Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Pinterest also attributes its growth to an increase in demand from new advertisers and advances in its conversion optimization products. Visual search is on the rise.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. GWI , 2020) Social Commerce Purchasing Stats $86.21 dollars in 2022.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Hootsuite

MARCH 2, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. — Taylor Lorenz (@TaylorLorenz) February 3, 2020. — Cowbelly (@CowbellyTV) January 26, 2020. — AJ Curry (@AJ_Curry) January 13, 2020. TikTok has fresh competition in 2020.

Branding 145

Branding User-Generated Promotion Advertising 145

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Top 5 social media trends for 2020.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hubspot Marketing

NOVEMBER 1, 2023

A decade ago, millennial consumers were constantly making headlines for “ killing ” certain products. From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire customers.

Gen Z 101

Gen Z Millennials Customer Acquisition Law 101

illumin

MAY 16, 2024

They suggest that millennials and Gen Z are increasingly willing to “cancel” brands on social media for perceived offensive humor. This gives brands a name value beyond their product offering. Advertisers are making fewer ads that are funny, or even lighthearted, in favor of heart-tugging dramas.

Gen Z 52

Gen Z Millennials Entertainment Advertising 52

Hootsuite

DECEMBER 17, 2019

more important to viewers than production value. Watch time for videos on “which product to buy” doubled between 2017 and 2018. Brands on YouTube can take advantage of the fact that people are turning to YouTube videos more and more as they research and decide which product to buy. billion dollars in advertising revenue in 2020.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. This is followed by short-form video (42%), and then a feed post (42%).

Gen Z 116

Gen Z Millennials Retail Price 116

Marketing Insider Group

NOVEMBER 12, 2019

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. 2020 may be the year we say goodbye to a culture of “hustle and grind”. Quick Takeaways.

Millennials 101

Millennials Event Marketing Food Health 101

Hubspot Marketing

JANUARY 27, 2020

We have already seen these AR and VR predictions come to fruition as the gaming industry continues to announce games for VR headsets and brands have used AR to allow customers to preview products -- such as furniture -- in their own homes. million people in the US used a VR product, and 68.7 billion ( IDC ). In 2019, 42.9 eMarketer ).

Millennials 138

Millennials Shipping Entertainment eCommerce 138

Neil Patel

SEPTEMBER 29, 2020

3 Pan Up Productions — Best For Social Video. Pan Up is a super cool creative production company. What makes Social Media 55 stand out is their specialized expertise in a number of niches, ranging from real estate to skin products to plumbing. Viral Nation has an average 4.8-star star rating. Utilizes Multiple Channels.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Marketing Insider Group

DECEMBER 30, 2014

Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas. trillion by 2020.

Millennials 100

Millennials Content Marketing Finance User-Generated 100

Hootsuite

JANUARY 15, 2020

One out of every two millennials use Pinterest every month. 59% of millennials have discovered products on Pinterest. The post 100+ Social Media Demographics that Matter to Marketers in 2020 appeared first on Hootsuite Social Media Management. 250 million people use Pinterest every month. Source: eMarketer. Get Started.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hootsuite

JANUARY 7, 2020

The Instagram Explore page is made up of photos, videos, Stories—and, of course, products—tailored for each user based on “the people you follow or the posts you like,” according to Instagram. In other words, it is an endless scroll of accounts you might want to follow, posts you might want to like, and products you might want to buy.

Millennials 143

Millennials User-Generated B2C Fashion 143

Hubspot Marketing

JANUARY 31, 2024

And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. 45% of Millennials and 39% of Gen Z preferred to learn about products through social media, according to HubSpot research. 22% bought a product directly from a social media app.

Gen Z 100

Gen Z Millennials Food Global Marketing 100

Hootsuite

NOVEMBER 4, 2019

Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. Facebook turns 16 in 2020. Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. Table of contents. General Facebook stats. Facebook user stats. Facebook usage stats. Facebook stats for business. 15% of U.S.

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. A McKinsey report found that “Gen Z and Millennials across all income groups had the highest intent to splurge, at 55 percent and 54 percent.”

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Hubspot Marketing

JULY 26, 2023

The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. It’s also worth noting the popularity of Skims products on TikTok. With over 5.2

Gen Z 91

Gen Z Millennials Law User-Generated 91

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. 82% of Gen-Z people say they trust Reddit when it comes to learning more about products. The discussion-based platform has more than 130,000 active communities. Reddit Blog ). Reddit Blog ).

Gen Z 134

Gen Z Millennials User-Generated Advertising 134

Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. What is viral marketing, anyway?

Gen Z 104

Gen Z Marketing Marketers Promotion 104

Hootsuite

OCTOBER 8, 2020

These are all important Snapchat statistics in 2020 for businesses and brands. As of June 2020, an average of 238 million people were using Snapchat each day. According to Snapchat stats from March 2020, over 4 billion snaps are created and sent daily. In 2020, it remains one of the 15 most-used social media platforms.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

OCTOBER 11, 2023

2020 - Clubhouse is launched as an audio-chat networking app. 2020 - BeReal is launched as an ephemeral picture-sharing app focused on users showcasing unedited real-life snippets of their lives. 2020 - Lemon8 is launched as a lifestyle app that blends elements on Instagram and Pinterest. 2018 - TikTok and Musical.ly

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Martech

MARCH 24, 2022

billion in 2020 and one set of projections say it could reach $828.95 YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Processing.Please wait. Obsess ).

Gen Z 119

Gen Z Millennials Shoppers Digital Marketing 119

Sprout Social

APRIL 22, 2021

This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. If your business targets this age group heavily with their products or services, TikTok is probably going to be a great platform for you to use in order to reach your audience. TikTok generated $1 billion in revenue in 2020.

Gen Z 139

Gen Z User-Generated Millennials Marketing 139

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Most people check in when they want to research a type of product or resource. Millennial Pinners are up 35% year over year.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Sprout Social

APRIL 21, 2020

Read their full 2020 Conscious Fashion Report at the link in our bio. A post shared by Good On You: Ethical Fashion (@goodonyou_app) on Apr 8, 2020 at 4:12pm PDT. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). A post shared by Worn Wear (@wornwear) on Feb 24, 2020 at 5:30pm PST. Photos: @mr_guesty.

Retail 101

Retail Gen Z Fashion Millennials 101

Search Engine Land

OCTOBER 3, 2023

However, audiences are still evaluating the content, not the video production techniques. The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. In 2020, 14.4 In 2018, 18.4 trillion views. In 2019, 16.5

Gen Z 120

Gen Z Millennials Marketing Marketers 120

Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Wyzowl observed that 98% of the viewers watch videos explaining the product or service. Around 84% of video consumers claim they decided to buy a product or service after watching a brand‘s video.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Neil Patel

SEPTEMBER 21, 2021

percent of US consumers choosing the option as of July 2020. For example, CMOs could have their marketing team test messaging on their product pages or add a program logo and a short description next to the add to cart button. BNPL allows consumers to split large purchases into several monthly payments, interest-free. Learn more here.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Sprout Social

SEPTEMBER 3, 2020

Music productions? — Suto (@HalieAtisuto) August 28, 2020. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. A similar percentage support them monetarily either through donations or product purchases. Creating custom sneakers?

Gen Z 131

Gen Z Branding Millennials Real Estate 131

Marketing Insider Group

OCTOBER 27, 2020

Millennials Rule. Millennials now make up the largest percentage of the U.S. Previously, these decisions may have been under the supervision of procurement and a department head that would use the product or service. From there, you develop topic ideas, influenced by industry trends, buyer needs, keywords, and product roadmaps.

Content Marketing 143

Content Marketing Millennials Marketing Marketers 143

Martech

JULY 12, 2021

But that changed in 2020, right? We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Millennials are so much more open to new flavors, new perspectives, trialling,” said Dillard. Think about shopping for fresh produce.

Shoppers 120

Shoppers Shopper Market Millennials Retail 120

Hubspot Marketing

APRIL 9, 2024

Many business leaders believe we underestimate AI’s impact on companies, with 65% reporting that AI will rival the Industrial Revolution in its impact on productivity. For example, in my email lists, I will segment by industry, size of their business, products purchased in the past, and areas of interest. What does this mean for you?

Advertising 73

Advertising Advertisers PR Millennials 73