Sprout Social

APRIL 22, 2019

Knowing who uses Instagram and how they interact on the platform can help your business to craft a better Instagram marketing strategy. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. If you’ve ever wondered if social media marketing actually works, think about this statistic.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. If you aren't sure if creating your own podcast is a good marketing strategy for your brand, you might see a return on podcast ads or sponsorships. Podcast Insights ). EX-IQ ).

Gen Z 144

Gen Z Advertisers Advertising Millennials 144

Sprout Social

DECEMBER 17, 2018

By missing the relevant connection to their brand and/or posting reactively, marketers may see some likes come through, but the true benefit to the brand is lost. This is particularly true with millennials , who we found prefer brands that are honest and socially responsible. What are some of your favorite hashtag holidays?

Millennials 112

Millennials Customer loyalty Health Analytics 112

Hootsuite

OCTOBER 8, 2020

Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level. In the USA in 2019, Snapchat reached 75% of all 13 to 34-year-olds.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. baddiewinkle) on Sep 23, 2019 at 6:14pm PDT. Ages 50–64: 23%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Rock Content

APRIL 11, 2023

With that in mind, it is important for us to constantly track these behavior variations, to make sure we are up to date with how our customers are buying things, mostly to make sure we (and our Marketing Strategies) continue meeting their needs. including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+).

Gen Z 95

Gen Z Marketing Strategy Millennials Marketing 95

Sprout Social

MAY 12, 2025

Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%). BookTok has grown significantly over the years.

Gen Z 64

Gen Z Transform Fashion Food 64

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hootsuite

MARCH 2, 2020

Pinterest closed out 2019 by overtaking Snapchat as the third-biggest social network in the United States. In fact, eMarketer had projected Pinterest would close 2019 with 82.4 Snapchat did not release MAU figures, but reports 86 million daily active users for Q4 2019. Pinterest’s revenue topped $1 billion in 2019.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. Social marketing and performance marketing collide. 2019 was a big year for messaging.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Sprout Social

SEPTEMBER 29, 2020

increase in usage since 2019. Who can still benefit from Snapchat marketing? If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Here are a few ways brands can continue to incorporate Snapchat into their marketing strategies. Collection ads.

Gen Z 142

Gen Z Millennials User-Generated eCommerce 142

Hootsuite

JANUARY 15, 2020

Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. Source: Digital in 2019 report. These demographics, plus other Facebook statistics and more detailed Facebook demographics , are integral to any smart Facebook marketing strategy. Facebook demographics.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Marketing Insider Group

DECEMBER 1, 2021

Influencer Marketing Is Evolving. AI-Powered Content Marketing Strategy. Short content works better for millennials, the generation with the most buyers. Another Demand Gen study found that millennials prefer videos and infographics for making decisions over other types of content. UGC Continues to Rock.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Neil Patel

MARCH 22, 2021

Below, I break down everything you need to know about Dispo, who’s on the app, and how you can use it for your digital marketing efforts. He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Retro tech like polaroids is popular again among Gen Z and millennials alike.

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Spiralytics

DECEMBER 5, 2022

This human aspect of yearning is incorporated into Nostalgia Marketing—a marketing strategy used to associate the target audience’s positive emotions about the previous decades with a product or service to boost sales. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.”

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

JULY 26, 2023

Skims initially launched in 2019, offering shapewear and intimates. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over. With over 5.2

Gen Z 98

Gen Z Millennials Law Fashion 98

Hootsuite

DECEMBER 10, 2019

That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. As of late 2019, Shop the Look ads are still being rolled out across the platform.

Millennials 145

Millennials Fashion Promotion SEO 145

Marketing Insider Group

NOVEMBER 9, 2020

In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Our content marketing expertise costs a fraction of what you may be spending now on marketing efforts. Marketing Budgets Shifting and Changing. billion in 2019.

CMO 140

CMO Marketing Marketers SEO 140

Hootsuite

NOVEMBER 4, 2019

Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. They found that in 2019, the biggest change in use was for those born in 1945 or earlier.

User-Generated 112

User-Generated Marketing Marketers Advertising 112

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base. Help Your Customers Live Their Values.

Customer 93

Customer Millennials Thought Leadership Promotion 93

Hubspot Marketing

SEPTEMBER 24, 2019

A post shared by McDonald's (@mcdonalds) on Sep 18, 2019 at 9:00am PDT. Traditional marketing is still a realistic and important way to market certain businesses. But digital marketing is an increasingly important revenue driver. But there’s a time and a place for both marketing strategies. for our ???

Traditional Marketing 111

Traditional Marketing Digital Marketing Direct Mail Marketing 111

Neil Patel

JANUARY 28, 2021

In a Tenor survey , two-thirds of millennials said gifs did a better job conveying emotions than text. How ow does this relate to marketing? How ow does this relate to marketing? How can you harness the power of gifs to boost your marketing strategy ? How could you use gifs in your marketing strategy?

Promotion 133

Promotion Branding Entertainment Millennials 133

Hubspot Marketing

FEBRUARY 5, 2024

Before delving into the strategies and examples, let’s discuss tips for solving your most fundamental marketing challenge — building a product customers love. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring.

Marketing 131

Marketing Marketers User-Generated Social Media Marketing 131

Hootsuite

JANUARY 23, 2020

— Present & Correct (@presentcorrect) May 4, 2019. — Merriam-Webster (@MerriamWebster) December 31, 2019. Social media production values have skyrocketed since the early days, and the notion of a lone-wolf Millennial tweeting memes from their beanbag chair has gone the way of the jegging. ( Chewbacca walnut.

Analytics 145

Analytics Logistics Marketing Strategy Social Media Marketing 145

Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. Below, I'll give you a rundown of the opportunities each social network listed in the poll above offer when it comes to marketing physical products.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hootsuite

AUGUST 10, 2021

There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. According to Instagram -- which started testing Reels in Brazil in November 2019 and launched the feature globally this August -- the brand wanted to give users more content creation opportunities on its app.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hubspot Marketing

FEBRUARY 3, 2020

For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. An influencer marketing strategy can also be especially effective on social media channels like Facebook, Instagram, YouTube, or TikTok. Check out this post where we reveal our favorite campaigns of 2019.

Gen Z 145

Gen Z Advertising Advertisers Energy 145

Power Digital Marketing

FEBRUARY 20, 2019

However, despite the ever-changing strategies of the industry, the endgame is always the same: promote brands to consumers and influence their buying behavior. Selecting trends to pursue is up to your business and its unique audience – are your consumers Millennials that primarily use Instagram or are they decision makers at large company?

Market Trends 40

Market Trends Marketing Marketers Millennials 40

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base. Help Your Customers Live Their Values.

Customer 75

Customer Millennials Thought Leadership Promotion 75

Neil Patel

FEBRUARY 11, 2021

Glossier’s 2019 London pop-up in Covent Garden is a perfect example of how successful pop-up shops can be, eventually leading Glossier to turn it into a permanent fixture. They are best known for creating a strong community with their Millennial and Gen Z audience. billion brand. Any pop-up shop begins with your audience.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Hubspot Marketing

MAY 9, 2022

While swiping through Poparazzi, or even making your own personal account, could help you get some great insights on the daily lives of Gen Z, there's no need to pivot your marketing strategy over to this app. In 2019 and 2020, millions of people began posting photos on VSCO instead of Instagram.

Gen Z 106

Gen Z Millennials User-Generated Marketing 106

Sprout Social

MAY 5, 2019

If you’ve started researched on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using influencers or that they’re not necessary for growth. Read on for our tips to determine if influencer marketing is for you. How to create a strategy.

Influencer Marketing 112

Influencer Marketing Fashion Food Marketing 112

SocialPilot

JANUARY 16, 2024

With shifts towards short-form content and immersive shopping, keeping abreast of current trends is crucial for any successful marketing strategy. Facebook has also introduced a new set of group features, such as Reels for Groups and enhanced group admin features to help marketers elevate the community experience.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hubspot Marketing

APRIL 29, 2024

Jenna Fischer and Angela Kinsey launched a rewatch podcast, Office Ladies, back in October 2019. Nostalgia bait is a marketing strategy that relies on fond memories of the past to sell something. The most interesting parts are behind-the-scenes stories that every fan enjoys. Well, first, we need to start with a definition.

Gen Z 122

Gen Z Fashion Millennials Food 122

Hubspot Marketing

JUNE 29, 2022

We know good marketing strategies lead to increased revenue; employee experience works the same way. A study published in the Journal of Leadership in Organizations found that 91% of Millennials valued discussion about career progression as early as during recruitment. Choose a few strategies and commit to taking action.

Non-Profit 112

Non-Profit Customer loyalty Millennials Inbound Marketing 112