Hootsuite

JANUARY 7, 2020

The Instagram Explore page is made up of photos, videos, Stories—and, of course, products—tailored for each user based on “the people you follow or the posts you like,” according to Instagram. More than half of Instagram users check out the Explore page every month. Reposts from other users. Millennials did! Get Started.

Millennials 143

Millennials User-Generated B2C Fashion 143

Hootsuite

NOVEMBER 4, 2019

Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. General Facebook stats. Facebook user stats. General Facebook stats. billion monthly active users. Facebook turns 16 in 2020. Teen users have never known a world without Facebook. Facebook user stats.

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. The ages of those considered to be in Generation Z vary by source. What Is Unique About Generation Z? Generation Z isn’t just unique because they’re digital natives.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

JUNE 21, 2022

Another marketing tactic non-profit organizations use is user-generated content. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. According to TikTok , users made close to 75,000 donations on the platform in 2021 for causes ranging from fighting hunger to humanitarian relief efforts.

Non-Profit 125

Non-Profit Gen Z Millennials User-Generated 125

Neil Patel

MARCH 25, 2021

TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. Bringing your brand to TikTok gives you visibility with millions of new users worldwide.

Product 141

Product eCommerce User-Generated Millennials 141

Hootsuite

MAY 31, 2022

Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. If you’re looking for higher-spending millennials, for example, try Pinterest. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. 433 million users are nothing to sniff at either.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

SocialPilot

JANUARY 15, 2024

The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products. On average, Facebook users spend 26 minutes per day watching videos on the platform. Facebook video ads are used by more than 73% of marketers to promote their products or services.

Video Marketing 85

Video Marketing Gen Z Marketing Marketers 85

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z 121

Gen Z User-Generated Social Media Marketing Millennials 121

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. Conversation placement ads > standard ads Why use standard promoted ads when you can engage prospects when they are the most engaged? This is magic content for B2B promotions via Reddit Ads. Picture this.

Pharmaceutical 94

Pharmaceutical Whitepaper Millennials User-Generated 94

Hubspot Marketing

JUNE 29, 2022

In our recent 2022 State of Video Report , we found that people were watching more videos than ever before in 2020 as many spent extended periods of time at home due to the pandemic. And where should I promote my videos? Short-form videos lead in usage (58%), ROI, lead generation, and engagement. How do you create better videos?

Branding 117

Branding Video Marketing Millennials B2C 117

Hubspot Marketing

JANUARY 5, 2021

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. More User-Generated Content (UGC). Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. Short-Form Video Trends to Look Out For.

Gen Z 144

Gen Z User-Generated Real Estate Education 144

Hootsuite

SEPTEMBER 9, 2020

Consideration: Send traffic to your website, increase engagement, encourage app installs or video views, generate leads, or encourage people to communicate with you on Facebook Messenger. billion monthly active users. With ads, you can direct users to your Facebook Page or your website. Source: Hootsuite Digital 2020 Report.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest has 291 million monthly active users. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide.

Millennials 111

Millennials Shoppers Food User-Generated 111

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Ultimately, we haven't written much about them for a reason: Because these apps aim to offer safe spaces for users to share their most authentic selves, we don't really think there's a place for brands or marketing on them just yet.

Gen Z 101

Gen Z User-Generated Millennials Marketing 101

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. Millennials Rule. Millennials now make up the largest percentage of the U.S. Well, in 2020, buyers don’t answer the phone if they don’t know you. He or she is more likely to be a millennial and a digital native. Image: CMI.

Content Marketing 143

Content Marketing Millennials Marketing Marketers 143

Sprout Social

JUNE 22, 2021

billion global active users. 90 million US users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 1 billion global users. 140 million US users. million US users.

Customer 113

Customer Gen Z User-Generated Health 113

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. Promote New Videos on Social. billion monthly active users. Source: Wyzowl.

Content Marketing 144

Content Marketing Gen Z Entertainment User-Generated 144

Hubspot Marketing

SEPTEMBER 28, 2022

The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of. Whether you're a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose.

Gen Z 89

Gen Z Influencer Marketing Entertainment Marketing 89

Hootsuite

SEPTEMBER 7, 2022

Customers expect deals and promotions from their favorite retailers. This will help customers discover your products when searching and ease the user experience. Tease your Black Friday promotions in advance. According to Bluecore, 59% of Black Friday sales were made by first-time shoppers in 2020!) Build buzz.

eCommerce 105

eCommerce Shoppers Retail Fashion 105

Rock Content

JANUARY 18, 2021

And no other year showed how important it is to quickly adapt strategies as 2020. 2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. The Google Lens tool allows the user to use images to perform searches on the internet.

Market Trends 118

Market Trends Content Marketing Gen Z User-Generated 118

Econsultancy

JANUARY 28, 2022

During 2020 the ecommerce market went into overdrive. US online shopping saw ten years’ worth of growth in the three months up to April 2020. This ensures your customers are seeing what they want to see—whether it’s deals, promotions, engaging content—when and where they want to see it.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Econsultancy

FEBRUARY 23, 2022

The report also yielded some interesting insights into the demographics of who is getting more involved in gaming: it found that 74% of parents in the US now play games at least weekly with their children, up from 55% in 2020’s edition of the report. Between 2019 and 2020, the number of European gamers swelled from 278.55

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Hootsuite

NOVEMBER 28, 2022

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. There are 2 types of flair: User flair.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Hootsuite

MAY 27, 2020

Think Facebook is a better network for reaching Baby Boomers than Millennials? Well, the numbers show that Millennials still outnumber Boomers on the platform. One more: “We will use LinkedIn for promoting and sharing our company culture to help with recruitment and employee advocacy.”. — Glossier (@glossier) May 5, 2020.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Marketing Insider Group

NOVEMBER 3, 2020

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. Asking your customers to be “brand ambassadors” and share photographs of themselves using your product on social media is another effective way to harness the power of user-generated content.

Non-Profit 143

Non-Profit CRM Marketing Marketers 143

Neil Patel

NOVEMBER 26, 2020

billion in 2020 to $388 billion in 2025. Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products. Or they can do both, like Supreme. Luxury Marketing Trends.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Rock Content

NOVEMBER 17, 2020

The product itself can be the source of it, such as good customer service , a free gift card, a Content Marketing channel , or even specific events promoted by the company. Consider the millennials , for example. We are talking about an entire generation that grew up with technology all around and information at a finger tap distance.

Gen Z 59

Gen Z Millennials Transform User-Generated 59

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Content Promotion with Contextual Ads.

CMO 110

CMO Marketing Marketers SEO 110

Econsultancy

MARCH 4, 2022

From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped up almost every facet of online retail. billion in 2020 – a jump of 20%. billion in 2020. billion, up from 2020’s $22.9 billion in 2020. trillion globally by 2026, up from $4.9

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Econsultancy

NOVEMBER 22, 2021

billion yuan in 2020 to 349.1 Online transactions in the travel sector also saw a large jump of 40% as more Koreans chose to travel for the Chuseok holiday season than they did in 2020. Around 20% were first-time users of the platform, equating to approximately 3.8 year-on-year, while sales of electronics grew 25.8%.

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Hootsuite

JULY 8, 2020

You can start with broad categories like millennials or single dads. Focus on learning which decade of life your social media target audience is in, or their generation. You can then test adding these hashtags to your social posts to extend your reach to more relevant users. — Belk (@belk) March 8, 2020.

Fashion 145

Fashion Food Analytics Education 145

Power Digital Marketing

DECEMBER 10, 2022

500 million daily users 3. Two billion monthly active users globally, projected to grow to 2.5 A primary audience (70%) of users under the age of 35 with Millennial buying power 3. A quick glimpse at Instagram’s beginnings demonstrates IG’s star power: Its debut in 2010 drew in 25,000 users in a single day. .

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. While Shein does not officially disclose its revenue,  Forbes estimates  the company generates more than US$10 billion annually (~£7.3 million in sales during Q3 2020 to $582.6

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. Since your users have already gone down the funnel searching for a single product, it makes sense to give them easy ways to discover other products. In only 4 months we have seen an 8.6x

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. According to Oberlo’s Social Media Statistics 2020 , about 45% of the world population is on social media. of millennials use, daily, at least one social media channel. for Generation X). billion people worldwide.

Branding 100

Branding Millennials Fashion User-Generated 100