Hootsuite

APRIL 29, 2021

engineers to make the entity more competitive in the global market. The integration is expected to lead to a substantial expansion of the user base, as LINE and Yahoo Japan catered to the so-called ‘10-20 generation’ and ‘40-50 generation,’ respectively,” reads Naver’s 2020 Annual Report. billion USD) and hire 5,000 A.I.

Branding 138

Branding User-Generated Promotion Food 138

Marketing Insider Group

JUNE 15, 2020

We are now up to over 8,000 different Marketing Technology (MarTech) applications, up from the year before (7,000+). What happened to the long-expected consolidation, what do you think the second half 2020/2021 results will show, and will we finally see consolidation in MarTech solutions?

Transform 135

Transform Law Marketing Marketers 135

Martech

JULY 12, 2021

But that changed in 2020, right? “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran. Think about shopping for fresh produce. The PIM is Salsify; the Dam is Widen.

Shoppers 125

Shoppers Shopper Market Millennials Retail 125

Litmus

OCTOBER 5, 2021

According to Forrester’s 2021 Global Marketing Survey , “71% of respondents agreed that buyers expect an experience that is personalized to their needs and preferences, and 74% agree that buyers expect an immediate response to their questions.”. Because of this, marketing organizations are inundated with data and insights.

CMO 111

CMO Transform B2C Marketing 111

Martech

JULY 22, 2021

According to Buchalter, the expansion of programmatic capabilities within OOH saw triple-digit growth for Place Exchange, even during the worst times in 2020. Marketers will find this inventory more brand safe than running the same ads on social platforms alongside controversial user-generated content. Read more here.

CMO 113

CMO Non-Profit Customer Journey Advertising 113

Welcome Software

JUNE 22, 2022

Global marketing spending took a big hit during the calamities and uncertainties of 2020. Although average company spending as a percentage of total outlays has not yet returned to pre-pandemic rates, marketing spending experienced a strong return in the last year, climbing from 6.4% billion in 2020 and will rise to $4.68

Analytics 40

Analytics Transform Global Marketing User-Generated 40

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. HBR) 72% of marketers consider content crucial for improving client retention. MarketingEvolution) Marketers allocate 15.9% (Statista) 45.1%

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Sprout Social

MAY 21, 2019

27% of marketers are already using Pinterest. Data published in January last year found that 27% of global marketers are already using Pinterest for promotion. It’s also helpful to use Pinterest analytics or a tool like Sprout Social to determine exactly what your audiences are responding to. million followers.

Millennials 112

Millennials Shoppers Food User-Generated 112

Marketing Insider Group

NOVEMBER 16, 2021

I remember telling Dave Munn , President and CEO of ITSMA, what a great place the MIT Samberg Conference Center was, and how I could not to wait to attend the 2020 Marketing Vision there. And then COVID-19 came along and threw a monkey wrench into those plans, as it did for virtually every other marketing organization on the planet.

Thought Leadership 94

Thought Leadership Transform Marketing Marketers 94

Customers.ai

NOVEMBER 7, 2023

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. In fact, according to the Contextual Advertising – Global Market Trajectory & Analytics report, the contextual advertising market is set to reach $335.1 billion by 2026, growing at a CAGR of 13.3%.

Outbound Marketing 122

Outbound Marketing Advertising Advertisers User-Generated 122

Marketing Insider Group

JUNE 22, 2020

In 2020, Arizona State University’s Seidman Research Institute unveiled the economic, social and fiscal impact of our program on individuals, families and the state of Arizona. A: Televerde understands the impact of incorporating analytics into our engagement decisions to produce the best results within our partnerships.

Telemarketing 97

Telemarketing Transform Education User-Generated 97

Pam Didner

APRIL 16, 2021

So, if you are in email marketing, can you document each step from the theme and headline creation, sourcing and selecting content, building your email, sending out, and tracking analytics? Well, if you want to be efficient and understand digital marketing, you need to go beyond just creative, email, campaigns and copywriting.

Marketing 96

Marketing Marketers Communications Manufacturing 96

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. One quarter of shoppers purchased apparel from websites outside of their home country in 2020. million in sales during Q3 2020 to $582.6 million in Q3 2021.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Welcome Software

AUGUST 9, 2022

Some ways to promote goods and services in online marketing include: websites (e.g., content marketing). Benefits of online marketing. There are at least three advantages to online marketing: Internet marketing is measurable. search engine optimization and banner ads). blogs (i.e., social media. mobile apps.

Market Trends 40

Market Trends Shoppers Marketing Marketers 40

Spiralytics

SEPTEMBER 26, 2024

The global market value for AI-generated deepfakes will reach USD 79.1 Dimension Market Research ) There are 95,820 deepfake videos in 2023a staggering 550% increase since 2019. Dimension Market Research ) There are 95,820 deepfake videos in 2023a staggering 550% increase since 2019. million by the end of 2024.

User-Generated 52

User-Generated Entertainment Global Marketing Market Research 52

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Unbounce

JULY 14, 2023

I think with revenue operations—whether you’re calling it revenue operations or marketing operations, I think there’s different flavors of that that you’ll see in the industry—um, I really like to think of us as a bit of a translation layer, between the business side and the tech side. What are they doing?

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

I think with revenue operations—whether you’re calling it revenue operations or marketing operations, I think there’s different flavors of that that you’ll see in the industry—um, I really like to think of us as a bit of a translation layer, between the business side and the tech side. What are they doing?

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

AUGUST 16, 2023

Something that I want to just call out to our listening audience is this role, growth marketing and having VPs of growth marketing, is an emerging and very important role in today’s marketing stack. They’ve got to deliver revenue, performance measurement, analytics, forecasting, and so on.

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. By analyzing your analytics and results, you find out what your audience responds to best. Try influencer marketing.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Econsultancy

MARCH 4, 2022

From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped up almost every facet of online retail. billion in 2020 – a jump of 20%. billion in 2020. billion, up from 2020’s $22.9 billion in 2020. ahead of 2020, as reported by Internet Retailing.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Econsultancy

DECEMBER 13, 2021

To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020. By the end of the year, TV ad spend is expected to jump 18% on 2020, which declined by 11% versus pre-pandemic levels.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Spiralytics

SEPTEMBER 26, 2024

The global market value for AI-generated deepfakes will reach USD 79.1 Dimension Market Research ) There are 95,820 deepfake videos in 2023—a staggering 550% increase since 2019. Dimension Market Research ) There are 95,820 deepfake videos in 2023—a staggering 550% increase since 2019. million by the end of 2024.

Entertainment 52

Entertainment User-Generated Global Marketing Market Research 52