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16 marketing automation platforms your organization should consider

Martech

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration.

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How to Host a Successful Instagram Takeover in 7 Easy Steps

Hootsuite

If you’re looking to connect with a niche group, or reach a new market segment, the right takeover host can help you do that. One in five has bought a product based on an influencer’s recommendation. If you’re sharing a new product, launching a campaign, or promoting an event, this surge of interest can be especially valuable.

Gen Z 112
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Different ways of seeing the customer: Friday’s Daily Brief

Martech

If you happen to actually see your customer at an in-person event in the coming months, it won’t be entirely the same as when you saw them back in 2019. Because of the transformations underway, marketers have discovered different ways of seeing. What is call analytics and how does it deliver key insights to marketers?

Transform 113
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Do Chatbots Really Work for Customer Acquisition?

Marketing Insider Group

Choosing from personalized product recommendations. According to research, banking operational savings attributed to chatbots will grow to 3,150% between 2019 and 2023. Get product ideas. Using data on verticals and pain points, you might even uncover new market segments for future products.

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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. Global businesses reach specific market segments on social media through the use of different platforms and accounts. Product recalls, tech glitches, responses to social issues, hiring announcements.

PR 145
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How to Do Market Research: A Guide and Template

Hubspot Marketing

They can research your product or service and make purchase decisions entirely on their own. With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? Today's consumers have a lot of power.

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How to use fan-driven marketing to foster brand love

Search Engine Land

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. You may believe that nobody could ever see your products or services as anything more than a necessary evil or a minor nuisance.

Branding 129