Martech

JANUARY 25, 2022

.” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. The report does not, however, underestimate the growing importance of TikTok which hit one billion active users last year and is experimenting with social commerce. billion in 2021 to $22.2

Influencer Marketing 98

Influencer Marketing Marketing Marketers Education 98

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. users in 2020. The social network saw 20.4% million users, in 2020. Instagram users will spend an average of 28 minutes per day on the platform in 2020. million U.S.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 104

CMO Gen Z Thought Leadership Entertainment 104

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hootsuite

NOVEMBER 9, 2020

Don’t throw your TikTok marketing strategy out the window just yet. Learn how to set TikTok up for business and how to tackle TikTok influencer marketing and more. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. — Taylor Lorenz (@TaylorLorenz) August 14, 2020.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Fashion 145

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. million (AU$943.8 million) in 2025.

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Hootsuite

AUGUST 17, 2020

Paid and organic social are different beasts best harnessed for different goals. If you’re new to paid social, 2020 is an interesting time to get started. Confinement during the pandemic has people using social media more all over the world. So where does that leave your brand’s social media marketing strategy ?

User-Generated 145

User-Generated Advertising Advertisers Social Media Marketing 145

Rock Content

JUNE 18, 2020

The year 2020 threw a curveball at us. But among all lessons we learned, there is one we want to discuss in this article: Digital Marketing. So, why not take a moment to talk about examples of a great online marketing strategy? Social media marketing. Content Marketing. Why try it. Why try it.

Marketing Strategy 72

Marketing Strategy User-Generated Marketing Marketers 72

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Rock Content

JUNE 15, 2020

It is essential for your social media marketing strategy and for boosting your business. It would be influential in your collaboration with other brands or even influencers. Influencers. One of the most cost-effective ways of reaching niche audiences and increasing your followers is influencer marketing.

User-Generated 75

User-Generated Social Media Marketing Advertising Advertisers 75

Hootsuite

MAY 2, 2022

This Instagram Reel serves as a reminder to social media marketers that sometimes the simplest ideas are the most effective and speaks to the video’s format as being to communicate an idea or practice without actually using any words. Instagram boasts a 1.50% engagement rate for video posts. You read that right. Try it for Free.

Gen Z 142

Gen Z Social Media Marketing Digital Trends Fashion 142

Hootsuite

SEPTEMBER 1, 2021

The highest-paid fitness influencer is Demi Bagby , who made over $3 million from less than 50 ads in 2020. A study on influencer marketing found that in December 2019, 16% of U.S. marketers planned to use TikTok for influencer campaigns—but in March 2021, that number went up to 68%. shop now at AE.com!

Food 145

Food Fashion Influencer Marketing Branding 145

Econsultancy

DECEMBER 6, 2021

Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Analysis indicates that combined spend on these platforms grew by 43% year-on-year during Q3 2021, matching the peak seen in 2020’s golden quarter.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Hubspot Marketing

MAY 2, 2023

A new social media platform is in town, and it’s quickly picking up steam. It was originally launched in Japan in 2020 and became available in the U.S. On platforms such as Instagram and TikTok where influencer marketing is to be expected, users can often feel constantly sold to. and UK in February 2023.

Real Estate 141

Real Estate User-Generated Fashion Food 141

Sprout Social

MAY 12, 2025

According to Sprouts 2024 Influencer Marketing Benchmarks Report , TikTok influencers in the travel space have an average engagement rate of 3.36%. In 2020, her book sales shot from 12,000 to over 1 million in Australia alone, thanks to #BookTok recommendations.

Gen Z 70

Gen Z Transform Fashion Food 70

Hubspot Marketing

MAY 2, 2023

A new social media platform is in town, and it’s quickly picking up steam. It was originally launched in Japan in 2020 and became available in the U.S. On platforms such as Instagram and TikTok where influencer marketing is to be expected, users can often feel constantly sold to. and UK in February 2023.

Real Estate 133

Real Estate User-Generated Fashion Food 133

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Social media for retail: How to create a compelling customer journey. — wilko (@LoveWilko) March 1, 2020.

Retail 124

Retail Customer Customer Journey Promotion 124

Hootsuite

APRIL 7, 2022

One of the newer social media apps on this list, Clubhouse was released in March 2020 for iOS. Even though its moment in the sun might be over already, Clubhouse had an undeniable impact on the social media landscape. Hot on the heels of Clubhouse, Twitter Spaces launched in November 2020. Twitter Spaces.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Martech

FEBRUARY 11, 2022

Don’t underestimate the growing impact on marketing of the short-form video format represented by YouTube Shorts, Instagram Reels and, of course, Tik Tok. And, monetization options for creators may also help drive adoption as well as influencer marketing opportunities on YouTube. Additional reporting by Kim Davis.

User-Generated 121

User-Generated Influencer Marketing Analytics Digital Marketing 121

Hootsuite

MAY 9, 2023

Your social media content is technically your owned content until you put it up on a site that retains ownership of the content, like Quora or Reddit. Email marketing. Email marketing is both a channel and a type of content. A 2020 Statista survey found that for every U.S. Boosted social posts.

Whitepaper 120

Whitepaper Key Performance Indicator Food Influencer Marketing 120

Sprout Social

MARCH 31, 2022

Released in 2020, Reels represent Instagram’s response to TikTok re: short-form video. Although TikTok ads are still relatively young, they’re becoming a staple of influencer marketing campaigns as creators show off their latest purchases. appeared first on Sprout Social. What are Instagram Reels?

Gen Z 140

Gen Z Entertainment Law Fashion 140

Hootsuite

MARCH 16, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. In addition to the In-Feed Video ads, you’ll also see influencer marketing campaigns. Here’s your complete guide on how to advertise on TikTok. For example, @princezee with 1.9

Advertising 145

Advertising Advertisers User-Generated Marketing 145

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. I worked hard. Select Your Channels.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Hubspot Marketing

JANUARY 20, 2023

Consider influencer marketing. However, experimenting with influencer marketing does not necessarily come with a hefty price tag. If you have some wiggle room in your budget, you can partner with nano-influencers or micro-influencers. Invest in employee knowledge.

eBook 143

eBook CRM User-Generated Marketing 143

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hootsuite

MARCH 23, 2022

Selling products and services directly on social media (e.g. via Instagram Shops or by hooking up your online store to social media) is social commerce. The global influencer market size hit a record $13.8 47% of Instagram influencers have between 5,000 to 20,000 followers, 26.8%

Affiliate Marketing 126

Affiliate Marketing Fashion Influencer Marketing Price 126

Bannerflow

FEBRUARY 23, 2021

Thriving in such a climate can be assisted by understanding the latest and future marketing trends. Many marketers have helped clients work through the challenges 2020 posed and flourish – so there’s a real feeling that 2021 can be prosperous in the digital marketing arena. Virtual events.

Market Trends 97

Market Trends Transform Logistics Marketing 97

Hootsuite

JANUARY 24, 2023

We’ve compiled a list of the top TikTok influencers in 2023, so you can get an idea of who’s making waves on TikTok and how to start your influencer marketing program. In 2020, she became the youngest individual ever to make it onto Fortune’s 40 Under 40 list. Learn from the pros!

Fashion 126

Fashion Entertainment Social Media Marketing Influencer Marketing 126

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda.

Communications 122

Communications PR Gen Z Analytics 122

Hootsuite

SEPTEMBER 7, 2022

According to Bluecore, 59% of Black Friday sales were made by first-time shoppers in 2020!) Work with influencers. Influencer marketing is a powerful tool. One recent survey found that 8% of shoppers had bought something in the past 6 months because an influencer promoted it. View this post on Instagram.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Neil Patel

OCTOBER 9, 2020

Are you looking to boost your social media sales and get the most out of your digital storefront? Updates to Instagram Live have made it one of the hottest sales trends right now, and Instagram’s e-commerce features plus the high success rate of social media marketing have made digital sales easier than ever.

User-Generated 143

User-Generated eCommerce Promotion Shoppers 143

Hootsuite

AUGUST 11, 2020

A post shared by Dee Campling (@deecampling) on Jul 27, 2020 at 10:50am PDT. A post shared by Will | Going Awesome Places (@goingawesomeplaces) on Jun 9, 2020 at 4:30pm PDT. — Instagram (@instagram) July 7, 2020. A post shared by Hootsuite (@hootsuite) on Apr 22, 2020 at 4:29pm PDT. Craft a great bio and profile.

User-Generated 145

User-Generated Promotion Branding Place 145

Hootsuite

MARCH 31, 2020

The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools. Consistently providing valuable content gives followers a reason to stay tuned to your social channels while building rapport and establishing your industry expertise. See Social media marketing.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Hootsuite

JANUARY 24, 2023

We’ve compiled a list of the top TikTok influencers in 2023, so you can get an idea of who’s making waves on TikTok and how to start your influencer marketing program. In 2020, she became the youngest individual ever to make it onto Fortune’s 40 Under 40 list. Learn from the pros!

Fashion 117

Fashion Entertainment Social Media Marketing Influencer Marketing 117

Hootsuite

JANUARY 13, 2022

This is why people don’t trust marketers or advertisers. In fact, only 9% of Americans trust mass media “a great deal,” which is no surprise given the influx of fake news since the 2020 global pandemic. More cost-effective than influencer marketing. Social media content (e.g., Next to nothing.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145