Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. A great marketing pitch idea could be as big as an original campaign or as minor as adjusting your tone of voice on social.

Social Media Marketing 120

Social Media Marketing Key Performance Indicator Marketing Marketers 120

Unbounce

MARCH 12, 2024

When you look at it from the ecommerce angle, there’s another fundamental difference between these two types of products. Selling physical products involves a whole host of responsibilities including inventory management, shipping, handling, and the occasional wrestling match with bubble wrap.

Product 59

Product eCommerce eBook Shipping 59

Hubspot Marketing

FEBRUARY 15, 2024

Instead, automate your marketing using HubSpot software , powered by CRM data. Automate campaigns with workflows and bots, automatically handle tasks like emails and forms and expand to SMS and in-product marketing. Learn from the playbooks of Porsche and Lamborghini — get into experiential marketing. Image Source 3.

Branding 129

Branding Fashion Gen Z B2C 129

Martech

JULY 12, 2021

But that changed in 2020, right? We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “We are the global market leader, we only focus on the fresh berries side — strawberries, blueberries, raspberries, blackberries. The two talk to each other.

Shoppers 120

Shoppers Shopper Market Millennials Retail 120

Martech

MARCH 7, 2024

In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. In comparison to managing the digital advertising ecosystem without cookies, however, GDPR seems to have been relatively straightforward. Another is marketing analytics firm ChannelMix.

Advertising 107

Advertising Advertisers Analytics Place 107

Pam Didner

MAY 14, 2020

The struggles come from external and internal factors: External: Things were just moving too fast for marketing to react The image below shows the new case numbers in the US on a daily basis. At the end of February, (Ok, remember January and February of 2020? In addition, marketing budget tends to get cut at difficult times.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketing 137

CXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Learn why they worked and how to apply them to your business. Keep doing what works.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Hubspot Marketing

JUNE 26, 2023

Effective blog lead generation requires both creative and analytical skills. Depending on your analytics tool, this may require you to export data from two different sources and combine metrics using a VLOOKUP on Excel or Google Sheets. Export your traffic and lead numbers for individual blog posts for this time period.

eBook 145

eBook SEO Real Estate Promotion 145

Hootsuite

NOVEMBER 4, 2022

— 6Goddess Dash (@itsdashszn) March 1, 2020. Dear Manager – Pasha. Our VP of Product Marketing and Brand Christine Buck sums it up perfectly: “Amplify lets us show what it’s like to work for Hootsuite through the eyes of the beholder, our employees.” million of those views. Boom, done—that wasn’t hard, right?

Copywriting 104

Copywriting Shipping Promotion Social Media Marketing 104

Hubspot Marketing

JANUARY 20, 2023

To implement CTA testing, sort CTAs by click rate and conversion rate in your analytics software. Persona pain points you can focus on are topics you know your audience has questions about, such as sales analytics. Sid Kumar, director of product marketing at Exoprise , says they spend two-thirds of their marketing budget on search ads.

eBook 142

eBook CRM User-Generated Marketing 142

Use Insider

FEBRUARY 16, 2022

With self-quarantining, a rise in work from home, and mandated lockdowns, consumers are more concerned with entertainment, improving life at home, and productivity than ever before. This notes a shift in the kinds of products marketers should focus on, but how marketers get these products to consumers has also shifted.

Marketing Strategy 97

Marketing Strategy Shoppers Shipping Health 97

Pam Didner

MAY 26, 2020

Lack of direction or constant changes from management create chaos in marketing I often say that marketing is not a business strategy. Business goals and strategy need to be set first, then marketing can plan accordingly to help business and sales. So, what is a Marketing Continuity Plan?

Manufacturing 74

Manufacturing PR Marketing Marketers 74

Pam Didner

MAY 14, 2020

The struggles come from external and internal factors: External: Things were just moving too fast for marketing to react The image below shows the new case numbers in the US on a daily basis. At the end of February, (Ok, remember January and February of 2020? In addition, marketing budget tends to get cut at difficult times.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketing 70

Pam Didner

MAY 14, 2020

The struggles come from external and internal factors: External: Things were just moving too fast for marketing to react The image below shows the new case numbers in the US on a daily basis. At the end of February, (Ok, remember January and February of 2020? In addition, marketing budget tends to get cut at difficult times.

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketing 52

Unbounce

OCTOBER 24, 2023

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). Return on investment (ROI): Calculate the return on marketing investment for specific campaigns.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). Return on investment (ROI): Calculate the return on marketing investment for specific campaigns.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Rock Content

NOVEMBER 17, 2020

After some market studies and projections, Rock Content decided to incorporate all managed domains, including the Spanish-language blog, into the company’s root domain: rockcontent.com. In a bit, we’ll detail all of these actions and how they led us to the 2 million sessions we celebrated in 2020.

SEO 86

SEO User-Generated Digital Marketing Copywriting 86

Litmus

MARCH 8, 2016

“How will email marketing change by the end of the decade?”. That’s the question we posed to 20 experts for our Email Marketing in 2020 report. For our Email Marketing in 2020 report, Litmus asked 20 experts to share their vision of what email marketing will look like in the year 2020.

Email Marketing 65

Email Marketing User-Generated Marketing Marketers 65

Martech

OCTOBER 26, 2022

It launched a CDP , to be known as 360 Audiences in 2020. Back in 2020, Chris O’Hara, then Salesforce’s VP of product marketing, spoke of integrating Salesforce CDP with the sales and service clouds as well as the marketing cloud. Now Salesforce is dreaming of Genie. Getting clearer on Genie.

CRM 82

CRM Analytics Customer Product Marketing 82

Sprout Social

OCTOBER 4, 2022

Employee Advocacy by Sprout —an employee-driven advocacy hub built into your social media management platform—makes it possible to boost reach while cutting ad costs by turning your employees into brand advocates. As Sprout’s Product Marketing Manager Rae Repanshek explains, “Running an advocacy program shouldn’t feel like a second job.

Branding 79

Branding Thought Leadership PR Promotion 79

Litmus

AUGUST 7, 2020

So please join me in welcoming Lauren Smith, who is our enterprise marketing director, and Scott Epple, who is our principal product manager. My name is Lauren, and I’m on the product marketing team right here at Litmus. But yeah, I’m a product manager, as you said, Jason. Thanks, Jason.

Copywriting 76

Copywriting Whitepaper Product Customer 76

Buffer Marketing

DECEMBER 13, 2022

Thread 🧵 // pic.twitter.com/QBbeYs3pBJ — Jack Appleby ☕️ (@jappleby) September 8, 2020. Our social media manager Mitra is always engaging with our Twitter community by asking questions and getting their feedback. Small business owners: What’s one tool you can’t live without?

Law 107

Law User-Generated Entertainment Social Media Marketing 107