Litmus

APRIL 6, 2021

In March 2021 , Google announced that its ad tools would no longer support individual tracking of users across websites starting in 2022. As you work through the details you’ll be empowered with the insights you need to create a present-day—and future— roadmap for where to focus for the rest of 2021 and beyond.

Transform 109

Transform Marketing Mix Performance Marketing Advertising 109

Martech

MARCH 17, 2022

From 2016 to 2021, pay TV has lost more than 50 million adult viewers (or 25.5 from 2021 and representing 11.4% Why we care: Getting your marketing mix right is always a challenge. The study, by Insider Intelligence , expects the total number of pay TV households to drop to 65.1 million, a 4.8% decrease from 2022.

Marketing Mix 123

Marketing Mix Digital Marketing Transform Marketers 123

illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. On Facebook specifically, programmatic ads are popular among programmatic advertisers. In 2019 , 56.3% of total programmatic ad spend.

Transform 105

Transform Customer Journey Advertising Advertisers 105

Hootsuite

OCTOBER 27, 2020

The company’s own tools show that Instagram’s advertising audience has grown by more than 76 million over the past three months, reaching a total of 1.16 For context, Facebook’s global advertising audience grew by just 45 million during the same period, although its total advertising audience of 2.14

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Bannerflow

SEPTEMBER 10, 2021

In the Spring of 2021 it merged its fixed broadband and TV operation products from Com Hem, with its mobile operation, Tele2, under a new and upgraded Tele2 brand. Through the updating of live advertising and the creation of hundreds of new ads for the newly merged operation. How did display advertising help promote the rebrand?

Marketing Mix 98

Marketing Mix Advertising Advertisers Communications 98

Marketing Insider Group

NOVEMBER 25, 2020

If you’re not sure how to make your brand stand out, see what kinds of marketing tactics other B2B marketing professionals saw success with this year in our 2021 B2B Marketing Mix Report. Then, keep reading to learn about 4 ways can use digital marketing to stand out. What information do they include?

Digital Marketing 142

Digital Marketing Whitepaper Fashion Communications 142

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. Worldwide gaming market to be valued at more than $314 billion by 2027. million in 2021. millon to 316.07

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Hubspot Marketing

NOVEMBER 27, 2023

The 2021 State of Representation in Marketing study I conducted revealed that 74% of consumers choose to buy from and engage with a brand as a result of seeing themselves represented in the visual imagery a brand puts forth. Jerry Daykin is the head of global media at Beam Suntory.

Marketing Mix 128

Marketing Mix Customer Journey Marketers Marketing 128

Bannerflow

JANUARY 13, 2022

We spoke to Sebastian Lifvin, Marketing Manager at PodMe about how he and his team used Bannerflow to create and control a recent multi-channel campaign for his brand. What channels other than DOOH did you advertise across? Of course, adding digital out-of-home to our marketing mix is new for us so we have nothing to compare it with.

Advertising 98

Advertising Advertisers Marketing Mix Management 98

Litmus

AUGUST 3, 2021

The current state of marketing budgets and what to do. A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey.

Marketing Mix 100

Marketing Mix Customer Acquisition Customer loyalty CMO 100

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

Advertising 52

Advertising Advertisers User-Generated Law 52

Martech

AUGUST 14, 2023

Fragmentation and focus: The unstoppable wave of marketing specialization Like many other sectors, marketing has seen a marked increase in specialization, driven largely by rapid technological advancements. Specialists face several challenges when collaborating, according to a 2021 study by Woo, Pierce and Treem.

CMO 98

CMO Marketing Marketers Marketing Mix 98

Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Bannerflow

MAY 23, 2023

Below are some examples of how Kaizen utilised Bannerflow to elevate its marketing efforts in each channel. Onsite advertising The onsite visuals were essential to the user’s journey, making complex processes easier to comprehend and navigate. Kaizen applied tags enabling them to personalise the user journey and boost registrations.

Transform 52

Transform User-Generated Advertising Advertisers 52

Econsultancy

DECEMBER 13, 2021

” For MandM Direct, this type of ‘audience ownership’ also feeds back into advertising strategies. ” As a result of the DTC shift, Samsung has made paid search a significant priority within the brand’s marketing mix. And by the end of the year, we were there or thereabouts.”

Customer 52

Customer Retail CRM Marketing Mix 52

Power Digital Marketing

NOVEMBER 30, 2022

The classic advertising “Four P” marketing mix (Product, Price, Place and Promotion) have been part of a solid retail marketing strategy since the mid-20th century. What is cause marketing/ Definition and how to build a campaign. 81 of the most up-to-date blogging statistics in 2021.

Retail 52

Retail Gen Z Marketing Marketers 52

Search Engine Land

FEBRUARY 25, 2023

Also on this day How to identify your products for Google 2021: Google published a list of best practices to help ensure that its search engine understood the products that were being referenced. Google said this only will work for signed-in users who had the app installed on their mobile device.

Search Marketers 107

Search Marketers Marketing Marketers Advertising 107

Econsultancy

FEBRUARY 23, 2022

One way of meeting this need for reward is by introducing game mechanics into the marketing mix. How Carlsberg and Coop used marketing gamification to boost customer conversations. For instance, 22% of consumers just want to play for fun and 10% want a sense of accomplishment from completing a challenge.

Retail 57

Retail Marketing Mix Marketers Marketing 57

Faraday

APRIL 21, 2021

Nielsen’s 2021 Annual Marketing Report , Era of Adaptation: Future-forward strategies for brands of all sizes, emphasizes that adaptation is key to businesses maintaining and increasing growth over the next year. Insight into this budget reallocation could be telling around 2021 social media trends.

Customer Acquisition 52

Customer Acquisition Direct Mail Marketing Marketers 52