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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. Source: Pinterest Read 23 Pinterest Demographics for Social Media Marketers for more on determining your target audience. Olivia can relate.

Gen Z 120
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60 social media statistics marketers need to know in 2025

Hootsuite

Instagram is the fastest growing social media platform , YouTube remains the most used across all ages, and Facebook has the most users. adults, doubling in popularity since 2020. The average social media engagement rate is 1.4% Back in 2020, Facebook held the edge with 36% of U.S. Source: Pew Research 24.

Gen Z 111
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Social media advocacy: How to promote a cause in 2025

Hootsuite

Hootsuite Analytics is a social media analytics tool that lets you easily track the performance of all your social channels in one place so you can replicate what works and get more engagement. Hootsuite Analytics collects your stats from Facebook, Instagram, Twitter, LinkedIn, and TikTok.

Promotion 104
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How to Get Verified on Instagram: 2 Ways To Get Your Blue Check in 2025

Buffer Marketing

If you are a brand or business, getting verified could be a powerful tool in your social media marketing strategy : It adds credibility — this can be key if you're sharing important research, news, or articles. A 2020 study  of 6.5 2: Get media mentions Easier said than done, but entirely possible.

PR 110
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Connect and convert with WhatsApp marketing software

Sprout Social

Creative WhatsApp marketing strategies Brands also use WhatsApp as a creative marketing channel to launch and manage marketing campaigns that take advantage of the apps reach and its direct messaging functionality. Adidas is one of the pioneers of WhatsApp marketing, designing campaigns as far back as 2015.

Gen Z 68
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71 Content Creators Statistics: Key Insights (2025)

Spiralytics

Expanding the content creator community With millions joining the content creator economy since 2020, the industry has shifted dramatically, with platforms like YouTube and TikTok drawing vast numbers of individuals. Over 165 million content creators have joined social media since 2020.

Gen Z 52
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Social Media Crisis Management: Tips to Do It Like the Big Brands

SocialPilot

Watch for sudden spikes in negative comments or viral complaints using a social media analytics dashboard. That’s why the first step in a social media crisis management plan is to hit pause on all scheduled posts and reassess your messaging. Keep an eye on mentions, hashtags, and audience sentiment.