Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. household in 2019 was estimated at $400$500. Companies that maintain a brand presence and fight the temptation to go completely dark recover faster from these disruptions.

Retail

Animalz blog

JULY 16, 2024

Not necessarily in the traditional sense like getting your brand on TV or in national newspapers, but by getting your content placed in newsletters and your team on podcasts. She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more.

PR

Hubspot Marketing

SEPTEMBER 25, 2024

You can score your leads based on multiple attributes, including the professional information they‘ve submitted to you and how they’ve engaged with your website and brand across the internet. Plus, says Osborne, without a lead scoring model in place, you could be losing business to the competition.

Logistics

Sprout Social

MAY 19, 2025

Youll learn more about what it is, what users like about it, how it differs from other networks and the overarching challenges and opportunities brands should be aware of. Heres a quick history of Bluesky: 2019: Started as a research project inside X (formerly Twitter), led by then-CEO Jack Dorsey. What is Bluesky?

Gen Z

Set Up

FEBRUARY 27, 2025

Here are a few numbers to give you perspective about how Set up has evolved over the last 11 years: Facilitated over 1,300 introductions between some of the worlds top brands and incredible agencies. Successfully rebranded from AgencySparks to Set up in 2019. Worked with clients across 32 states and 15 countries.

Thought Leadership

Animalz blog

JULY 22, 2025

“What ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” About Our Guest: Mallory Russell With over 15 years of shaping content for top brands, Mallory Russell knows how to turn stories into growth. 05:18) This shows the size and ambition of Mallory’s team.

SEO

SocialPilot

APRIL 13, 2025

They Build Brand Credibility & Social Proof No matter how much you tell people that your brand is the best, it just hits them differently when they hear it from your actual customers. Its like having your real customers tell your website visitors that This place is legit, just go for it. Lets find out. Lets find out.

Real Estate

Search Engine Land

JULY 12, 2024

This is forcing Google to place greater emphasis on “authority” and “trust,” even at the expense of everything else. Do you remember Google Answers (2002), Google Questions and Answers (2007) and Google Question Hub (2019)? Own conversations about your own brand If you’re a relatively well-known brand, try this experiment.

User-Generated

Animalz blog

MARCH 18, 2025

Rather than chasing virality or building influencer-level personal brands, Parthi focuses on helping professionals who don’t post regularly to create content that resonates with the small subset of people who matter: their prospective customers. I’d say those are, those are like the sort of primary places I’m consuming.

SEO

Neil Patel

JULY 29, 2025

It’s frustrating, especially when you put so much work into creating it in the first place. A blog post from 2019 about “ social media trends ” will feel pretty stale by now, for example. The key is choosing the right approach based on what’s caused the decay in the first place. Content age does matter. What is content decay?

Real Estate

SocialPilot

JUNE 19, 2025

Your brand’s social media notifications suddenly explode. This is the nightmare every brand fears. The brand took the ad down within a day and issued an apology. of brands embroiled in a social media crisis or firestorm suffer poor short-term brand perceptions, and 40% face long-term negative effects.

Management

Duct Tape Marketing

FEBRUARY 26, 2025

SEO strategy must evolve Instead of chasing organic traffic, brands should focus on influencing audiences where they are on social platforms, communities, and third-party sites. Online marketing is more than traffic Success is about brand visibility, trust, and engagement rather than just website visits. To the user. It is a PR job.

Marketing Strategy

Duct Tape Marketing

APRIL 2, 2025

The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse.

Marketers

Hootsuite

FEBRUARY 14, 2025

YouTube recommends videos in three different places on the platform. If you already have a YouTube marketing plan in place, these 16 data-backed strategies will increase your videos chances of getting recommended. Once youve identified your primary keywords, youll want to use them in four places: In the file name (i.e.,

Analytics

DirectMail2.0

MAY 28, 2025

Top-performing marketers, printers, and agencies are outsmarting their competition, winning more business, and supercharging their direct mail results. Theyre not talking about it (because theyd rather YOU not find out), but we are! ” And I ask them “How are you 11:52 tracking it?

Direct Mail

Hubspot Marketing

DECEMBER 12, 2023

For example, here’s a job opening for a Senior Merchandising Manager at Tecovas , a direct-to-consumer western brand based in Austin. As a Western brand selling boots and apparel, Tecovas emphasizes its mission of “welcoming first-time boot buyers and Western enthusiasts alike.” Cooking Do you have a food blog?

Place

Neil Patel

JANUARY 28, 2021

With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. In this article, I’ll show you how you can find and use gifs throughout your marketing plan to increase engagement, make your brand relatable, and entertain your audience. How ow does this relate to marketing?

Promotion

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Below, is a list of which marketing practices and tactics your organization should consider leaving behind in 2019, and which ones are a must as part of your 2020 planning. Taking a critical look at how you’ve used MarTech in 2019 ensures you continue to evolve as an organization. BRAND PHILANTHROPY.

Marketing Strategy

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way.

Branding

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. The short answer is yes.

Branding

Marketing Insider Group

MAY 31, 2021

Social media also has the power to help you increase brand awareness and build an engaged following. Communicate directly and authentically with consumers, and you’ll enhance your customer service, credibility, and brand loyalty. The Best Brands on Social Media Today. Quick Takeaways. Shopify targets every entrepreneur.

Branding

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? billion , more than double its value since 2019. Hudson says the key chain she has noticed over the last five years is that brands are now focusing on the power of creators to drive impact. How the Creator Economy Could Change in the Future.

Branding

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Branding

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding

Hootsuite

NOVEMBER 3, 2020

With social commerce , the entire shopping experience — from product discovery and research to the check out process — takes place right on a social media platform. E-commerce refers to a shopping experience via a website or dedicated branded app. internet users this age made a purchase on social media in 2019. Source: Facebook.

Branding

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding

Marketing Insider Group

OCTOBER 30, 2023

To help you out, we’ve put together a list of 19 top brands that are rocking it on social media. Slack also shares inspirational quotes and customer stories to keep users at the center of their brand story. It’s a brilliant strategy, and one we often recommend for brands looking to personalize content.

Branding

Hootsuite

MAY 13, 2020

Beyond their role as effective brand ambassadors, influencers are also just good marketers. According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. Welcome to @creators, the place for creators like you to get inspired and up your game on Instagram. ????

Influencer Marketing

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. When your brand has a turn in the spotlight, don’t waste it!

Gen Z

Hubspot Marketing

MARCH 15, 2022

Deloitte’s Heat Test Report found 69% of brands with representation in ads saw an average stock gain of 44%. It has many facets internally and externally in an organization and includes multiple areas that must be taken into consideration when brand and marketing teams plan and produce diverse content strategies. Image Source.

Video Marketing

Marketing Insider Group

APRIL 10, 2023

Not only is content marketing cheaper to execute, it earns compounding results over time, establishes brand authority, and grabs the attention of buyers genuinely interested in what you have to offer. Direct traffic came in a clear second place, at an average of 32% across all industries. As for paid search ?

B2C

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2019. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Too often, you land on a website and have to figure out what the brand is about. From there, the fun visuals continue – keeping you engaged as you learn more about the brand.

Place

Hubspot Marketing

APRIL 25, 2022

We first pointed out TikTok as the app marketers should watch back in 2019. In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time.

Gen Z

Hootsuite

MAY 27, 2020

With hundreds of millions of Tweets sent each day — and an ever-changing Twitter algorithm — it can be easy for your brand’s posts and Twitter marketing to get lost in the noise. Twitter advertising is an opportunity for your brand to promote its products and reach new users who might be interested in what your brand offers.

Advertisers

Sprout Social

DECEMBER 8, 2020

This aligns with shelter-in-place orders from around the world and the increased number of people who stayed at home this year. In 2019, the average global viewer spent six hours and 48 minutes per week watching videos, a 59% increase since 2016. Going Live is more and more popular for brands. Live videos.

Video Marketing

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. CM Group is also the parent of Campaign Monitor and Emma, among other related marketing technology brands like Sailthru. What else delivers an ROI of $36 for every $1 spent, after all?

Email Marketing