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The Importance of Consistent Blogging for SEO

Marketing Insider Group

Consistent blogging for SEO builds authority, trust, and visibility. Remember that time you looked up a question and landed on a blog post from 2019 that still solved your problem? That’s evergreen content working for minor SEO. That feeling extends to SEO. You need steady posts that reinforce your subject area.

SEO 104
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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

AI may be getting all the hype and attention right now in SEO, but push notifications remain a proven and effective tool. At RollerAds , we’ve been working with push notifications since 2019, sending over 9 trillion notifications. There is a popular belief that SEO and push notifications are at odds.

SEO 85
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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Voice search optimization (VSO) Then: With the rise of voice assistants like Alexa and Google Home around 2018–2019, optimizing for voice search quickly became a major AI-driven marketing trend. Brands concentrated on voice search SEO to ensure their content was easily discoverable through voice queries.

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Nearly 60% of Google searches end without a click in 2024

Search Engine Land

Also, many of those zero-click searchers were never your target user/client in the first place, according to technical SEO consultant Pedro Dias on X. Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google Traffic to websites. Here are more findings from the study. Clicks to Google properties. Dig deeper.

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Read more: SEO vs. SEM: Whats the Difference? Further reading: Google Ads Competitor Analysis: A How-to Guide (+ Top Tools) Build Your SEO Foundations Paid search delivers immediate results. So you want to maximize their SEO potential. In 2019, eBay did a sitewide initiative to improve performance.

eCommerce 109
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The SEO’s guide to Google Search Console

Search Engine Land

Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. With data-packed amenities, SEOs can scavenge through GSC to locate stashes of hidden nuggets like clicks and impressions from search queries, Core Web Vitals and whatever other surprises lay within your website.

SEO 106
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The Case of “Dark Socials” - Tracking the Untraceable

Set Up

In 2019, a GlobalWebIndex shared that 63% of consumers are likely to share content via private channels over social media platforms - and these platforms almost make it easier to do so, especially since channels like Instagram don’t have public “walls.”

Gen Z 59