Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Gen Z

Hubspot Marketing

JANUARY 27, 2025

Googles 90-second Loretta ad from the 2020 Super Bowl (Tampa Bay Buccaneers 31 - Chiefs 9) cost the search behemoth $16.8 Amazons 90-second Before Alexa ad from 2020 cost $16.8 million on its wildly popular Budweiser ads between 1967 and 2020. or 7 and 10 p.m., depending on your time zone were projected to hit $19.12

Advertising

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. zettabytes in 2020 to 181 zettabytes by 2025. trillion USB sticks.

Transform

Martech

JULY 7, 2025

Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Not to replace marketers, but to make our work more efficient, creative and a little more fun. Not to replace marketers, but to make our work more efficient, creative and a little more fun. Not even close.

Copywriting

Martech

JULY 24, 2024

What does this mean for marketers? Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). professional teams, most of their fans live outside of the home market, said Salarvand. In the U.S.,

Gen Z

Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. That is a 16% increase over last year and more than twice the $26 billion in 2020. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts.

Advertising

Hubspot Marketing

JUNE 26, 2025

Since starting the Nudge podcast, I’ve regularly interviewed researchers and other experts in order to glean insights from psychology and apply them to marketing. Once you see the science — and understand exactly why these ads work — using the same strategies to improve your own marketing messages becomes much simpler.

Non-Profit

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. While they might offer seemingly attractive metrics, several considerations are crucial for marketers to avoid unintended consequences, particularly concerning the impact on publishers.

User-Generated

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. 32% of U.S.

Gen Z

Martech

OCTOBER 4, 2024

Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. If the changes disrupt current practices, it could create major challenges, making marketers doubt the accuracy of their metrics and the success of their digital ads.

Transform

Chief Martec

JANUARY 2, 2025

This is why it was a strategic error for marketing suites of the early 2010’s to downplay integrations with other products in the burgeoning martech landscape. To this day, iPaaS products many of which have evolved into “enterprise automation platforms” retain a strong presence in most marketing tech stacks.

Fashion

Hubspot Marketing

JULY 26, 2024

Consent Mode is a solution developed by Google for customers who use audience features for the following products: Google Analytics Google Ads Floodlight Conversion Linker If you’re an advertiser, publisher, developer, or website owner with a presence in Europe, consent is usually required to carry out marketing activities.

Law

Hubspot Marketing

JULY 23, 2024

In a 2020 study by Leo Burnett, Mike Treharne, and Richard Shotton ( cited in Richard’s book ), participants were shown ads with brand names containing missing letters, for example, "HS_C." This blog is part of Phill Agnew’ s Marketing Cheat Sheet series where he reveals scientifically proven tips to help you improve your marketing.

Promotion

Martech

JANUARY 13, 2025

These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers. How can consumer demands for data privacy coexist with the realities of effective digital marketing? blocklist providers.

Law

Hubspot Marketing

APRIL 21, 2025

I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. Is social media video marketing effective in 2025? Absolutely.

Social Media Marketing

Martech

OCTOBER 22, 2024

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Why we care. That genie is out of the bottle. A closer look.

eCommerce

Martech

APRIL 17, 2025

Current trends in marketing have the industry well-positioned for a rough economy. market share. Display grows despite smaller market share Overall display revenues hit $74.3 The revenue increase is happening despite display’s declining market share: Last year, it had 28.7% billion in revenue. billion with a 15.9%

Retail

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. Fortunately, the requirements help reputable email marketers by making best practices mandatory. “So The new requirements codify the very well-tested best practices of email marketing. in 2023 compared to 2020.

Price

Search Engine Land

AUGUST 5, 2024

A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. Google’s monopoly in general search increased from about 80% in 2009 to 90% by 2020. Why it matters. Between the lines. The big picture.

Law

Duct Tape Marketing

DECEMBER 18, 2024

Solving the Marketing Leadership Gap for Small Business written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I tackle a critical topic that small businesses face today: the marketing leadership gap.

CMO

Martech

MAY 8, 2025

” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. It’s staring us in the face from organizational charts, departmental KPIs and meeting structures where marketing, sales and IT leaders barely speak the same language. It’s an organizational one.

Transform

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Marketers know this, as seen in last month’s IAB data, which said 94% of advertisers were concerned tariffs would reduce their advertising budgets. Before today, predictions for U.S. over 2024 to between $5.42

Retail

Martech

JANUARY 9, 2025

Loyalty management across multiple brands and loyalty programs shared with partners (across regions and markets). Emarsys, acquired by SAP in 2020, this week reported that four in five (83%) consumers in the U.S. Loyalty journey planning. Metrics that track promotion performance, linked to financial systems to measure ROI.

Retail

Martech

JUNE 6, 2025

It requires both a strategy to revamp your new buyer journey and building real AI proficiency inside your marketing org — a skillset that’s becoming a career-defining edge in B2B marketing roles. What does AI-powered marketing actually look like in practice? Email: See terms. Here’s what worked — and where there’s room to grow.

Customer

Martech

SEPTEMBER 18, 2024

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.

Branding

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success.

Key Performance Indicator

Martech

JULY 16, 2025

In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. Common job titles include Marketing Technology Analyst or Martech Strategist. His framework maps roles based on their internal or external focus and whether they lean more toward process or technical execution.

Health

Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. "Your voice and your perspective matter," says creator and marketer Aarushi Singh. "There's The space is crowded, but it’s only getting more so.

Gen Z

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

CMO

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. What brands can do Salesforce has recommendations for addressing these market challenges: Leverage discounts. Also, 43% of shoppers are carrying more debt this year than they did in 2023. That makes sense.

Shoppers

Martech

JULY 29, 2024

Dig deeper: 67% of marketers say lack of training is primary barrier to AI adoption Yet despite this, a study from Deloitte shows that 30% of enterprise executives responding cited challenges in measuring and providing business value in AI initiatives as being one of their top three challenges. Many are also being asked to do more with less.

Transform

Backlinko

OCTOBER 21, 2024

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K Understanding Information Gain: Inside Google’s Black Box The 2020 Google patent application gave us insights into how the search giant evaluates content. But first, let’s touch on how Google thinks about knowledge.

SEO

Whos Mailing What

JUNE 13, 2025

News Industry Insights Tips & Tricks How-Tos Research & Reports Subscribe Meet The Mailers: Using Embellishments to Spark Engagement Divine Design: How a Gate Fold Triptych Became a Powerful Fundraising Tool 6 Legendary Direct Mail Campaigns That Changed the Marketing Game How is Direct Mail Marketing Used in Telecommunications?

Direct Mail

Litmus

JULY 31, 2024

As personalization becomes the norm for all kinds of marketing channels, I think it’s time for us to get more specific about these tactics that involve vastly different levels of resource and data to pull off and also have vastly different levels of impact, depending on the scenario. And here’s where things got blurry.

Logistics

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. This way, consumers are always in-the-know, no matter how influencer marketing shifts.

Gen Z

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. prior to 2020.

SEO

illumin

NOVEMBER 12, 2024

This nationwide patchwork of location and sector-specific regulations addresses everything from telecommunications to marketing. California was the first state to introduce its own privacy legislation in 2020, followed by Virginia the following year. Since then, similar laws have been passed in Colorado, Connecticut, and Utah.

Law