Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. IGTV takes center stage.

User-Generated 93

User-Generated Influencer Marketing Promotion Branding 93

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Rock Content

JUNE 18, 2020

The year 2020 threw a curveball at us. But among all lessons we learned, there is one we want to discuss in this article: Digital Marketing. So, why not take a moment to talk about examples of a great online marketing strategy? Content Marketing. Another thing we were remembered in 2020 is that good information matters.

Marketing Strategy 72

Marketing Strategy User-Generated Marketing Marketers 72

Rock Content

JUNE 15, 2020

It now has more than a whopping one billion monthly active users from common people, content writers and bloggers , marketers , and business owners. Remember that Instagram Stories is a kind of “slideshow” and users can watch them only for 24 hours. Influencers. User-generated posts. Creative content.

User-Generated 75

User-Generated Social Media Marketing Advertising Advertisers 75

Hubspot Marketing

MAY 2, 2023

It was originally launched in Japan in 2020 and became available in the U.S. At its core, Lemon8 is a photo-sharing app designed to inspire users. By the end of 2022, over 450 million active users were on Pinterest. Not too shabby, though the user base is significantly smaller than the likes of YouTube (2.6

Real Estate 123

Real Estate User-Generated Fashion Food 123

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

Gen Z 139

Gen Z User-Generated Millennials Marketing 139

Hubspot Marketing

MAY 2, 2023

It was originally launched in Japan in 2020 and became available in the U.S. At its core, Lemon8 is a photo-sharing app designed to inspire users. By the end of 2022, over 450 million active users were on Pinterest. Not too shabby, though the user base is significantly smaller than the likes of YouTube (2.6

Real Estate 116

Real Estate User-Generated Fashion Food 116

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. 44% of all internet users regularly look up brands on social media networks. If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok?

Energy 144

Energy User-Generated Influencer Marketing Fashion 144

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Martech

FEBRUARY 11, 2022

Mohan did not go into detail about what to expect from these new analytics capabilities other than that they’re meant to help “generate concrete content ideas for upcoming videos.”. Get the daily newsletter digital marketers rely on. Being able to reply via a Short can keep users engaged on the platform for longer.

User-Generated 114

User-Generated Influencer Marketing Analytics Digital Marketing 114

Econsultancy

JUNE 1, 2022

The brand, which was founded in 2020, has used social-first content from the get-go in order to drive brand awareness. According to founder Laura Mallows, the brand typically generates more revenue through one live shopping event than its flagship Cardiff store does in a week. Mallows Beauty. ♬ original sound – ????????

Branding 120

Branding User-Generated Transform Retail 120

Hubspot Marketing

JULY 28, 2022

Gifting powerhouse 1-800-FLOWERS had a record-breaking year in 2020 , and venture capital is flowing into startups like &Open ( $7.2m Another new player, Goody , sent 10,000 gifts in its first two months and has raised $32m since its 2020 launch. The B2B influencer space is currently underdeveloped and largely unmonetized.

Direct Mail 107

Direct Mail Gen Z Fashion Manufacturing 107

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hubspot Marketing

MARCH 21, 2024

As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketing 100

Marketing Marketers User-Generated Promotion 100

Hubspot Marketing

JANUARY 20, 2023

Invest in user experience insight tools to monitor user behavior. Estimated cost: $150 User experience insight tools help you see how your audience interacts with your website. You can use social media or industry-specific communities for research to understand your users’ pain points. Consider influencer marketing.

eBook 135

eBook CRM User-Generated Marketing 135

Sprout Social

MAY 10, 2022

Square secured the #1 spot on the Harris Poll by teaching Gen Zers how to become entrepreneurs through influencer marketing. Square’s brand marketing shines on TikTok as well. Planters is a great example of how brand marketing is a long game. On January 22, 2020, Planters announced the death of Mr. Peanut.

Gen Z 114

Gen Z Branding Law Transform 114

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. The Future of Social Media.

Digital Marketing 144

Digital Marketing Influencer Marketing Marketing Marketers 144

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

JANUARY 8, 2024

The pandemic birthed a rise in puppies, planting flowers in Animal Crossing , and podcasts — with 1.1m+ shows launched in 2020 alone. When a user scrolls through shows, the art should tell them what your show delivers. Did a certain topic generate a huge amount of listens? Collaborate with influencers. But you do you!

Affiliate Marketing 96

Affiliate Marketing Advertising Advertisers Promotion 96

Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. VC investment resulted in $105 billion raised in 2020 alone. That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. Experiential marketing.

Transform 103

Transform B2C Finance Affiliate Marketing 103

Hubspot Marketing

SEPTEMBER 28, 2022

The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of. In fact, TikTok saw a significant increase in users during the height of the pandemic, which directly contributed to a boom in the content creator economy. Image source.

Gen Z 85

Gen Z Influencer Marketing Entertainment Marketing 85

Girl Power Marketing

OCTOBER 14, 2021

When 67% of Baby Boomers own smartphones and account for 59% of digital purchases, it’s clear that this generation is more technologically savvy than younger generations give them credit for. With brands and marketers continuing to ignore them, Baby Boomers have effectively taken matters into their own hands.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Girl Power Marketing

OCTOBER 14, 2021

When 67% of Baby Boomers own smartphones and account for 59% of digital purchases, it’s clear that this generation is more technologically savvy than younger generations give them credit for. With brands and marketers continuing to ignore them, Baby Boomers have effectively taken matters into their own hands. ” .

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Hubspot Marketing

OCTOBER 17, 2023

More businesses are recognizing the value of affiliate programs as a cost-effective way to increase brand exposure, generate leads and drive sales. In fact, Google Trends shows that the global search interest for “affiliate marketing” has rapidly increased since 2020 — even reaching peak popularity in July 2023.

Affiliate Marketing 106

Affiliate Marketing Market Trends B2C Transform 106

Bannerflow

DECEMBER 16, 2021

To keep pace with competitors, you should make a robust social media advertising strategy an important aspect of your overall marketing plan. While 2021 has been another pandemic-affected year, we have seen shifts in comparison to 2020, so what will 2022 bring? The findings were split between influencers/celebrities and brands.

Advertising 98

Advertising Advertisers Influencer Marketing Entertainment 98

Hubspot Marketing

APRIL 9, 2024

Influencer Marketing "30% of brands already work with influencers/creators, and 42% plan to begin this year." ( HubSpot Instagram Marketing Report ) Influencer content is predicted to have a high ROI in 2024 , so it makes sense that more brands plan to work closely with creators.

Advertising 73

Advertising Advertisers PR Millennials 73

CXL

OCTOBER 16, 2022

Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’re customers for life who market your business for you (e.g., What makes customer acquisition different from marketing? Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Especially if you’re looking to reach users under the age of 30. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. TikTok users span 150 countries worldwide.

Advertising 141

Advertising Advertisers User-Generated Marketing 141

Unbounce

OCTOBER 24, 2023

A SaaS can sometimes offer a freemium or a free trial —that’s when you either have a free tier (which customers can use for no charge, but usually with fewer bells and whistles), or a specified amount of time (often 14- or 30-day trials) where users can test out the service to see if they like it before upgrading to the paid version.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

A SaaS can sometimes offer a freemium or a free trial —that’s when you either have a free tier (which customers can use for no charge, but usually with fewer bells and whistles), or a specified amount of time (often 14- or 30-day trials) where users can test out the service to see if they like it before upgrading to the paid version.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. There were a lot of commitments that were made in 2020 and beyond thinking about the value proposition.

Gen Z 107

Gen Z User-Generated Branding Education 107

Buffer Marketing

APRIL 10, 2024

Sponsored content — also known as influencer marketing — is a cornerstone of Instagram monetization — influencers and creators get the financial benefits of working with brands, and brands get access to highly engaged followers. Live Badges allow viewers to purchase virtual badges during a live broadcast.

Affiliate Marketing 98

Affiliate Marketing Non-Profit Finance Promotion 98

Econsultancy

MAY 25, 2022

Though social media usage and users increased in the pandemic, we are seeing something of a shift in attitude at the moment, with younger consumers seeking out new social experiences (and moving increasingly away from Facebook). Indeed, Facebook reported a dip in monthly active users for the first time back in February.

Health 102

Health User-Generated eCommerce Influencer Marketing 102

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. Take my case for example.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Hubspot Marketing

MARCH 30, 2020

The streaming platform gave me a larger community to connect with because of the chat section in each broadcast, where users can comment on the content they're seeing. It allows users to watch content they're interested in on a platform that supports long-form, live broadcasts. And, of those users, 80% are teen males.

Branding 119

Branding Non-Profit User-Generated Influencer Marketing 119

Neil Patel

JANUARY 27, 2021

That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Social Media Metrics (and Their Impact on Content Marketing).

Content Marketing 143

Content Marketing Marketing Marketers B2C 143