JULY 26, 2022

It can help you drive qualified traffic to your product pages, blog posts, and web pages, consequently boosting conversions. If subscribers hear more from you than they do from your competitors, they’re more likely to rely on you when they need more information on a topic — or when they need a certain product. Why It Works.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Hootsuite

JULY 9, 2019

Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. When deciding whether to buy your product, visit your restaurant, or stay at your AirBNB, customers are going to look at reviews first. What is social proof? Influencer endorsements.

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Hootsuite

SEPTEMBER 9, 2020

When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. Pro tip: If you’ve got a tangible product, a Facebook photo ad is a great way to show it off. Show people using your product, rather than a simple photo of the product itself. Source: Facebook.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Econsultancy

MARCH 4, 2022

More than half (56%) of Irish consumers say the pandemic has changed the way they pay for products and services, with close to three quarters (73%) now preferring cashless transactions. Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth. Ecommerce penetration. in Q3 2020 to $103.43

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Sprout Social

JULY 30, 2018

Now, before you jump onto Pinterest to sell your product, you should note a few more stats: • 80% of Pinterest users are women. • Over half of the people using Pinterest have purchased a product after seeing it in a pin. Women will have an estimated global spending of about $18 trillion in 2018. Promoted App Pins.

Advertising 82

Advertising Advertisers Promotion User-Generated 82

Duct Tape Marketing

NOVEMBER 18, 2021

Would you say that if you come to a place where you have that relationship with change, you may still struggle when it hits you, but you’ll also see the value in it and the message that it carries? [14:18] So do you see change from a place of hope or fear? 12:11] There’s value in seeing the value in change.

Millennials 89

Millennials Management CRM Digital Marketing 89

Rock Content

MARCH 4, 2020

The internet is a beautiful place packed to the brim with information and cat videos. Regardless of the type of audience you want to reach and how niche your product may be, you can easily find the public that you want. Smartphones are incredibly popular, especially among Millennials and Generation Z. Everyone is already there.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Spiralytics

FEBRUARY 5, 2023

Women are often paired with products meant for the kitchen , while men are spotted with more physically demanding activities. Products for men would usually use darker shades of gray, black, and blue while representing more physically demanding activities. 50% of millennials consider gender as a spectrum.

Gen Z 96

Gen Z Millennials Marketing Marketers 96

Econsultancy

DECEMBER 13, 2021

They said ongoing staffing, transportation and product shortages could prompt companies to hold back on spend across social platforms and opt to redirect budgets elsewhere during the crucial final quarter of the year. IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

OCTOBER 10, 2018

Maybe you’re trying to reach the millennial crowd. These feeds are favorites of millennials who are hungry for humor rather than traditional restaurant marketing fare. A post shared by dennysdiner (@dennysdiner) on Sep 30, 2018 at 5:43pm PDT. A post shared by oVertone (@overtonecolor) on Sep 30, 2018 at 8:58am PDT.

Branding 106

Branding Millennials Non-Profit Whitepaper 106

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Considering the platform brought in between $8 and 9 billion in 2018 alone, I’d say Mark Zuckerberg is pretty happy about that acquisition. 68% of Millennials consume Stories on Instagram vs. 49% on Snapchat and 44% on Facebook.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Positive or negative experiences with your brand will either strengthen or erode consumer perception of your brand, whether engagement with your marketing and branding efforts or buying your product or dealing with your customer service after the sale. Building customer trust and loyalty with a positive emotional connection.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Without these elements in place, no amount of effort will prompt workers to refer your brand to others. Tap into the right platforms.

Millennials 107

Millennials Communications Promotion Non-Profit 107

Litmus

OCTOBER 8, 2020

But one of the topics that cropped up in both expected and unexpected places was the theme of diversity, equity, and inclusion. One report showed that 83% of millennials find it important to buy from companies that align with their values—up from 63% reported two years ago. How to do the work.

Transform 77

Transform Marketing Marketers Millennials 77

Hubspot Marketing

NOVEMBER 6, 2019

Balter explained that the podcast audience demographic, which is generally made up of "affluent educated millennials" is a "good audience for brands pretty much regardless of what show you’re on.". Before going into detail about how he uses these products, he also notes that these companies sponsored the episode.

Advertising 101

Advertising Advertisers Millennials Promotion 101

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. The percentage of internet users that conduct product research online is about 78%. Approximately 49% of consumers say they use Google to discover new products. Optinmonster).

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Hubspot Marketing

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM. Like many U.S.

Gen Z 129

Gen Z Millennials User-Generated eCommerce 129