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Revive 2.0: The Content Refresh Tool for Instant Decay Analysis

Animalz blog

Why You Need Revive The problem we described at the time of Revive’s original launch in 2019 still seems as relevant today as it did then: Most of us prefer working on new content instead of optimizing our back catalog. But the pay-off from refreshing old content can be as large — if not larger — than only churning out new stuff.

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Setup Celebrates 11 Years as The Marketing Matchmaker

Set Up

Published over 700 thought leadership blog posts (averaging 64 per year or 1.2 Successfully rebranded from AgencySparks to Set up in 2019. Worked with clients across 32 states and 15 countries. Expanded our services to include Custom Agency Search, In-Network Search, and Marketing Ecosystem Consulting.

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Your GTM spend isn’t just an expense — it’s an asset

Martech

Time lag in action: B2B vs. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. Key GTM assets included: CMO-level thought leadership content. . = Case depends on evidence quality and time horizon.

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Mallory Russell on Earning AI Mentions and Winning Discovery Beyond SEO

Animalz blog

This makes thought leadership and brand authority even more important for organic discovery. “If And then about 2019, the person who had been running database marketing, he left and they decided to combine that team with mine and have me lead it because I did have a background in kind of lead gen marketing.

SEO 57
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Parthi Longanathan (Letterdrop) on AI-Powered Social Selling for the 99%

Animalz blog

After leaving Google in 2019, Parthi founded Letterdrop, initially focused on helping marketers create high-quality SEO content by streamlining research and connecting content to revenue. Product launches or sharing thought leadership or a customer story, and that works really well and you can add your own.

SEO 62
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B2B marketing on TikTok: What you need to know

Martech

Share thought leadership and expertise: Create educational content that addresses the audience’s pain points and showcases a unique perspective to establish the brand as a thought leader in the industry. As blog posts and white papers can deliver B2B thought leadership, so can TikTok.

Gen Z 123
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Reflections on the 2019 B2B Thought Leadership Impact Study

Marketing Insider Group

Late in 2018, the powerhouse global communications firm Edelman teamed up with LinkedIn for an in-depth study on the impact thought leadership has on market demand. Here are some key takeaways from the study: Groundbreaking research starts with a thought-provoking question.