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Google quietly increases ad prices to meet targets, claims exec

Search Engine Land

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as much as 10%, according to Google Ad executive, Jerry Dischler at the federal antitrust trial.

Price 143
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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Marketing

We’re also happy to share a more sustainable way of providing this information — our new transparent pricing dashboard. Another important detail to note is how Average Sales Price (ASP) and Expenses have changed over time. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897.

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The 15 Best Hashtag Generator Tools For Smart Social Media Marketers [2023 Update]

Jeff Bullas

First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see. We’ll start with hashtag generator tools and round out with an FAQ guide. Pricing One of the best parts about Kicksta’s hashtag generator tool? That’s why it is our top pick.

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Google Ads boss Jerry Dischler steps down

Search Engine Land

Recently, she has been at the forefront of Google’s efforts to monetize new generative AI experiences in Search (SGE) and has been instrumental in developing tools for advertisers to utilize generative AI capabilities for campaign and asset creation. He began overseeing Google Ads in 2020 and achieved record-breaking profits.

Price 121
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15 of the Best Account-based Marketing Software for 2020

Hubspot Marketing

Price: Available for Marketing Hub Professional ($800/mo.) Price : Contact for pricing. Price : Contact for pricing. Users of Demandbase's software experience ABM programs throughout the entire customer journey. Demandbase was built with B2B marketing in mind and offers a user-friendly interface.

Price 131
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Does your Website Make the Grade in 2020?

Hubspot Marketing

Fast forward to 2020, and websites do a whole lot more than attract visitors. Your website is a sales rep, providing prospects with the features and pricing of your offering. Website Performance Data (2015 vs 2020). 2020: new data from over 250k unique websites graded. And helping them book a meeting to learn more.

SEO 95
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The 5 Best Amazon Marketing Companies of 2020

Neil Patel

They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. Marketing that generates sales on Amazon is highly competitive. How you manage your Amazon account goes a long way in determining how much sales your store can generate on the platform in the long-term.

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