Litmus

JUNE 17, 2025

Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. Email list hygiene and personalization data management are foundational for segmentation and personalization that your customers (and stakeholders) love.

Branding 87

Branding CRM Email Marketing Analytics 87

Whos Mailing What

JUNE 13, 2025

In recent years, numbers showed that direct mail has an average response rate of 4.4%, compared to 0.12% for email marketing. It also plays an important role in integrated, omnichannel marketing approaches. What makes direct mail even more impactful is its ability to stay at the top of the customer’s mind. All Rights Reserved.

Direct Mail 89

Direct Mail Industry Insights Real Estate Transform 89

Hubspot Marketing

JULY 17, 2025

Built-in email marketing: Create, send, and track email campaigns without leaving the CRM, with automatic list segmentation based on giving patterns. Its free tier provides comprehensive donor management, email marketing, and basic automation for up to 1 million contacts — unmatched in the industry.

CRM 72

CRM Finance Transform Non-Profit 72

Martech

MAY 13, 2025

Today, it’s 2020 all over again, but with tariffs. Some were spectacular. Most weren’t, although many became more helpful or reassuring as the pandemic wore on and we learned what our customers needed to hear from us. We face another unexpected bout of uncertainty and apprehension.

Customer loyalty 86

Customer loyalty Customer Price Retail 86

Martech

APRIL 25, 2025

Email marketers should take note. Before 2020, I would’ve listed email newsletters as my go-to source for staying updated on topics I cared about. That shift got me to rethink my email marketing strategy. I started asking myself: Why do I skim past most emails but pause on a few?

Copywriting 111

Copywriting Email Marketing Promotion Place 111

Duct Tape Marketing

OCTOBER 23, 2024

That’s right—we tried to get rid of email, but it looks like it has entered the chat again. Our conversation covers the importance of simplified copy, the enduring effectiveness of email marketing, the dynamics of mobile versus desktop conversions, and the rise of Instagram as a leading platform for conversions. That's right.

CRM 77

CRM Transform Copywriting Marketing Automation Platform 77

Martech

APRIL 18, 2025

It’s not you it’s your email strategy. The playbook that worked in 2020 is collecting dust in 2025. More than you’d like. You didn’t cut corners. You proofed, segmented, tested. Why is performance dropping? The “Hi, {First Name}!” ” intro? The once-a-month batch-and-blast?

Whitepaper 126

Whitepaper Thought Leadership Price Education 126

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 175

Marketing Strategy Transform Thought Leadership User-Generated 175

Adobe Experience Cloud Blog

JANUARY 15, 2020

It’s safe to assume that most of them are online and using the internet on a daily basis, so increasing digital marketing efforts in 2020 will definitely help. . 73% of marketers believe their social media marketing efforts are somewhat working for their business. Email marketing. Social media marketing.

Digital Marketing 176

Digital Marketing Traditional Marketing Social Media Marketing Marketing 176

Neil Patel

NOVEMBER 7, 2020

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The 5 Top Email Marketing Companies in The World. Email marketing is effective, no doubt.

Email Marketing 112

Email Marketing eCommerce Thought Leadership Copywriting 112

Litmus

FEBRUARY 27, 2020

The email industry is constantly changing, but what are the trends that really matter in the years to come—and how can marketers prepare? We asked leading industry experts to share their visions for how some of the most crucial elements of email marketing will change in the next decade. Get your copy ?. The result?

Email Marketing 116

Email Marketing Market Trends eBook Law 116

Litmus

SEPTEMBER 9, 2021

Email marketing continues to be unmatched when it comes to the return on investment it drives. Over 2,000 marketers weighed in to help us discover trends behind these returns. Transcript: The ROI of Email Marketing. Email consistently delivers an unmatched return on investment (ROI) every year. Absolutely.

Email Marketing 145

Email Marketing PR Analytics CMO 145

Litmus

SEPTEMBER 21, 2020

The email landscape is always changing, and this year has been no different. Which is why we’re releasing a second State of Email report for 2020. I shared this in our Litmus Weekly email last week (if you don’t get that email, I highly recommend it—and you can subscribe here ), but I’ll share with you here, too.

eBook 131

eBook Email Marketing Management Marketing 131

Martech

AUGUST 17, 2021

Agile marketing was around long before the pandemic. But the sudden economic and cultural shifts, reversals and shutdowns throughout 2020 forced many marketers to remake everything from their marketing plans for the year to the mechanics of getting emails out the door. Download the Email Marketing Periodic Table.

Email Marketing 145

Email Marketing Marketing Marketers Health 145

Hootsuite

JULY 31, 2020

Top Facebook updates you need to know in 2020. July 2020 Facebook updates. — Matt Navarra (@MattNavarra) July 14, 2020. June 2020 Facebook updates. — whimchic (@whimchic) June 13, 2020. New email marketing tools now available for small businesses. Taking action with anti-hate measures.

Transform 145

Transform Management Shoppers Law 145

Hootsuite

SEPTEMBER 1, 2020

Top Facebook updates you need to know in 2020. August 2020 Facebook updates. 2020 Voting Information Center. The 2020 U.S. — Rob Leathern (@robleathern) August 18, 2020. July 2020 Facebook updates. — Matt Navarra (@MattNavarra) July 14, 2020. June 2020 Facebook updates.

Non-Profit 145

Non-Profit Transform Advertisers Advertising 145

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology.

Email Marketing 143

Email Marketing Branding Marketing Marketers 143

Marketing Insider Group

DECEMBER 9, 2019

What integration means is that all aspects of content marketing are working together from PR to social media to email marketing. Each piece of your content marketing works to reinforce this message, as well. What Are Your 2020 Content Strategy Plans? How Are You Measuring Your Content Strategy’s Performance?

Marketing Strategy 136

Marketing Strategy Content Marketing Marketing Marketers 136

Neil Patel

SEPTEMBER 28, 2020

Marketing channels – Each marketing channel has its own set of data to be analyzed. Social media, for instance, has metrics such as engagement and likes, whereas email marketing focuses more on open rates and click-throughs. NP digital offers a full range of digital marketing services in addition to analytics.

Analytics 145

Analytics Transform Digital Marketing Communications 145

Hubspot Marketing

MARCH 28, 2022

Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. How Are Data Privacy Changes Affecting Email Marketing Strategies?

Email Marketing 141

Email Marketing Marketing Marketers Marketing Strategy 141

Litmus

FEBRUARY 15, 2021

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. While BIMI promises more trust for subscribers and email senders, support is still limited. As of October 2020, the official BIMI adoption chart shows that: Yahoo!,

Email Marketing 135

Email Marketing Marketing Marketers Branding 135

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff. Image Source.

Email Marketing 139

Email Marketing eCommerce Price User-Generated 139

Litmus

SEPTEMBER 16, 2020

The tech industry is buzzing with these two words, and email marketing is no exception. In 2018, Apple added Dark Mode to its desktop email client. There’s no denying it… Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers.

Email Marketing 145

Email Marketing Marketing Marketers Customer 145

Litmus

JULY 12, 2021

Opposites give each other meaning and provide email marketers with opportunities to experiment and have fun. While Black Friday tends to dominate the end-of-year email sales spotlight in some countries, there’s another holiday to try on for size—Singles’ Day. 8 Singles’ Day email examples. email marketing campaigns.

Email Marketing 116

Email Marketing Marketing Marketers Promotion 116

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. We email marketers must explore how the current toolset can help us achieve our goals in the business. Dig deeper: 3 ways email marketers should actually use AI 2. Why the shift?

Email Marketing 138

Email Marketing Marketing Marketers Marketing Plan 138

Martech

MAY 19, 2022

We hope you’ll take this opportunity to download this free buyers’ guide that looks at today’s email marketing technology and walks you through what you should consider before adopting a new platform or making the switch from your current provider. Email marketing platforms and financial activity. Let us know!

Email Marketing 117

Email Marketing Finance Marketing Marketers 117

Martech

JUNE 3, 2022

Average click-through rates dropped from 3.43% in 2020 to 2.13% last year, while average open rates remained essentially unchanged (22.15% versus 22.02%). Read next: What is email marketing and how are platforms helping brands succeed? The recipe for email marketing is continually changing. Why we care.

Email Marketing 117

Email Marketing Marketing Marketers Digital Marketing 117

Martech

SEPTEMBER 2, 2021

14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. . As email marketers, we need to have a greater sense of purpose. I’m looking forward to MarTech on Sept.

Email Marketing 133

Email Marketing Key Performance Indicator Marketing Marketers 133

Neil Patel

AUGUST 13, 2020

They help you create a library of visual assets by repurposing content as well so you can walk away with all the visual content marketing material you need. Action Rocket — Best for email marketing and design. There’s a reason 93% of B2B brands use email to distribute the content they create — it works. Because it does !

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

Litmus

NOVEMBER 27, 2020

But 2020 has been a year. But it’s also Native American Heritage Month, the time of Diwali, Veteran’s Day, Transgender Day of Remembrance, the month of the US elections in 2020, and even National Calzone Day. What I’m thankful for in 2020. Don’t let anyone tell you that email marketing, design, or development is easy.

Email Marketing 103

Email Marketing Marketing Marketers Health 103

Hubspot Marketing

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? If your team wants a full-service platform for marketing and sales data, Grow.com is a good option. ActiveCampaign.

Analytics 145

Analytics Key Performance Indicator Price Marketing 145

Hubspot Marketing

MARCH 6, 2020

Now, imagine if I opened this email on my phone and the image was low-quality, the text was too small to be read, and the call-to-action button was broken — as someone who prefers to read email marketing messages on their phone, this would frustrate me and, ultimately, drive me to unsubscribe from the email list altogether.

Marketing 145

Marketing Marketers Email Marketing eCommerce 145

Litmus

SEPTEMBER 17, 2020

2020 has us asking a lot of questions. Taking two weeks or more to produce a single email just doesn’t cut it anymore. Enter the agile email workflow: your new way to create quality emails fast. Send and analyze emails without missing a beat. The post How To Do Email Marketing—Fast appeared first on Litmus.

Email Marketing 100

Email Marketing eBook Marketing Marketers 100

Neil Patel

AUGUST 18, 2020

Stryde is an eCommerce-specific digital marketing agency working with small and large companies all over the world. While they focus on other aspects of digital marketing like SEO and email marketing , PPC is a huge part of what they do. The post The 5 Best PPC Companies of 2020 appeared first on Neil Patel.

Non-Profit 145

Non-Profit eCommerce B2C Advertisers 145

Marketing Insider Group

NOVEMBER 25, 2019

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. While technologies such as AI and data-driven marketing will certainly be big trends for 2020, the overarching focus will be on people, not technology.

Market Trends 112

Market Trends Transform Marketing Marketers 112

Neil Patel

NOVEMBER 4, 2020

And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. What Amazon marketing companies can you trust? The 5 Top Amazon Marketing Companies in The World.

Shoppers 145

Shoppers Marketing Marketers Transform 145

Litmus

AUGUST 31, 2020

You may have heard us talking about the 3 pillars of email marketing at different points, but may not know how to put them into practice. We’ve got you covered in our ebook, The 3 Pillars of Email Marketing. Email delivers a consistently high average ROI, but there are ways to make your efforts go even further.

Email Marketing 112

Email Marketing eBook Marketing Marketers 112