Marketing Insider Group

FEBRUARY 27, 2020

When it’s time to think of an event theme, sometimes the idea well runs dry. Your pre-event promotion team is chomping on the bit to get the word out, and all you have is a blank screen. You need a fail-safe guide that can help you choose a theme that will practically guarantee a successful event. What are their needs?

Pharmaceutical 100

Pharmaceutical Event Marketing Health Promotion 100

Martech

JANUARY 20, 2022

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? On24 Growth, 2018 to 2020.

Thought Leadership 142

Thought Leadership Marketing Marketers Whitepaper 142

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Unfortunately, each marketing tactic cannot be evaluated in the same way.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Marketing Insider Group

JULY 15, 2021

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement.

Transform 145

Transform Education Analytics Promotion 145

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 132

Copywriting CMO PR Social Media Marketing 132

Rock Content

MAY 5, 2020

In response to Coronavirus, and amid the fear of attending and sponsoring large events, many marketing teams are now forced to switch gears and think of alternative tactics away from event marketing, to accelerate pipeline while keeping the health of others in mind. This is the time to scale up content.

Manufacturing 124

Manufacturing Food Promotion Education 124

Martech

JUNE 26, 2024

The other, more established, launched its first user conference this year and is still discovering new ways to extend the value of that event. was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. Goldcast.io

eBook 114

eBook Event Marketing User-Generated B2C 114

Neil Patel

MAY 4, 2021

Facebook is the most popular, with 94% of marketers using Facebook worldwide as of January 2020, followed by LinkedIn with 76%. Facebook is by far the most popular, with 61% market share in 2016. You can follow her social accounts to see which events she attends. Why not make it a priority for marketing yourself?

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Marketing Insider Group

MARCH 23, 2020

While some companies chase people around the web with ads and fill their sites with product promotions, we believe in the power of consistent content marketing to reach, engage, and convert relevant audiences to your business. For me that includes: Content Marketing articles 1x per week. Marketing Strategy articles 1x per week.

Thought Leadership 145

Thought Leadership Customer Digital Marketing SEO 145

Pam Didner

OCTOBER 15, 2022

Whether it’s SXSW, Black Hat, or any other major summits, many components are usually involved in a big tech event – keynotes, exhibits/network lounges, and training/breakout sessions. Bringing events to life is stressful and tedious work. However, I know many event managers thrive on managing complex events.

Management 83

Management Promotion Event Marketing Entertainment 83

Econsultancy

MARCH 9, 2022

I recently spoke with the company’s CEO, JR Sherman, to discuss his industry, the impact of the pandemic and “navigating the most significant advancement in experiential marketing since the internet was embraced in the late nineties.” ” What are the key pillars of effective event marketing?

Event Marketing 52

Event Marketing User-Generated Entertainment Marketing 52

Marketing Insider Group

JUNE 9, 2020

The CMOs of today must refocus their marketing efforts on meeting the customers’ needs rather than on simple promotion. Why Successful Marketing Is More Than Just Advertising. marketing approach from creative brand advertising towards business growth and satisfying customer needs better.

CMO 144

CMO Transform Advertisers Advertising 144

Pam Didner

MAY 14, 2020

The struggles come from external and internal factors: External: Things were just moving too fast for marketing to react The image below shows the new case numbers in the US on a daily basis. At the end of February, (Ok, remember January and February of 2020? Then, a series of unfortunate events just piled on, one after the other.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketing 137

Pam Didner

MAY 14, 2020

The struggles come from external and internal factors: External: Things were just moving too fast for marketing to react The image below shows the new case numbers in the US on a daily basis. At the end of February, (Ok, remember January and February of 2020? Then, a series of unfortunate events just piled on, one after the other.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketing 70

Exposure Ninja

OCTOBER 2, 2023

This guide combines some of the best examples of traditional and digital marketing types to help you understand how various marketing campaigns look and how different platforms are used. Let’s start with traditional marketing. Print Marketing Examples Print marketing refers to any marketing material that’s printed.

PR 52

PR Marketing Marketers Promotion 52

Pam Didner

MAY 14, 2020

The struggles come from external and internal factors: External: Things were just moving too fast for marketing to react The image below shows the new case numbers in the US on a daily basis. At the end of February, (Ok, remember January and February of 2020? Then, a series of unfortunate events just piled on, one after the other.

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketing 52

Econsultancy

DECEMBER 13, 2021

To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020. By the end of the year, TV ad spend is expected to jump 18% on 2020, which declined by 11% versus pre-pandemic levels.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Marketing Insider Group

JANUARY 6, 2020

Is your 2020 calendar already filling up? Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. And if you’re looking for great keynote speakers for your next business conference or marketing event, feel free to contact me about my availability.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20