Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Top 5 social media trends for 2020.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

JANUARY 15, 2020

Keep reading to find out more about the user demographics of every major social media network. . General social media demographics. It has a daily and monthly active user base that far exceeds the population of any one country, and still continues to grow each year. Daily active users: 1.623 billion. Table of contents.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Hubspot Marketing

JULY 26, 2023

The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. It’s also worth noting the popularity of Skims products on TikTok. With over 5.2

Gen Z 89

Gen Z Millennials Law User-Generated 89

Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. A McKinsey report found that “Gen Z and Millennials across all income groups had the highest intent to splurge, at 55 percent and 54 percent.”

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hootsuite

JANUARY 7, 2020

The Instagram Explore page is made up of photos, videos, Stories—and, of course, products—tailored for each user based on “the people you follow or the posts you like,” according to Instagram. In other words, it is an endless scroll of accounts you might want to follow, posts you might want to like, and products you might want to buy.

Millennials 143

Millennials User-Generated B2C Fashion 143

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

Gen Z 138

Gen Z User-Generated Millennials Marketing 138

Marketing Insider Group

DECEMBER 30, 2014

Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas. trillion by 2020.

Millennials 95

Millennials Content Marketing Finance User-Generated 95

Hootsuite

NOVEMBER 4, 2019

Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. General Facebook stats. Facebook user stats. General Facebook stats. billion monthly active users. Facebook turns 16 in 2020. Teen users have never known a world without Facebook. Facebook user stats.

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats. Reddit surpassed 330 million monthly active users in 2017. User Behavior.

Gen Z 133

Gen Z Millennials User-Generated Advertising 133

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. The ages of those considered to be in Generation Z vary by source. What Is Unique About Generation Z? Generation Z isn’t just unique because they’re digital natives.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hootsuite

MAY 31, 2022

Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. If you’re looking for higher-spending millennials, for example, try Pinterest. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. 433 million users are nothing to sniff at either.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

JUNE 21, 2022

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. Another marketing tactic non-profit organizations use is user-generated content. Brands often do this by sharing customer reviews. duet with @samsmith. ?

Non-Profit 125

Non-Profit Gen Z Millennials User-Generated 125

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” However, audiences are still evaluating the content, not the video production techniques. In 2020, 14.4

Gen Z 122

Gen Z Millennials Marketing Marketers 122

Hootsuite

AUGUST 30, 2022

Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats. Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. The app launched in 2020 but has recently become popular with Gen Z.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Wyzowl observed that 98% of the viewers watch videos explaining the product or service. Around 84% of video consumers claim they decided to buy a product or service after watching a brand‘s video.

Video Marketing 85

Video Marketing Gen Z Marketing Marketers 85

Neil Patel

SEPTEMBER 21, 2021

percent of US consumers choosing the option as of July 2020. PayPal’s offering integrates with the PayPal wallet, allowing users to easily manage payments. For example, CMOs could have their marketing team test messaging on their product pages or add a program logo and a short description next to the add to cart button.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z 121

Gen Z User-Generated Social Media Marketing Millennials 121

Hubspot Marketing

APRIL 9, 2024

Many business leaders believe we underestimate AI’s impact on companies, with 65% reporting that AI will rival the Industrial Revolution in its impact on productivity. For example, in my email lists, I will segment by industry, size of their business, products purchased in the past, and areas of interest. What does this mean for you?

Advertising 80

Advertising Advertisers PR Millennials 80

Hubspot Marketing

JANUARY 5, 2021

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video. More User-Generated Content (UGC). Consumers generally love UGC. Another benefit? Not sure what I mean?

Gen Z 144

Gen Z User-Generated Real Estate Education 144

Hootsuite

MAY 28, 2020

With knowledge of global Twitter user demographics you’ll have a clearer picture of who your brand can reach here. Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business. Where do Twitter users reside?

Social Media Marketing 145

Social Media Marketing Education User-Generated Millennials 145

Marketing Insider Group

OCTOBER 27, 2020

Millennials Rule. Millennials now make up the largest percentage of the U.S. Previously, these decisions may have been under the supervision of procurement and a department head that would use the product or service. From there, you develop topic ideas, influenced by industry trends, buyer needs, keywords, and product roadmaps.

Content Marketing 143

Content Marketing Millennials Marketing Marketers 143

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. 44% of all internet users regularly look up brands on social media networks. All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

JUNE 29, 2022

In our recent 2022 State of Video Report , we found that people were watching more videos than ever before in 2020 as many spent extended periods of time at home due to the pandemic. Shorter videos are great for establishing an initial connection where you can introduce your brand or product. The solution?

Branding 117

Branding Video Marketing Millennials B2C 117

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Ultimately, we haven't written much about them for a reason: Because these apps aim to offer safe spaces for users to share their most authentic selves, we don't really think there's a place for brands or marketing on them just yet.

Gen Z 101

Gen Z User-Generated Millennials Marketing 101

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread. Picture this.

Pharmaceutical 94

Pharmaceutical Whitepaper Millennials User-Generated 94

Sprout Social

JUNE 22, 2021

billion global active users. 90 million US users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 1 billion global users. 140 million US users. million US users.

Customer 113

Customer Gen Z User-Generated Health 113

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest has 291 million monthly active users. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide.

Millennials 111

Millennials Shoppers Food User-Generated 111

Rock Content

JANUARY 18, 2021

And no other year showed how important it is to quickly adapt strategies as 2020. This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. The Google Lens tool allows the user to use images to perform searches on the internet. Content Experience.

Market Trends 116

Market Trends Content Marketing Gen Z User-Generated 116

Hootsuite

SEPTEMBER 9, 2020

Consideration: Send traffic to your website, increase engagement, encourage app installs or video views, generate leads, or encourage people to communicate with you on Facebook Messenger. billion monthly active users. With ads, you can direct users to your Facebook Page or your website. Source: Hootsuite Digital 2020 Report.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Neil Patel

JANUARY 20, 2022

Global usage of social media, which was already high, exploded during the pandemic in 2020. The type of user you will reach on Instagram or Snapchat is different from the user you will reach on LinkedIn or Twitter. You do not have the ability to customize your message based on the type of person you are interacting with.

Gen Z 90

Gen Z eCommerce Millennials User-Generated 90

Many Chat

APRIL 20, 2022

Their combined efforts generated double the leads on Instagram and a 50% conversion rate on incoming messages while minimizing acquisition costs by 30% between November 2021 and December 2021. It saw a 500% increase in meetings booked and a 150% decrease in lead cost between October 2020 and March 2021 using ManyChat. Cello Cheese.

Shoppers 98

Shoppers eCommerce Retail Real Estate 98

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. 94% believe video helps consumers better understand their product or service. . Interviews.

Content Marketing 144

Content Marketing Gen Z Entertainment User-Generated 144

Hubspot Marketing

SEPTEMBER 28, 2022

The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of. Whether you're a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose.

Gen Z 89

Gen Z Influencer Marketing Entertainment Marketing 89