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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%

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The restaurateur: A new essential human role in PPC and digital marketing

Search Engine Land

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities.

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Title Tags: How to Write Them (+ Steal Our Formulas)

Backlinko

Side note: Our CTR study was conducted in 2019. Better: Marketing Strategy Guide: Get Explosive Growth in 7 Days Its actionable, shows value, and uses an emotional power word (explosive). Better: Email Marketing Guide for Beginners (2025 Edition) Front-loaded keyword, used once, in a natural way. Want to try it out yourself?

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Marketing transformation is accelerating: Wednesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Happy September! MarTech Replacement Survey finds marketing transformation is accelerating . Brett Rudy , Head of Marketing, MedSchoolCoach.

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Transformation is accelerating: Tuesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and people are talking about the Replacement Survey. MarTech Replacement Survey finds marketing transformation is accelerating. Read more here. Read more here.

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

Marketing has never been a sedentary experience, but it’s moving at a faster pace than ever before. The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. They’ll continually adapt strategies and transform their best practices as insights are gained.

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Future of Marketing | 5 Areas You Have to Make a Priority in 2020

Adobe Experience Cloud Blog

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Source: 2019 CMO Survey, Deloitte. Personalize everything.

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