Sprout Social

JUNE 26, 2025

billion , influencer marketing in Australia is transforming not only how people engage but how they spend. money or free products or services) to promote brands must clearly communicate this business relationship to their audience. The current landscape of influencer marketing in Australia Valued at more than AU$21.1

Influencer Marketing

Welcome Software

SEPTEMBER 17, 2024

Today, the role of marketers and digital leaders in the financial services industry is undergoing a thrilling transformation. According to Accenture’s latest Global Banking Consumer Study , banks invested $124 billion globally in new IT in 2021—a 24% increase compared to 2019.

Transform

Martech

JANUARY 3, 2025

“If the tech stack were an orchestra, which product would be the conductor?” How the martech stack became what it is today It was almost six years ago (March, 2019) that I sat down with Brinker to talk about the transition from single-vendor marketing cloud versus “Frankenstack” to a platform model.

Transform

Search Engine Land

JULY 8, 2024

June 26, 2019: Google Search Console adds mobile-first indexing features. Product snippets Product snippets are part of the structured data reporting in Google Search Console that showcases which products have product markup on the page. Currently, Google only supports product snippets for pages with one product.

SEO

Spiralytics

MAY 2, 2025

You’ll discover how visual search statistics and data democratization tools transform how businesses leverage information for maximum impact. NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 for every dollar spent. billion and is projected to reach USD 19.20 during the forecast period.

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Martech

JULY 17, 2025

The hidden accounting insight Let’s start with one overlooked but transformative insight: Time lag is the accounting backbone of capitalization and amortization. A 90-second montage with no product pitch. That opens two transformational frontiers: 1. Case depends on evidence quality and time horizon.

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Martech

JUNE 4, 2025

Manufacturing Big shift: From standard products to tailored service models Manufacturers are moving beyond mass production toward modular, personalized offerings. Between 2019 and 2023, 98% of manufacturers began digital transformation efforts. This shift is no longer optional.

Manufacturing

Sprout Social

MAY 12, 2025

What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. Stats on TikToks impact on business in Australia TikTok has transformed the way businesses generate leads, connect with customers and sell their products and services.

Gen Z

Backlinko

MAY 14, 2025

Side note: Our CTR study was conducted in 2019. Give Each Page a Unique Title Tag Google doesnt like duplicate or boilerplate titles: Titling every page on a commerce site “Cheap products for sale”, for example, makes it impossible for users to distinguish between two pages. It gives readers a clear idea of what to expect.

SEO

Animalz blog

JULY 22, 2025

During her eight-year run at Square, she transformed a one-person blog into a 40-person global team spanning editorial, SEO, social, and web strategy. But it was, you know, the blog had like product announcements and feature updates, but also like, you know, 10 things to do for Valentine’s Day, like that kind of stuff.

SEO

Animalz blog

MARCH 18, 2025

As AI tools like ChatGPT and Gemini transform search behavior, Parthi recognized that AI-assisted, personality-driven content became the clearer path to revenue. He was a product manager at Google on the search team and also worked on G Suite (now Google Workspace). Product exists, I don’t think that many people use it.

SEO

Spiralytics

AUGUST 10, 2025

This is where data visualization comes in—transforming raw numbers into engaging visuals that tell a compelling story. You’ll discover how visual search statistics and data democratization tools transform how businesses leverage information for maximum impact. for every dollar spent. billion and is projected to reach USD 19.20

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Martech

SEPTEMBER 1, 2021

Users range from informal groups of individuals with shared interests to corporate clients seeking to build a community around their products and services. MarTech Replacement Survey finds marketing transformation is accelerating . This is the latest move that Google is making to push automation through their ad products.

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Adobe Experience Cloud Blog

MARCH 26, 2019

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. The issue at hand, however, was that Adobe was only able to deliver new products and updates every 18 to 24 months.

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Hubspot Marketing

JUNE 25, 2019

If you're shopping around for the best application to support your ecommerce business, you might be overwhelmed by the number of tools to choose from in 2019. Here, we're going to show you some of our favorite ecommerce software for 2019, and help you decide which ones can help your organization grow better.

eCommerce

Hubspot Marketing

DECEMBER 17, 2020

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. What is a product category? Fenty Beauty. Image source.

Product

Adobe Experience Cloud Blog

DECEMBER 17, 2019

The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. They’ll continually adapt strategies and transform their best practices as insights are gained. Marketing has never been a sedentary experience, but it’s moving at a faster pace than ever before.

Marketing Strategy

The CMO Survey

APRIL 19, 2019

The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. When asked for their top challenge in 2019, 37.9% We suspect looming economic uncertainty, increased competition, and the opportunities/threats associated with digital transformation lie at the heart of this challenge. on diversification.

CMO

Sprout Social

JANUARY 2, 2019

We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. Integrate emerging trends and best practices into your 2019 social media marketing strategy. 2019 goal setting and metrics to match. Don’t panic. Download Here.

Social Media Marketing

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. Source: 2019 CMO Survey, Deloitte. Mobile marketing has always been challenging, especially for B2B companies and B2C companies that offer complex products.

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Sprout Social

JANUARY 10, 2019

Fast forward to 2019 and times have changed. Use these Instagram analytics tools to transform into a power user. The boom of social selling via user-generated content signals the need for Instagram analytics tools that keep you informed on your best-selling products. Tools come and go. Let us know in the comments below!

Analytics

Adobe Experience Cloud Blog

JUNE 19, 2020

With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. For example, you may be planning to create a new, ongoing webinar series that is designed to onboard new users to your product. Audience segmentation.

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Adobe Experience Cloud Blog

FEBRUARY 20, 2019

Tis the season for companies to publish their thoughts and plans for 2019, including us. So instead of looking to the past, let’s fast-forward a decade into the future and consider how AI could transform the buyer’s journey by 2030. In 2019, Jane’s interaction with AI may be limited to chatbots that answer basic questions.

Transform

Martech

OCTOBER 19, 2022

End-to-end digital experience platform Sitecore announced a series of product developments this week, as well as survey findings about the releance of the metaverse to brands. The announcements came in Chicago as Sitecore Symposium returned to in-person for the first time since 2019. Sitecore’s product suite.

Product

Martech

MARCH 25, 2022

Not only has the buyer journey for online shopping transformed, but it has also become more buyer-driven. With all the insights they might have on what products or services a customer is intent on purchasing, the customer still wants to be in the driver’s seat. Informatica purchased identity resolution provider Allsight in 2019.

Retail

Bannerflow

APRIL 12, 2022

The travel and tourism industry is recognised as one of the early adopters of digital transformation. Digital Transformation and Travel. Embracing Digital Transformation for a Brighter Future for Travel. The International Monetary Fund reports that it will take until at least 2023 for tourism receipts to return to 2019 levels.

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Marketing Insider Group

MAY 18, 2020

Thought leadership content is based on answering questions and providing solutions, it’s not a place to hype your products or services. The 2019 Thought Leadership Impact Study found that 55% of buyers bought more than one product due to thought leadership. Thought leadership has a role in marketing transformation.

Thought Leadership

Adobe Experience Cloud Blog

MARCH 6, 2017

It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Predictive marketing—a new discipline deeply rooted in big data, mathematics, data science, and marketing—transforms the customer journey into a scientific process.

Transform

Bannerflow

APRIL 17, 2019

across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 View 2019 display advertising trends infographic. This could either be through the use of live odds, the latest offers, or product feeds, etc. In particular, DCO is a display tactic we expect more brands to use in 2019. billion in total ad spend.

Advertisers

Martech

NOVEMBER 30, 2021

The Scrum framework guides the creation of a product, focusing on value and high visibility of progress. Working from a dynamic list of the most valuable things to do, a Scrum team brings that product from an idea to delivery using the Scrum framework as a guide for transparency, inspection, and adaptation. The Scrum framework.

Whitepaper

Martech

OCTOBER 22, 2021

If you happen to actually see your customer at an in-person event in the coming months, it won’t be entirely the same as when you saw them back in 2019. Because of the transformations underway, marketers have discovered different ways of seeing. Chris Wood, Editor. Read more here. So what do we do?

Transform

Martech

JUNE 27, 2024

Since 2019, sustainability has been one of Molton Brown’s top priorities. In this session, Molton Brown’s Senior Business Transformation Manager (Cosmetics), Naresh Krishnamurthy, was joined by Sunny Sangra, Director of Sales Enablement and Partnerships at Sinch. Customers are not only just buying the products.

Transform

Martech

NOVEMBER 23, 2021

Because of the pandemic and the digital transformation that was accelerated by it, customers are engaging with brands online more than ever. Now, marketers have to establish a relationship with a customer not only to sell them products, but to serve them ads and emails. More digital than ever. Trust in decline.

Customer

Martech

AUGUST 7, 2023

Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. Did COVID-19 accelerate digital transformation? 40% of respondents reported replacing their marketing automation solution in 2019.

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Adobe Experience Cloud Blog

MARCH 28, 2019

Alix Hart, global head of digital marketing at Nvidia, an AI computing platform for leading researchers, developers, and data scientists, talked about her B2B company’s digital transformation and how important ABM has been to that transformation. “[Our This post originally appeared on CMO.com March 28, 2019.

Transform

Sprout Social

JULY 7, 2020

A new understanding of social movements fueled by support for #BlackLivesMatter: People are continuing to debate and evolve their behavior to move beyond performative, one-time actions and commit to transformative allyship. In our 2019 #BrandsGetReal data, nearly half of consumers (47%) stated they want brands to take a stand on social media.

Branding

Hootsuite

MAY 7, 2020

increase from the same time in 2019. in February 2019. But internal data from March 2019 shows that its largest age demographic (42%) is the young adult crowd. According to company documents from March 2019, the average U.S. — TikTok_EduTok (@TikTokEduTok) October 19, 2019. year-over-year. billion times. .

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