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The Ultimate Guide to Product Marketing in 2019

Hubspot Marketing

Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them? Product marketers. So, what makes product marketing unique? Product Marketing vs. Conventional Marketing. Product marketing is actually part of conventional marketing.

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Top Ten Results From The CMO Survey – August 2019

The CMO Survey

Here are my top ten results from the August 2019 CMO Survey. 2—Marketing Leadership: Three important findings related to marketing leadership emerged from the August 2019 CMO Survey. This is surprising given the pressure that customers and other stakeholders are placing on companies to create this type of value. Although 73.5%

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How SKIMMS, Liquid Death, and Other Brands Made Age-Old Products Feel New, Exciting, and Different

Hubspot Marketing

Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours. It’s also likely that new brands and businesses will pop up in the future with similar products. SKIMS Made Shapewear Exciting. Image Source.

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Ex-Google Search head worried his team was ‘too involved with ads’

Search Engine Land

Google declared a “Code Yellow” after user queries slowed in February 2019 to find out why. We’ve been concerned to learn Google has increased ad prices to meet quarterly revenue goals and Ads, Search and Chrome teams working to boost ad revenue. vs. Google antitrust trial. Why we care. The emails.

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The Ultimate Guide to Successfully Rebranding in 2019

Hubspot Marketing

Market repositioning -- brands are designed to connect companies with their customers, so if you reposition your business to target a completely new customer profile -- whether through product, place, price, or promotion -- your brand will need to follow suit. That's not to say that a partial rebrand can't be effective.

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SEO for Ecommerce Product Pages

Sachs Marketing Group

To optimize ecommerce product pages, strategically incorporate targeted keywords, ensure user-friendly URLs, craft compelling meta tags, and utilize high-quality media. Navigating the competitive realm of ecommerce requires more than just standout products – it demands optimized product pages that attract and convert.

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How to Dominate Google in 2019

Neil Patel

So, instead of teaching you how to rank for competitive head terms, which is going to be even more difficult in 2019, I’m going to break down a formula that will give you much faster results and sales in this ultra-competitive environment. And pick the ones that are highly related to your product or service.

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