Backlinko

JANUARY 6, 2025

Even if you’re swamped, you can find 75 minutes for conversations that could transform your business. Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Telling raw, relatable stories is how you build a lasting brand. And it worked.

eCommerce

Spiralytics

MAY 2, 2025

You’ll discover how visual search statistics and data democratization tools transform how businesses leverage information for maximum impact. NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 for every dollar spent. billion and is projected to reach USD 19.20 during the forecast period.

Transform

Search Engine Land

AUGUST 5, 2024

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities.

Digital Marketing

Martech

JULY 17, 2025

A brand investment that moves pricing power for four years isn’t an expense — it’s an asset. The hidden accounting insight Let’s start with one overlooked but transformative insight: Time lag is the accounting backbone of capitalization and amortization. “We can’t capitalize brand under GAAP.”

Transform

Sprout Social

MAY 12, 2025

What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users.

Gen Z

Backlinko

MAY 14, 2025

Side note: Our CTR study was conducted in 2019. Pro tip: Skip your brand name in most title tags. So, a strong title tag doesnt just help your page show up in search results. It also encourages more people to click on your link, which can help your page move even higher in the rankings. Let’s find the ones losing you clicks.

SEO

Animalz blog

JULY 22, 2025

About Our Guest: Mallory Russell With over 15 years of shaping content for top brands, Mallory Russell knows how to turn stories into growth. During her eight-year run at Square, she transformed a one-person blog into a 40-person global team spanning editorial, SEO, social, and web strategy.

SEO

Animalz blog

MARCH 18, 2025

As AI tools like ChatGPT and Gemini transform search behavior, Parthi recognized that AI-assisted, personality-driven content became the clearer path to revenue. This shift allowed the company to address the growing importance of personal brands and relationship-building in B2B marketing. At least half of it is created by Letterdrop.”

SEO

Spiralytics

AUGUST 10, 2025

This is where data visualization comes in—transforming raw numbers into engaging visuals that tell a compelling story. You’ll discover how visual search statistics and data democratization tools transform how businesses leverage information for maximum impact. for every dollar spent. billion and is projected to reach USD 19.20

Transform

Adobe Experience Cloud Blog

MARCH 26, 2019

And the impact of these experiences spans from the largest brands and institutions to students and artists everywhere.”. Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. What’s next?

Transform

Martech

AUGUST 31, 2021

Ever since we coined the phrase “ MarTech is marketing ” in 2019, it has only become clearer to us that the art of building brand, prospects and customers today cannot be separated from the tools we use to power those activities. The survey found homegrown platforms were often displaced by commercial, out-of-the-box applications.

Transform

Martech

SEPTEMBER 1, 2021

Commsor, on the other hand, is not a community platform, but a kind of CRM for existing communities, allowing brands to tie together and analyze community activities on a range of platforms — Slack, Twitter, Zoom and others — all in one dashboard. MarTech Replacement Survey finds marketing transformation is accelerating .

Transform

Adobe Experience Cloud Blog

MARCH 15, 2019

Customer experience management (CXM) is the next stage of the customer-centric business transformation. CXM is the next category in the brand evolution,” said Augie Ray, vice president analyst at Gartner. Indeed, companies that want to provide truly transformative CX need customer data that is real-time, intelligent, and predictive.

Transform

Martech

SEPTEMBER 7, 2021

In fact, there are three rationales for getting assets in order: Reduce costs and risks; generate new revenue opportunities; and improve market or brand perception and competitiveness. MarTech Replacement Survey finds marketing transformation is accelerating. Still think you don’t need a DAM? Take Jarrod’s test. Read more here.

Transform

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In fact, the uptake of fintech services grew to 64% in 2019 in comparison to 16% in 2015, according to an EY report in 2019. The benefits of digital transformation in banking and finance.

Transform

Hubspot Marketing

JUNE 25, 2019

If you're shopping around for the best application to support your ecommerce business, you might be overwhelmed by the number of tools to choose from in 2019. Here, we're going to show you some of our favorite ecommerce software for 2019, and help you decide which ones can help your organization grow better. Image courtesy of Shopify.

eCommerce

Adobe Experience Cloud Blog

DECEMBER 17, 2019

The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. They’ll continually adapt strategies and transform their best practices as insights are gained. BRAND PHILANTHROPY. It’s no longer realistic to lay out a locked-in, year-long strategy.

Marketing Strategy

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Branding

Martech

AUGUST 2, 2021

Zenith reported this week that digital ads will make up 58% of total ad spend in 2021, up from 48% in 2019 and 54% in 2020…There’s no one-size-fits-all media plan for every brand. That said, one of the biggest stories we’re watching is how so-called “traditional” media are transforming digitally on the backend.

Transform

The CMO Survey

APRIL 19, 2019

The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. When asked for their top challenge in 2019, 37.9% We suspect looming economic uncertainty, increased competition, and the opportunities/threats associated with digital transformation lie at the heart of this challenge. growth in 2014 to 9.3%

CMO

Sprout Social

JANUARY 2, 2019

.” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Integrate emerging trends and best practices into your 2019 social media marketing strategy.

Social Media Marketing

Hubspot Marketing

FEBRUARY 21, 2019

When a job seeker begins her search, one of the first things she's going to Google is this -- "Top companies to work for in 2019" or, alternatively, "Top companies in X industry.". Ultimately, you spend plenty of time creating a compelling, incentivizing brand story surrounding your products or services. What is employer branding?

Branding

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Branding

Sprout Social

JANUARY 10, 2019

Fast forward to 2019 and times have changed. Use these Instagram analytics tools to transform into a power user. But perhaps the most notable feature for modern brands is Sprout’s Stories analytics. Iconosquare is an Instagram analytics tool that’s tailored for agencies and brands managing multiple accounts.

Analytics

Sprout Social

AUGUST 11, 2022

But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Why brands invest in the metaverse. Brands are more likely to jump on board than consumers, who aren’t all the way there yet.

Gen Z

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. Social media conversations about COVID-19 actually began back in December of 2019, but much of the discussion centered on mainland China. No signs of slowing down.

Branding

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. Source: 2019 CMO Survey, Deloitte. What does the future of marketing look like? Personalize everything. Browsing data like company name, location, etc.

Transform

Martech

NOVEMBER 15, 2022

Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The insights make it possible for brands to find the right audiences in the Audience Network. So opportunities that were historically more elusive have stepped up their transformation.

Branding

Marketing Insider Group

OCTOBER 30, 2023

To help you out, we’ve put together a list of 19 top brands that are rocking it on social media. Slack also shares inspirational quotes and customer stories to keep users at the center of their brand story. It’s a brilliant strategy, and one we often recommend for brands looking to personalize content.

Branding

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy. Not at all.

Branding

Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. Q: Jaime, we have talked about how “modern marketing” has produced the “modern webinar” and with a it a rich, branded and highly engaging on-line experience.

Transform

Marketing Insider Group

MAY 18, 2020

Is Thought Leadership Right for Your Brand? Your personal brand can considered a thought leader, and your subject matter experts can be as well. To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences.

Thought Leadership

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding

Bannerflow

APRIL 17, 2019

across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 View 2019 display advertising trends infographic. When compared to all other types of banner produced by brands in our platform, display ads that contain a video outperform every other type of banner ad. Bannerflow display trends: The 2019 Infographic.

Advertising

Bannerflow

APRIL 12, 2022

The travel and tourism industry is recognised as one of the early adopters of digital transformation. Digital Transformation and Travel. Embracing Digital Transformation for a Brighter Future for Travel. The International Monetary Fund reports that it will take until at least 2023 for tourism receipts to return to 2019 levels.

Transform

Adobe Experience Cloud Blog

FEBRUARY 20, 2019

Tis the season for companies to publish their thoughts and plans for 2019, including us. So instead of looking to the past, let’s fast-forward a decade into the future and consider how AI could transform the buyer’s journey by 2030. In 2019, Jane’s interaction with AI may be limited to chatbots that answer basic questions.

Transform

Adobe Experience Cloud Blog

MARCH 6, 2017

It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. By extracting insights from both structured or unstructured data, AI empowers brands to produce more enhanced and personalized interactions with buyers.

Transform