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The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot Marketing

Social media is an undeniably powerful marketing tool in 2020. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? With social media analytics tools. Below is a screenshot of an analytics report HubSpot provides. Price: $49-248/mo.

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5 Google Analytics 4 ‘flaws’ that you can use to your advantage

Search Engine Land

Marketers have criticized Google Analytics 4 since it was released in late 2020. This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA). GA4 is the predominant platform for measuring website performance and user behavior.

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What is call analytics and how does it deliver key insights to marketers?

Martech

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. businesses were forecast in 2020, according to BIA Advisory Services.

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How to Manage Instagram Followers Effectively and Efficiently

Hootsuite

Wondering how to manage your Instagram followers? Not sure what it even means to manage your Instagram followers? But before we get started, know that managing your followers doesn’t mean trying inauthentic growth hacks like Instagram automation or buying followers. How to manage Instagram followers efficiently and effectively.

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The deprecation of Google Analytics (as we’ve known it)

Martech

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). GA4 was announced in October 2020 but wasn’t met with widespread eagerness that would be expected for a new, robust product.

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Infutor acquired by risk management vendor

Martech

Analytics-driven risk management platform Verisk has announced the acquisition of Infutor, one of the best-known players in the identity resolution and consumer intelligence space. New Jersey-based Verisk provides risk evaluation and management capabilities to verticals including insurance, energy and finance. households.

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40 Remote Work Stats to Know in 2020

Hubspot Marketing

In 2020, workplaces are embracing remote work options more than ever before. During this time, I'm able to build out content strategies, take time for analytics reporting, and churn out hefty blog posts with limited interruption. As a manager, you may wonder what your employee is doing when you can't track them in person.